PRSay

MAY 3, 2019

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.

Publicity 146

Publicity Newspapers Journalism Energy 146

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Doctor Spin

JANUARY 27, 2021

How To Write an Easy Street PR Strategy. I realised that I had spent two decades in the immature zone by focusing much of my energy where it wasn’t possible to influence the outcome. I did waste quite a lot of energy on futile efforts. ” How To Write an Easy Street PR Strategy. Here we go: Table of Contents.

Strategy 52

Strategy Energy Writing Print 52

Mindful Marketing

FEBRUARY 12, 2022

What’s with all the advertising irreverence? Perhaps for these reasons, many advertisers have continued to push the envelope on humor, to the point that their MO is: ‘Go Irreverent or Go Home.’ Its members can smell a fake a mile away, and they detest phoniness, including in traditional advertising.

Advertising 81

Advertising Advertising Chemicals Energy 81

Doctor Spin

JANUARY 27, 2021

I realised that I had spent two decades in the immature zone by focusing a great deal of my energy where it wasn’t possible to influence the outcome. I did waste quite a lot of energy on futile efforts. ” How To Write an Easy Street Strategy. But still. So, I’m always on the lookout for an Easy Street Strategy.

Strategy 52

Strategy Energy Writing Print 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? If a story only has two or three of the four P’s, they won’t write it. “We are bombarded with information.

Storytelling 120

Storytelling Skype Energy Software 120

Cision

OCTOBER 6, 2016

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. Work on your writing skills – they are table stakes.

Storytelling 308

Storytelling Local Airlines Technology 308

Cision

JULY 20, 2015

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. Everyday after our daughter’s preschool class ends, parents gather in the indoor gym or courtyard to try (often unsuccessfully) to drain the kids of their remaining energy. Practical value.

Energy 120

Energy Viral Storytelling Community 120

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. What’s your why?

Agency 161

Agency Meeting Crisis Energy 161

PR Fuel

SEPTEMBER 18, 2018

But seriously, if you don’t have anything newsworthy to talk about, you shouldn’t write a press release. However, I’d never suggest to write a press release just for the sake of writing one. Otherwise, what the heck are you writing about? It shouldn’t read like an advertisement for your product. Just don’t do it!

Writing 118

Writing Newspapers Report Data 118

Maxim Behar

JANUARY 28, 2024

First, always keep in mind that when you write something and you want an AI application or assistant to tell you about it, it may turn out that 80% of the information is not accurate. AI can take text from a scientific publication or an article by someone who holds the copyrights, and suddenly we write it as our own.

Radio 59

Radio Ethics How To Writing 59

Mark My Words

MAY 3, 2022

He says economic pressures on households, driven by the rise in “inflation, energy bills and food prices” is putting non-essential spending under scrutiny – and that means relative non-essentials like streaming subscriptions are under threat. I wouldn’t be writing any Netflix obituaries anytime soon.”.

Film 60

Film Advertising Advertising Consumer 60

ReimaginePR

JULY 11, 2016

Most businesses I work with only associate content marketing with blog posts and writing articles—but this is just one small fraction of the much larger puzzle. So if you’re only focusing your attention on writing blog posts, you’ll be missing out on these other traffic-driving avenues of content. Social media posts. Click Here.

Content Marketing 120

Content Marketing Marketing Strategy Writing 120

Cision

APRIL 26, 2016

The growing number of companies and technologies that make up and support our global communications networks hold the potential to reshape and redefine so many industries – healthcare, transportation, energy, communication, manufacturing, finance, government and more – all while improving the lives of individuals around the world.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I started in the fall of 2000 and taught there for about three years. That's not likely to happen.

Education 107

Education Course Nonprofit Resources 107

Cision

APRIL 13, 2016

You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet. BP tried to spin the Gulf oil spill by running millions of dollars of advertising about their advances in green energy. It’s basically a cottage industry on the Internet – how can we embarrass brands today?

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Doctor Spin

APRIL 7, 2023

. "Activist Backend") for Amplification How To Boost the Hidden Arena by Pooling Resources Common Mistakes To Avoid When Establishing a Hidden Arena Litterature List PR Resource: Typical Social Group Sizes PR Resource: How To Write a 1-Page Strategy What Are Activists (and What Are Their Driving Forces)?

Strategy 52

Strategy Groups Resources Wikipedia 52

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And this is the advertising, public relations, and digital. It's really a merger.

B2B 52

B2B Communications Media Newspapers 52

PRSay

JUNE 5, 2018

But with my approach to my own work — be it stand-up comedy or solo shows or improv or writing — I try to get people laughing first. Nervous energy is good. I stopped everything I was doing, sat down and started writing, rewriting and cutting. I think that’s an important thing. It opens doors. It means you care, you know?

Radio 70

Radio Writing Energy Journalism 70

Masters in Communications

OCTOBER 30, 2018

There is a narrative arc, energy, and some sense of the drama and surprise that daily life sometimes entails. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. We use stories to make sense of the world, to understand where we come from and where we're going.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Karen Freberg

DECEMBER 11, 2017

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. Some do video, others write – what is important is to see what is natural and authentic to you and your community.

Education 41

Education Energy Community Brand 41

Maxim Behar

MAY 28, 2023

we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. When I was writing it in 2019, I really wasn’t expecting such a "killer" success. I return from there like a new person, full of energy and with wonderful thoughts and ideas.

Education 52

Education Meeting Course Creativity 52

Action PR

SEPTEMBER 11, 2019

Not to mention this has both advertising, event and PR capabilities. Instead of launching new (and perhaps novelty) classes to the world, Les Mills puts its energy into scientific research that backs their existing classes. However, there is also the opportunity to think outside the box using awareness days.

How To 40

How To Exercises Newspapers Study 40

Stephen Waddington

DECEMBER 24, 2019

In this guest post I asked agency owner and Conservative Party campaigner Graham Robb to write about this experience of the 2019 General Election. Listening is a best practice if often underutilised PR tactic. By Graham Robb. Thanks to Stephen for allowing me to blog about the election, I think it is fair to say we took a different viewpoint.

Newspapers 78

Newspapers Film Local Policies 78

Bad Pitch Blog

MARCH 22, 2010

2) Advertising: Paid placement can be very useful if you want complete control of the message, including when it appears. Concise, substantive writing goes a long way in the attention-deficit-driven world of social (SQUIRREL!) 5) Haiku : Creative writing might work, but what if you''re announcing an acquisition? You should.

Infographics 98

Infographics Energy YouTube Mobile 98

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

JUNE 25, 2016

I was stating that “I was open for business” and that message was released to the universe, creating more confidence and more positive energy. Some marketers have gotten good at writing headlines, but the content doesn’t deliver. Also see: In Content Marketing, Marketers Might be Losing Their Way. It’s a bit like crying wolf.

Marketing 61

Marketing Content Marketing Energy Measurement 61

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Bad Pitch Blog

JUNE 14, 2009

However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. The thing that struck me first was the headline, “Social Media Expert,” which is like advertising someone is good in bed. Here now the facts. Is it about social media? X is the founder of Y.

Social Media 40

Social Media Interviews Pitching Media 40

Beyond PR

APRIL 12, 2016

Buyers are increasingly ignoring traditional advertising and spending more time researching purchases online. Marketers spend a lot of time, energy and funds developing personas to target with their messages, and it pays off when they are able to use those insights to create content their audiences find valuable.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

NewsWhip

MAY 12, 2021

Paul: It’s a very interesting parallel because our tools are used a lot in newsrooms , and in editorial functions, and journalists don’t want to be told, “Here’s the stories you should write just because they’re trending.” So, it’s the most fun, just high energy activation.

Trends 78

Trends Brand Branding Reddit 78

MaccaPR

JANUARY 15, 2019

Every bottled water company wants to brand their water as unique and special, because the truth is no bottled water is unique or special,” writes Peter Gleick, author of “The World’s Water, Bottled and Sold: The Story Behind Our Obsession With Bottled Water.” Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Brand 78

Maxim Behar

AUGUST 6, 2022

Our tourism advertising, if there was any at all, was plain, naive, boring and inert. The fifth lost battle was with inflation and the total uncertainties of what is happening in the energy sector. Not only about the notorious sanitary inspections in Kapitan Andreevo, but in general about security along the entire border.

Government 52

Government Tourism Conference Hotels 52

PR Fuel

OCTOBER 16, 2018

Write an irresistible subject line – Your subject line is important for two main reasons: 1) It’s essential for grabbing the reporter’s attention and getting them to open your email and 2) It’s responsible for making certain your email doesn’t get flagged as spam. And when you get set up, don’t simply advertise your services.

Web 40

Web Pitching Local Report 40