This Twitter Ad Shows Us Why Social Media Advertising Needs Cross-Functional Teams Empowered with Compassion and Humanity
Sword and the Script
FEBRUARY 5, 2019
You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. The notions of social proof work both ways. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. The next time you see an advertisement in your stream on any social platform, just pause for a second and take a look at the comments.