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This Week in PR Ethics (5/18/23): Taking on Climate Lies

Ethical Voices

I was fascinated by the studies and believe they provide some insights that will be of use to any communication professional dealing with climate change or clean energy. Schrag believes that our communication efforts have been effective and are overcoming consumer hesitancy and confusion about adopting clean energy.

Ethics 80
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Helsinki, Finland – Growth Path Ahead

Landis PR

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. Energy and sustainable tech are other fast growing sectors.

Radio 64
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Public Relations and the Press: A Powerful Partnership

PRSay

It is critical to rededicate our energy, attention and resources to journalists who cover the newsworthy moments in our lives. As PR professionals, we can write about how wonderful a client is and that work can be published and repurposed. But this, at the end of the day, is just promotion and advertising.

Publicity 147
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6 Pro Tips to Create Bigger Buzz for Your Business

Cision

Berger writes that products and people that generate a lot of word-of-mouth exhibit six distinct characteristics: Social currency. We went to those online communities and announced our product and drummed up interest. Without actively engaging in the community we would have never had access to those channels.” Pump It Up.

Energy 120
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Behind the Headlines With Ashley Simmons

Cision

What drew you to the field of public relations and communication? I think what’s truly transformational is realizing the full potential and possibilities that our communications networks have on connected devices or the Internet of Things (IoT). Be eager, humble, hardworking and accepting of constructive criticism. Rapid Fire Round.

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Behind the Headlines With Josh Culling

Cision

This is a new David and Goliath scenario for the business community, and unless corporations are willing to confront the reality that the people who don’t like them are much more vocal than the everyday consumers who buy their products, they are going to be experiencing chronic headaches on a daily basis. Google “Microsoft Nazi robot.”

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Can Educators Become Micro-Influencers?

Karen Freberg

Micro-influencers, or sometimes referred to as advocate marketing , are the wave of the future and where many brands, advertisers, and audiences are looking for to get their take on a situation. How would you categorize your voice and presence in the community? What actions have you been able to spark in your community?