Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. Write down all of the questions your customer service department is asked. In that circle, write one of your keywords. My subtopics, then, are: Tricks to write popular blog posts.

Exercises 198

Exercises Google Writing Blogging 198

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. The writing should move smoothly, so keep sentences short and snappy.

B2B 147

B2B Leadership Customer Service eBook 147

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Customer Service 162

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” ” The rise of customer segmentation. Customers in the B2B space don’t want to be delivered messaging tailored to B2C consumers, and vice versa. None (27%).

Marketing 118

Marketing Data B2C Big Data 118

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. The whole point of winning awards is to brag about them.

Case Study 136

Case Study B2B Conference Industry 136

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

Social Media 120

Social Media Facebook Print Advertising 120

Burrelles Fresh Ideas

JUNE 6, 2023

Chatbots and Virtual Assistants: AI-powered programs help these conversational interfaces to engage with customers in real-time, answering their queries, providing recommendations, and guiding them through the buyer’s journey, all while hopefully enhancing customer service and satisfaction.

Communications 40

Communications Marketing Technology Data 40

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

APRIL 4, 2017

Whatever is special about your place should be key to all your advertisements and PR, setting you apart from the rest. If you aren’t certain, then speak to your visitors, ask them what they loved about their stay, what they think would make it better, and ultimately, ask them to write a quick paragraph about your place.

Hotels 74

Hotels Local Travel Social Media 74

Doctor Spin

APRIL 5, 2023

Contrarian Scaling —Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. How to Write a 1-Page Strategy My inspiration for writing no-b t strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

Small Business 52

Small Business Strategy eBook Reputation 52

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries.

Technology 65

Technology Marketing Tools Google 65

Cision

AUGUST 9, 2016

I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. Working at newspapers for a few years taught me to always consider the audience when you’re writing. For many companies, their social media presence also doubles as customer service.

Crisis 0

Crisis Reputation Study Social Media 0

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Photo: @jerrysilfwer ) How to Write a 1-Page Strategy My inspiration for writing “no-b t” strategies comes from the classic Good Strategy, Bad Strategy by Richard Rumelt.

B2B 52

B2B Strategy eBook Small Business 52

Bad Pitch Blog

DECEMBER 15, 2014

But you should know that people are composing auto complete song lyrics and getting robots to write fiction. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. And I''m inclined to agree with you.

Newspapers 77

Newspapers Customer Service Google Journalism 77

Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic. But just 2% said “always.”.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

FEBRUARY 11, 2017

Audio in marketing doesn’t just mean podcasts writes David Kirkpatrick for Marketing Dive – The call for audio content marketing gets louder. It’s worth noting Pinterest also has a foundational track record with social media advertisers. 1) Marketing Audibles for Audio Search. So, what exactly is a visual search ad?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. Instead of writing an email, you can record a video, write some comments and notes on the snap, and send it directly to the person via a private snap. Customer Service. Team Story.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

MAY 14, 2016

Likewise, when experiencing good customer service, 75 percent are likely to share about a good experience and 70 percent are more likely to use a brand’s product or service.”. PR’s Value in Revenue Creation.

Marketing 60

Marketing B2B Local Customer Service 60

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity. The issue lies in the inability of PR to achieve its value.

Government 103

Government Education Print Ethics 103

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Why customer experience is more important than customer services. Writing tips to help you make the most of the only thing people really read. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Mobile: Smartphones and Tablets.

Training 45

Training LinkedIn Marketing Pinterest 45

Waxing UnLyrical

DECEMBER 14, 2016

You could be connected to exactly who you are trying to reach through your employees, whether they are customers, partners or potential employees. You could connect your customer service team with customers, your sales team with prospects and bring your entire workforce closer to who they are serving via employee advocacy.

Employee 40

Employee Measurement Social Media Product Launch 40

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. What sort of data? Why would you do this?

Internal 63

Internal International Data Media 63

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

MaccaPR

OCTOBER 14, 2015

As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you. Be authentic and let your voice show when writing. 2) Influence and educate people in your network.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Newsfile

JANUARY 30, 2024

Writing copy for social media is the most popular use for AI, according to 64% of PR pros. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Then, based on the output, you can customize your requests from there. Offer exceptional and empathetic customer service.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Tressa Robbins , Customer Onboarding VP/Content & Social Media Manager, Burrelles. As we often say, ‘everyone can write, but only a few people can write.’.

Marketing 187

Marketing Content Marketing Data Social Media 187

Rock the Status Quo

SEPTEMBER 3, 2014

Agencies Are Rebranding Themselves Because demand for digital services has exploded, agencies that offer any kind of service related to online visibility AT ALL are suddenly labeling themselves as digital agencies. Dollars spent on advertising just aren’t what it used to be. Let me give an example. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

5W PR

JULY 15, 2020

Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. What to Include in a Media Kit?

How To 176

How To Media Guidelines Pitching 176

Mindful Marketing

JANUARY 29, 2023

This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” ” Media staff told the AI what they knew about several brands’ forthcoming Super Bowls spots and asked it to write the ad copy. Jesus should perform a miracle.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Brand Branding Customer Service 120

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Edit your writing. Odds are that you have not made it this far in this article.

Measurement 120

Measurement Resources Technology Examples 120

David PR Group

JUNE 15, 2015

Back when Woody Allen made Annie Hall , we only had a few ways to complain about products, retailers, or customer service. We could call a company’s customer service department, ask to speak to the manager at a store, or, if we were really upset, write a letter (yeah, on paper) to the president of a company.

Customer Service 40

Customer Service Google Engineering Retail 40

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments. But if you type m.me/username

Facebook 0

Facebook Mobile Analytics Advertising 0