ImPRessions - Crenshaw Communications

JUNE 20, 2023

A striking surge in adtech’s prominence at this global event. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen?

Creativity 156

Creativity Meeting Advertising Advertising 156

NewsWhip

JANUARY 20, 2023

Here’s what you can expect from NewsWhip: Predictive data and alerts NewsWhip’s predictive alerts are unique in the market, and help users get ahead of any trending story by being able to predict the level of engagement a story is going to receive hours before it actually reaches those numbers.

Reddit 88

Reddit Viral Web Trends 88

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Cision

OCTOBER 7, 2016

When you are listening for trends, you are given the opportunity to benchmark social and news media events relevant to your business. Trends are cyclical. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Lattes can then use peppermint instead.

Analysis 318

Analysis Viral Trends Software 318

5W PR

MARCH 4, 2024

Here’s what you need to know what know about the most trend-obsessed generation in history:  Gen Z Slang Trech – Comes from “treacherous”, meaning something incredibly odd or weird Bot – Referring to an AI bot playing poorly in a game, “You’re being such a bot” can be used when someone makes a mistake or acts weird.

Fashion 60

Fashion Viral Trends Television 60

PR for Anyone

OCTOBER 7, 2021

What is trending online? When you can pitch yourself as an expert on a topic that is trending online. The media is regularly covering trends that are going viral on that platform. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www. We actually get stuff done at the event.

How To 130

How To Pitching Film Video 130

MaccaPR

JANUARY 8, 2021

Minneapolis-based social media consultant Arik Hanson spoke with our PR agency’s vice president Christine Scherping during a lively event, “Social Media Trends to Watch in 2021.” Here is a recording of the entire 45-minute event. Leveraging a viral social media moment has to start with listening,” says Arik. It’s the CEO!,”

Social Media 62

Social Media Trends Marketing Viral 62

5W PR

JANUARY 11, 2024

Should we be calling this a recap or round-up since we’re posting this after these trends have passed for the most part? TikTok Trends on the Rise “We’re XXX, Of Course We’re Going To” – Sharing similarities or experiences with another person who shares the same as you. I rizzed her up when we met at the party last night.

Fashion 78

Fashion Trends Hotels Viral 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A milestone event. It calls for a multi-layered campaign supported not only by traditional and digital PR tactics, but with special events for employees and stakeholders, paid and earned social media campaigns, executive visibility, and new creative concepts designed to move the brand forward.

Marketing 310

Marketing Product Launch Corporate Viral 310

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What is Viral Marketing? Understanding PR & IR Basics 1.

Viral 52

Viral Crisis Communications SEO Reputation 52

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. This is very different to Proactive Public Relations, as this involves being more proactive by thinking ahead, so planning campaigns around key dates and events.

Strategy 62

Strategy Marketing Viral B2C 62

5W PR

JANUARY 29, 2024

Forget the Silicon Valley playbook of viral trends and flashy apps. Crisis PR Unexpected events are unavoidable, especially in defense tech, where even small mistakes can have serious consequences. PR subtlety Defense tech PR demands a nuanced approach unlike any other. Here, technology isn’t about entertainment.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

MAY 24, 2022

With its splashy headlines and viral tweets, consumer PR gets all the attention. Thought leadership events, too, can support an expert positioning. For many of the B2B brands we represent we set up expert discussion panels that join a top client executive with other industry figures to explore trends and current issues.

B2B 170

B2B Brand Branding Education 170

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. But what’s trending in the news? What’s trending, seasonality. Transcript.

Pitching 130

Pitching Video YouTube Viral 130

NewsWhip

JUNE 2, 2020

How Turbine Labs uses NewsWhip to understand what the news is prior to it becoming an event. Spike saves our analysts and editors time by understanding what the news is prior to it becoming an event.” Leigh Fatzinger, CEO and Founder. —. Marketing and Advertising. Company Size. 25-50 employees. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

Buchanan PR

OCTOBER 5, 2023

Through the clever use of cryptic “easter eggs” and teasers, she has turned her album releases into media events, driving anticipation and speculation. The original viral “ketchup and seemingly ranch” post. the “seemingly ranch” trend. More than that, brands are jumping on the Taylor Swift train as well.

Strategy 80

Strategy Media Viral Trends 80

Cision

MAY 20, 2016

If you’re not leveraging real-time events , your competitors will…and they’ll own the conversation. Real-time opportunities span trending topics, events and breaking news and provide a shortcut to gain authority, engage audiences and lead industries. Looking for inspiration? KITKAT (@KITKAT) September 24, 2014. Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

Business Wire

MARCH 20, 2018

Earlier this month Business Wire hosted 5 reporters from leading digital publications for a discussion about millennial media myths, trends, audiences and their top engagement platforms. Set the Trends When it came to identifying story ideas, discussion turned towards the use of analytics and research tools.

Reddit 159

Reddit Media Analytics Trends 159

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

NewsWhip

SEPTEMBER 29, 2020

Reddit is one of the best places online to stay ahead of emerging trends and issues, and to discover stories and original content before they go viral. Stories and events can emerge on Reddit days or weeks before they break into mainstream awareness. As Yara Silva, Group Head of Social told us: . “We Get Redditing.

Reddit 117

Reddit Viral Community Local 117

NewsWhip

JULY 15, 2021

Recently, we sat down with PepsiCo’s Lauren Powell to talk about how her team works to transform trends into successful campaigns and how data can power creative. It’s easy to want to jump on every trend, but Powell emphasizes the importance of staying within territories that work for your brand.

Creativity 78

Creativity Data Trends Analytics 78

Prohibition

JANUARY 31, 2023

Reactive PR This means being reactive to what is trending in the media. Social listening tools help with this by allowing you to track industry trends and conversations as they happen in real time. Proactive PR Proactive PR involves using social listening tools to spot trends around popular events ahead of time.

How To 62

How To Analysis Comparison B2C 62

Cision

MARCH 24, 2016

When events occur or trending topics arise, your brand needs to act quickly. It’s every brand’s dream to go viral, but it doesn’t often happen. Instead, it’s much easier to take advantage of a trending topic that is already viral and jump in on the conversation. You need to have influencers on your side.

Brand 120

Brand Branding Viral Trends 120

Onclusive

JULY 18, 2017

Having captured and analyzed the performance data of millions of online articles at AirPR, we’ve seen that a blog post that goes viral can generate an order of magnitude more site visits and conversions than an earned piece in a top-tier publication. Identify trends and anomalies that can drive better decision making.

Comparison 294

Comparison Advertising Advertising Analytics 294

Presspage

AUGUST 24, 2023

Understanding the trends and topics that matter to the target market is crucial for crafting compelling content. If you know what is trending in your audience’s lives, you can tap into it by offering (sub)culturally relevant content, and thus build a lasting relationship. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Prohibition

JUNE 27, 2023

TikTok, with its immense reach and viral nature, offers luxury brands a unique opportunity to connect with consumers and create impactful digital experiences. ” Through TikTok, Lick shares DIY tips, trends, and ASMR-style packaging videos, showcasing its unique “peel and stick” testers.

Brand 71

Brand Branding Marketing Fashion 71

OnePitch

JANUARY 11, 2024

Relevancy: Keep Up With Trends Consumer publications strive to release stories and up-to-date gift guides with trends that resonate with their audience. Alexis Morillo , Lifestyle Editor at Bustle , emphasized the advantages of using trending topics in pitches. AM: “It was trending. It’s not really me as much.”

Pitching 94

Pitching Consumer Trends Viral 94

Prohibition

MARCH 11, 2022

It’s also taken social media by storm and provided a great opportunity for brands to jump on the trend. A great example of how being reactive and jumping on social trends can provide great quality content. IKEA stood out for us too, by taking the trend and adding their own twist for a really successful piece of content!

Social Media 71

Social Media B2C Viral Trends 71

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. The Data Dollar Store was a fun, experiential event that raised awareness about data privacy, thereby communicating the company’s purpose to the general public.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

SEPTEMBER 1, 2022

The conventional wisdom used to be that big events can dominate newsrooms and media or consumer interest and thus ruin the best laid plans of PR mice and men. Comms and PR planning has changed massively in recent years, but it remains a crucial pillar of any proactive press office or communications program.

Brand 78

Brand Branding Data Viral 78

NewsWhip

APRIL 28, 2021

On Monday, Nielsen reported that the viewing figures for the Oscars had dropped dramatically year over year, and our own data reflects similar trends in engagement to the coverage, which have dropped off steeply compared to last year’s levels. The viral stories about the 2021 Oscars.

Publicity 78

Publicity Comparison Pinterest Web 78

Bianchi Biz Blog

FEBRUARY 18, 2021

Sure, once in a while, some PR pro gets lucky and scores a quick media hit, creates a viral video or finds a way to put their company at the top of Google search results for a few days. Issues and Trends are the ‘Secret Sauce’. Attend industry events – trade shows, webinars, conferences, etc. – PR is a Relationship Business.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

Cision

MAY 3, 2016

The White House Correspondents’ Dinner, held on April 30, represents the largest media event in Washington D.C. During national live events, publishing needs to happen as events unfold to take full advantage of the social zeitgeist. The audience for a live event can be thousands of miles away. Tomorrow is too late.

Content Marketing 0

Content Marketing Marketing Viral Analysis 0

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. It’s important to have an understanding of the ins and outs of the event so you appear knowledgeable when it arrives. RTM is no different.

Marketing 138

Marketing Conference Trends Viral 138

Cision

MAY 12, 2017

Link building, in general, has changed over the years as exemplified in this report by Google Trends , and PR professionals need to come up with different tactics to avoid being caught in spam filters. 68% of smartphone owners use their phones occasionally to follow breaking news events. Image Source: [link].

Google 259

Google Digital PR Mobile SEO 259

Cision

JUNE 29, 2017

Lastly, you should monitor what people are talking about on social media and jump on trends you can predict before anyone else sees it coming. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. What’s the next big thing?

Storytelling 0

Storytelling Data Communications Technology 0

PR for Anyone

MAY 4, 2022

It went viral because it looked like big worms. Also, check out our next Get PR Famous upcoming live events at www.GetPRFamous.com and www.SpeakfromYourPowerLive.com. You don’t want to pitch what everyone else is going to pitch. Have some fun. That’s what people like. Things that are different. I’d love to connect.:

Pitching 130

Pitching Media Financial YouTube 130