The Proactive Report

FEBRUARY 24, 2017

The one thing you can rely on in Social Media is that there will be change. The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. It doesn’t create social media stars and their advertising is not producing as much revenue as other networks.

Twitter 235

Twitter Customer Service Web Facebook 235

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. Sometimes, it feels like paid media budgets are invincible. Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Deirdre Breakenridge

DECEMBER 12, 2017

Incredibly, we obtained global media coverage, including articles in CNN Tech and CNN Money within one week. Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. I was hooked. I started my career at General Electric.

Twitter 208

Twitter Software Retail Agency 208

Critical Mention

SEPTEMBER 27, 2019

Advertise Strategically. Promoting your site on Google Ads can be a great way to boost clicks and site traffic. Another way to strategically promote your brand is to boost your social media posts with ad spend. Yes, social media and digital interactions are at an all-time high. Focus on Earned Media.

Brand 100

Brand Branding Advertising Advertising 100

Prohibition

JANUARY 6, 2023

Enhance your Social Ads Performance. digital marketing, social ads, internet traffic, pr strategy, social media platform. Paid advertising campaigns are a huge part of a brand’s strategy, creating extensive paid content to maximise everything from awareness, web traffic or sales directly from the company page.

Video 62

Video Strategy SEO Engineering 62

Sword and the Script

OCTOBER 25, 2022

“Now need to produce videos and podcasts in-house – something that used to be a once-in-a-while activity and was outsourced – in addition to providing content for every social media platform and continuing all other ‘old school’ communication duties.”. Real effort into digital and social. More emphasis on social media.

Communications 124

Communications Crisis Internal International 124

Mindful Marketing

AUGUST 5, 2023

” – Digiday “It’s rare for corporate brands to become so intertwined with everyday conversation that they become verbs. ” Very, very few organizations are ever so fortunate as to have their brands turned into verbs, e.g., Google, Photoshop.

Twitter 100

Twitter Consumer Newspapers Social Media 100

Landis PR

DECEMBER 18, 2023

If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. If you enjoyed this episode, please follow the PRGN Presents podcast in Apple Podcasts, Spotify, Google Podcasts, or any other podcast app. We publish new episodes every other Thursday.

Conference 59

Conference Consumer Social Media Google 59

ImPRessions - Crenshaw Communications

MAY 22, 2017

Look no further than a smartphone to access expert opinion, analyst reports, reviews, or social media discussions about specific brands or products. Advertising offers the benefit of repetition – we hear a tagline or brand promise often enough, and we start to believe it – or at least, remember it.

Brand 185

Brand Branding Marketing Wireless 185

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. Today, one comment on social can impact a brand’s reputation. Google “Microsoft Nazi robot.”

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Sword and the Script

JANUARY 19, 2021

If you work for a big agency or even a large corporate communications shop, you can designate one person as a relationship owner so that pitches are filtered through that person. Integration with Google Analytics for referrals. Google Analytics (GA) can tell PR how much referral traffic is coming from earned media mentions.

Technology 170

Technology Publicity Software Pitching 170

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

His bad behavior on social media and lack of respect for a congressional investigation only made the condition worse. What was her corporate communications team thinking? Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Bianchi Biz Blog

NOVEMBER 11, 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Jim is president at Bianchi PR with 40+ years of B2B PR experience in corporate and agency settings across multiple industries. Author: Jim Bianchi.

Automotive 78

Automotive Media Report Print 78

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. You can the results nearby. Signal AI Acquires Kelp .

Publicity 86

Publicity Survey Enterprise Pitching 86

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

Solo PR Pro

MARCH 29, 2022

In a corporate job, your employer often pays for professional development. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. There are also many learning channels online, such as Google Analytics Academy (which is free!), Major Conferences. And that’s perfectly fine!

Conference 80

Conference Reddit Local Course 80

Sword and the Script

DECEMBER 31, 2016

Over the course of 2016, I published some 84 posts, on PR , marketing and social media. 6) Survey says PR Best Positioned to Manage Corporate Social Media. Social media fit well in the PR workflow, though a digital skills gap remains. 6) Google Hangs Up on Popups and Hangouts [UML].

Blogging 106

Blogging Content Marketing B2B Social Media 106

Cision

MAY 2, 2016

. “Two significant things have already happened that we have not paid enough attention to: First, news publishers have lost control over distribution… Second, the inevitable outcome of this is the increase in power of social media companies.” Native advertise through a third-party. Apple News.

Mobile 120

Mobile LinkedIn Facebook Google 120

Sword and the Script

FEBRUARY 15, 2020

That was followed by “low barriers to entry – new players keep emerging” (26%) and “fighting the giants: Google, Amazon, Facebook” (22%). The social media platform was trailed by organic search (31%), Instagram ads (26%) and influencers (25%). Hey, Google! 63% said external advertising media and digital agencies.

Study 78

Study Marketing Brand Branding 78

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. However, if Google were permitted to be used in this research, it would be important to authenticate the validity of the articles, facts and publications used.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. The current changes in the media industry should mean a faster move into the digital domain in the Indian marketplace.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Bianchi Biz Blog

DECEMBER 2, 2021

With corporate restructuring, downsizing and retirements increasingly changing the decision-makers at automakers and major suppliers — as well as the constant migration and movement of executives among global companies — your connections to your customers’ key engineering, purchasing and manufacturing decision-makers are always at risk.

Automotive 68

Automotive Technology Engineering Trade Shows 68

Ishmael's Corner

JANUARY 27, 2015

White House Advances Owned Media. Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. Google Strives to Squeeze the Technical Gamesmanship out of SEO. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Waxing UnLyrical

FEBRUARY 24, 2014

Facebook Advertising on a Small Budget. Social Media: The Key to Transforming Doctor-Patient Communication [Redux]. In this WUL classic, Rachael Seda explores three social media obstacles health care providers face and the underlying opportunities each present. This is a great read from Daniel Newman.

Small Business 75

Small Business Advertising Advertising SEO 75

Waxing UnLyrical

JULY 14, 2014

How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. In this guest post for Jeff Bullas , Adele Halsall explores how using social media well can boost your brand in a crisis. How NOT to Run Your Social Media.

SMB 77

SMB Case Study Nonprofit Social Media 77

Marketwired

DECEMBER 9, 2015

The days of loading your press releases and other PR materials with keywords and backlinks so they rise to the top of Google search results are over. In 2011 Google launched Panda, a change in Google’s ranking algorithm that scores websites based on the quality of their content and their overall user experience.

SEO 60

SEO Pinterest Google Engineering 60

Stephen Waddington

JANUARY 27, 2019

Check out Flipgrid , a free social platform from Microsoft that enables teachers to creates social media communities around lessons and encourage student to share. There are powerful insights for internal and corporate communication. BETT had an international feel with a notable rise in exhibitors from Asia.

Handbook 60

Handbook Instagram Government Community 60

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? PR is different.

Publicity 48

Publicity Advertising Advertising Tools 48

Stern + Associates

JUNE 25, 2014

Corporate and personal blogs are standard operating procedure for many today, yet relying on this channel for distribution is fundamentally flawed. Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e.

Leadership 81

Leadership Strategy Energy Advertising 81

Sword and the Script

JULY 14, 2020

Educating executives An executive once asked me why a competitor was “ranking” higher in Google. When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. The survey surfaced more than 20 metrics or methods respondents are tracking as a source of ideas.

Survey 140

Survey Measurement System Education 140

Mindful Marketing

JULY 4, 2020

At the same time, videos of racial violence and racists threats toward Black people in America are flooding social media and news outlets. One major issue identified with such software has been that it has misidentified people of color as non-human, often as animals (see example of “Google black girl”).

Marketing 74

Marketing Pharmaceuticals Policies System 74

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3%

YouTube 28

YouTube Advertising Advertising Television 28

Waxing UnLyrical

AUGUST 22, 2012

Lots of reasons for that, put forward by people much smarterthan I, which you can easily read about via a Google search. Google had figured out how to be a profitable company before opening itself up to being controlled by people that have no idea what the company is about. It can’t do that as a public corporation.

Privacy 79

Privacy Facebook Google Social Media 79

Cision

APRIL 20, 2015

You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. A lot has been made about Google’s upcoming push to include mobile usability prominently in their algorithm.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Sword and the Script

SEPTEMBER 19, 2017

The top challenge for marketers today is disregarding the latest sparkly things (social media, SEO, paying for leads,law domains ) and focusing instead on real techniques that generate new business. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Solo PR Pro

JANUARY 16, 2018

Independent consultants strike out on their own for a number of reasons from wanting more life balance to being burned out on the politics of corporate work. Whether you gain new business through referrals, networking or advertising, you need visibility, credibility and relationship to win new business. 10% close on the 4th call.

Resources 41

Resources Advertising Advertising Social Media 41

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. Google Analytics (GA) today refers to this as “sessions.”. Social shares are sometimes a metric I’ll include in the visibility category, depending on the client.

B2B 67

B2B Measurement Blogging Community 67