Bianchi Biz Blog

APRIL 29, 2024

International Business Hub : With its cosmopolitan lifestyle, Hong Kong is home to numerous international corporations. Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese.

Marketing 92

Marketing Local Crisis Management Internal 92

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. Reddit announced Cision has purchased access to the Reddit Data API for social media monitoring. Reddit data.

Reddit 178

Reddit Software B2B Technology 178

PRSay

MAY 24, 2021

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said. Opportunities for independent journalism.

Nonprofit 172

Nonprofit Local Journalism Newspapers 172

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. The backlash on social media was swift.

Reputation 52

Reputation Advertising Advertising Crisis 52

Prohibition

JANUARY 6, 2023

Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page.

Video 62

Video Strategy SEO Engineering 62

Cision

JUNE 29, 2015

The increased ingesting of media via smartphones and other portable devices coinciding with the increase of social media apps being downloaded on smartphones has led to a more socialized media distribution. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

NOVEMBER 27, 2018

2 Investment in public relations CEOs continue to increase financial investment in their corporate reputation. Investor activism and social media transparency have intensified the focus on not just delivering good numbers, but doing so with integrity. #3 The decline of traditional print media is at the heart of this change. #5

Report 85

Report Analysis Financial Reputation 85

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. How much money do PR professionals earn? The results?

Survey 96

Survey Industry Leadership Study 96

Mindful Marketing

APRIL 23, 2021

Social media quickly condemned Wayne Player’s “guerilla marketing,” calling the tactic “an embarrassment” and “undignified,” and suggesting he hijacked a special moment to “sneak in a free ad for golf balls.” ” In total, 54 companies can claim they support the PGA.

Apparel 78

Apparel Corporate Social Media Print 78

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Traditional print titles, who now also have large online audiences, still have tremendous power and credibility. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Doctor Spin

DECEMBER 21, 2023

The best practice would be to provide the news media with perfectly balanced information. Corporational Determinism—The New Paradigm for Product Launching. Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. media buyers).

Media 52

Media Wikipedia Product Launch Journalism 52

MaccaPR

AUGUST 26, 2015

Those feelings of nostalgia and a shared past bring our history to life, which allow us to collectively reminisce on social media about the way things were (or the way we’d like to remember them!). Corporate histories are important to customers, employees, business partners, and community members. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 150

Employee Print Writing Survey 150

ReimaginePR

AUGUST 15, 2016

People don’t trust soul-less corporations. Don’t just roll out the new logo on the website and not have it on social media pages, too. Your social media pages and profiles: LinkedIn. Other social media platforms you’re on. Other social media platforms you’re on. Printed literature.

Employee 120

Employee Social Media Education Brand 120

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

Masters in Communications

FEBRUARY 12, 2022

Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Victorious PR

FEBRUARY 6, 2023

PR For Small Businesses PR isn’t some nefarious tactic used by big corporations, it has many benefits for businesses of all sizes. One of the greatest differences between PR and advertising is that PR has the power to leave a permanent imprint and advertising is fleeting.

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Meltwater case study.

Software 121

Software Case Study Advertising Advertising 121

Contently - Strategy

FEBRUARY 12, 2024

When you send content straight to your reader’s inbox, you bypass Google’s search algorithm and the changing whims of social media platforms. You can promote newsletter subscriptions with pop-ups on your website, advertise on social, and incentivize followers with a referral campaign.

Financial 52

Financial Content Marketing Marketing Banking 52

Sword and the Script

SEPTEMBER 1, 2020

The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Propel adds broadcast monitoring This month, Israeli PR tech startup Propel told PRWeek it added broadcast monitoring covering 1,400 stations in 200 markets in the U.S.

Internal 147

Internal International Tools Software 147

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to Having a social media initiative go viral is not a good goal – what is the intended net result? –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

OCTOBER 31, 2018

It’s one of the things that frustrated me about corporate America and I continue to see it as a consultant. “Resourcefulness > Resources” One thing I hear all the time from clients (especially when it comes to social media marketing): “We don’t have the resources.”

Resources 68

Resources Corporate Social Media Print 68

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. I also started producing some small ads or souvenirs or business cards or brochures, printing calendars, small business souvenirs, or presents. All of these participants in social media are journalists.

B2B 52

B2B Communications Media Newspapers 52

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. But now with social media, we can multiply that engagement a thousand-fold. People hundreds of miles away will see an event on Facebook, on Twitter.”.

Marketing 76

Marketing Consumer Measurement Viral 76

ReimaginePR

AUGUST 22, 2016

Blogs, social media, video, podcasts, presentations, etc.). Instead of being a stuffy, corporate entity, your brand becomes people-driven and people-focused. Your brand story should be inherent in all of your message, from printed marketing materials to social media posts, and everywhere in between.

Brand 156

Brand Branding How To Storytelling 156

Sword and the Script

OCTOBER 22, 2019

As organic reach on social platforms plummets to zero, and confidence in influencer marketing is challenged, paid media presents more pros than cons for CMOs,” according to Gartner analyst Ewan McIntyre. Kantar Media fielded a global survey of 488 marketers that provided some insight into how marketers make budget decisions.

Marketing 66

Marketing Survey Study B2B 66

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? Ofcom has launched a consultation to inform its next steps on media plurality in the UK.

Publicity 128

Publicity Government Guidelines Facebook 128

Scott Public Relations

JUNE 26, 2020

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. Now, social media is the primary source of news for most Americans.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. Digital media makes the event experience more personal and impactful for guests. Digital media makes the event experience more personal and impactful for guests.

Industry 72

Industry Marketing Enterprise Mobile 72

Sword and the Script

SEPTEMBER 6, 2016

Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. However, the tactics used have definitely transformed, thanks mostly to new technology, the metamorphosis of the news industry and the rise of social media.”. Want to be part of the Off Script series?

Measurement 60

Measurement Course Advertising Advertising 60

Masters in Communications

OCTOBER 30, 2018

Over two-thirds of marketing professionals responded that branded content is better than press releases, direct mail, or print advertising. Social media has created a more informal storytelling medium for companies and influencers alike.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Sword and the Script

DECEMBER 5, 2017

It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. These giants, often consumer-oriented corporations, have the pocket-depth to own events and sell tickets or sponsorships.

Content Marketing 67

Content Marketing Case Study Marketing Conference 67

Critical Mention

AUGUST 29, 2019

Today’s PR, corporate communications and marketing professionals need sophisticated tools to understand the value and reach of their earned media,” stressed Don Yount, President and CEO of Critical Mention. About Critical Mention.

Television 60

Television Radio Analytics Government 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48