NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand. What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Marketing and Advertising. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. But what’s trending in the news? What’s trending, seasonality. Transcript.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. The collision of these two cultural behemoths is going to create six weeks of extreme congestion across TV schedules, news agendas, advertising buys and of course, consumer attention.

Brand 78

Brand Branding Data Viral 78

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it?

Storytelling 0

Storytelling Data Communications Technology 0

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. It’s important to have an understanding of the ins and outs of the event so you appear knowledgeable when it arrives. Some brands have even engaged in “feuds”.

Marketing 138

Marketing Conference Trends Viral 138

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. 68% of smartphone owners use their phones occasionally to follow breaking news events. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

5W PR

MAY 18, 2018

Experiential marketing campaigns are live events designed to educate, entertain, and inform customers. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes. 2. It Creates Authentic Interactions with Customers.

Company 96

Company Marketing Social Media Analytics 96

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

DeleteFacebook quickly became a trending topic. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. A day later on May 4, Carnival’s first news release clearly detailed the event and compensation.

Crisis 136

Crisis Privacy Airlines Facebook 136

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. A press release must be to inform the public about an event that is newsworthy.

Engineering 128

Engineering Writing Social Media Report 128

Prohibition

JANUARY 23, 2023

Instead, focus on using ‘trending’ audio. A simple google search will reveal trending audio that you and your brand could potentially use in its video. Instagram content will also rank higher when trending hashtags are used, as it ensures a greater chance of shareability and increases user engagement.

Video 62

Video Social Media Instagram Media 62

PRSay

OCTOBER 25, 2017

an assistant professor at Eastern Michigan University, and Susan Emerick , a marketing strategist at IBM, discussed the best ways for brands to remain at the helm of their social media accounts and also limit the damage in the event that someone creates an “alt” channel or hijacks their handle. Prepare in advance. Social media.

Social Media 117

Social Media Conference Media Corporate 117

Waxing UnLyrical

JUNE 4, 2014

The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. So which one garnered more interest according to Google trends? It’s a landslide: Community creates results. The Harlem Shake depended on community. Holistic media and commerce.

Mobile 101

Mobile Community System Social Media 101

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. By contrast, the networker that shows up at those events and consistently engages genuine business conversations, will wind up with relationships over time that lead to new contacts and new business opportunities.

Mobile 60

Mobile Survey Marketing B2B 60

Sword and the Script

MARCH 22, 2016

While that event was roughly eight years ago, I remember both the faux pas and also the fact that she hadn’t raised prices in two decades. While I fully recognize the danger of drawing conclusions from one little survey, it’s the aggregate of anecdote, experience and data that tells me this is an emerging trend.

Survey 60

Survey System Trends Small Business 60

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Perhaps the most striking trend is the speed of the news cycle and pace of business. Speed Kills. Focusing Inward.

Trends 199

Trends Corporate Employee Analysis 199

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 83

Social Media Pitching Media LinkedIn 83

Beyond PR

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. 68% of smartphone owners use their phones occasionally to follow breaking news events. Image Source: [link].

Google 64

Google Digital PR Mobile SEO 64

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes. Bonus: Being entertaining helps make you memorable.

Social Media 60

Social Media Pitching Media LinkedIn 60

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. Can you tell us how you look for content and cultural trends? Watch webinar.

Trends 78

Trends Brand Branding Reddit 78

Burrelles Fresh Ideas

OCTOBER 31, 2023

Newsjacking involves interjecting your perspectives and viewpoints into unfolding news storylines, effectively hitching a ride on current trending news subjects to garner attention and visibility for your brand. By associating your brand with current events, you can tap into the collective consciousness and draw attention to your message.

Ethics 102

Ethics Trends Social Media SEO 102

Burrelles Fresh Ideas

MARCH 12, 2024

Hosting a launch event. Posting organically to social sites like Facebook and TikTok can quickly boost your brand recognition at a fraction of the price required for paid advertising. When crafting social content, lean on trends and publish content with a high virality rate. Influencer marketing to spread the word.

Social Media 79

Social Media Strategy Media Reputation 79

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Communications Conversations

FEBRUARY 6, 2015

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Will the trend continue? Is it worth it? We discuss.

Viral 60

Viral Marketing YouTube Enterprise 60

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Social is branding, but unlike traditional advertising—it’s more human. For content generation and syndication. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. So, the $12 million question is: Was Cuthbert’s photobombing serendipitous, or was it planned?

Film 72

Film Viral Hotels Television 72

Konnect Agency

OCTOBER 18, 2019

Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. As a result, investments in advertising and influencer marketing are becoming increasingly popular tactics for brands hoping to grow their social media presence. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

“30 Ideas in 30 Minutes” For those of you who weren’t able to join us at Walt Disney World for the conference (or follow the live feed or trending hashtags from your desk), I thought I would do my best to re-create the panel discussion in blog form. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

MaccaPR

JANUARY 6, 2015

Have we already moved past the " 7 Social Media Trends in 2014 Live from Social Media Marketing World " chronicled by Christina Milanowski? I don''t yet think so, especially with podcasting becoming a huge green field opportunity and the continued importance of advertising for brand visibility on Facebook. #8.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more. Continued growth of influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Blogging is no longer an experimental trend that might be a waste of time. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Critical Mention

NOVEMBER 5, 2018

The ad: Even though the first political advertisement didn’t air until 1952, his team pioneered the art of campaigning by filming his tour across the country for the 1944 election, the former president’s fourth and final campaign. This involves educating your audience about your products or services and piggybacking off of current events.

Policies 64

Policies Film Exercises Viral 64