This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.
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