Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. Jennifer Zottola For more than 15 years, Jen Zottola has helped bring clients’ stories to life – through media opportunities, digital and marketing content, executive presentations, employee communications and more. In 2021, marketers in the U.S.

Social Media 62

Social Media Strategy Media Nonprofit 62

Communications Conversations

NOVEMBER 4, 2016

When I started researching this post, I was planning to write about how I think influencer marketing may be reaching a critical tipping point from a brand perspective and how it’s about to jump the shark. People like me was above: CEOs, employees, and government officials (go figure). To develop their own creative.

Writing 60

Writing Marketing YouTube Creativity 60

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. It’s vital to take a step back from promotional advertising. It depends.

B2B 111

B2B Brand Branding B2C 111

Maxim Behar

SEPTEMBER 5, 2021

- The main change in recent years is the complete merger of the three main businesses in public communications - PR, advertising and social media. He believes that advertising will remain number one, thanks to creative solutions, graphic design skills, planning and buying media. Otherwise, you will just advertise an empty space.

Meeting 98

Meeting Advertising Advertising Agency 98

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Cision

NOVEMBER 2, 2015

When you write for the greatest possible audience, you lose the ability to narrow a focus and reach people who are truly interested in what you have to offer. ” Neilsen recently conducted a study which found that 90 percent of consumers trust peer recommendations and only 33 percent trust advertisements. .”

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. ChatGPT seems to miss emerging themes if there isn’t a wide body of writing already on a topic.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. 3) Earned media improves advertising effectiveness. Be smart about it. emphasis added].

Study 138

Study Media Relations Media Measurement 138

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

Ethical Voices

SEPTEMBER 18, 2023

And sometimes what employees want to hear or potential employees want to hear is one thing, but there has to be consistency with what’s going on externally. If I write website copy or I write a press release or a brochure, it’s making sure all the other departments understand it from their perspective.

Ethics 52

Ethics Product Launch Corporate Consumer 52

PR 20/20

MAY 8, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Then, we use the templates to automatically write individual press releases at scale for a fraction of the cost. which helps to streamline the creative process.

Agency 84

Agency Enterprise Technology Analytics 84

Doctor Spin

APRIL 17, 2023

Southwest Airlines employees celebrate passenger’s 104th birthday. Here’s a list of creative PR activities that can help your organisation stand out, engage customers, and encourage them to share their positive experiences with others. Write a white paper or research report on a topic related to your industry.

Strategy 52

Strategy Customer Service Airlines Hotels 52

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. million have less than 5 employees.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. The issue lies in the inability of PR to achieve its value. What we do 5.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. We all get to write our own story of how AI will impact us. Specifically, we are focused on: Upskilling our team and clients with AI education and training.

Financial 52

Financial Conference Agency Resources 52

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. With the changing media landscape, the ability to earn coverage requires that much more creativity!

Agency 79

Agency Marketing Media SEO 79

Critical Mention

OCTOBER 4, 2018

Cotopaxi’s brilliance was showing behind-the-scenes footage of what went into the product, not just an advertisement. This challenge stretched their creativity and imagination. She’s freelanced for countless companies and continues to write a multitude of articles on various subjects in the world of public relations.

Storytelling 66

Storytelling B2B Trends Examples 66

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Analytics 60

Analytics Instagram Mobile Employee 60

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Solo PR Pro

JANUARY 14, 2020

– Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. Some of the magic to come can only be discovered on the journey. Know How to Find Business.

Insurance 110

Insurance Insurance Banking Groups 110

Beyond PR

FEBRUARY 15, 2018

Nikita Dragun is a Nyx Cosmetics devotee who came out as transgender a couple of years ago and loves the brand’s creativity and self-expression. Fortunately, influencers can have a stronger impact than an advertisement, especially while helping people figure out what to buy. . Smart Influencers Tap Into Audience Needs.

Travel 72

Travel Retail Instagram YouTube 72

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” It really is a revolution. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Contently - Strategy

SEPTEMBER 10, 2020

When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. And we’re certainly going to leverage the great writing resources that we have at Contently to help us with that.

Brand 71

Brand Branding Marketing Facebook 71

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. The results?

Tools 136

Tools Publicity SEO Measurement 136

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. The piece quoted NASA spokeswoman Jennifer Knotts as insisting that no NASA employees (including any astronauts) actually appeared in the Hyundai video. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.”

Film 48

Film Marketing YouTube Advertising 48

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. And, yes it is good to see giant advertisers like Unilever claim they are dropping sexist stereotypes from their campaigns (not sure if this applies to belittling men as hopeless which many ads do).

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

Global Chief Creative Officer (CCO), Kate Stanners, has belatedly done a recovery interview on BBC Radio 4’s Today programme. And, yes it is good to see giant advertisers like Unilever claim they are dropping sexist stereotypes from their campaigns (not sure if this applies to belittling men as hopeless which many ads do).

Interviews 40

Interviews Leadership Groups Advertising 40

Sword and the Script

DECEMBER 30, 2017

Subsequently, many employees, including me, were let go and granted severance pay. Not long after that I started this blog and began writing. Last year an advertising spot during the Super Bowl cost $5 million. A half year later my employer was acquired. I wanted to learn and I thought it might help me get my next gig.

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Communications Conversations

MAY 3, 2016

She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement.

Sports 0

Sports Leadership Internal International 0

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 150

Trends Communications Employee Enterprise 150