Onclusive
JANUARY 6, 2020
In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. Many companies are already doing everything required to amplify earned media in isolation.
Onclusive
APRIL 9, 2019
Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. AirPR Changes Company Name to “Onclusive”.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Mindful Marketing
MAY 22, 2021
.” Slipping commercial messages into media content is nothing new, but digital media have exploded that potential with more and more companies trying to make their ads look like they're something else. Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers.
ImPRessions - Crenshaw Communications
MARCH 21, 2019
Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. Here are five PR tactics to get the word out on an organization’s values.
Sword and the Script
JULY 20, 2021
Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.
Shift Communications
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.
Onclusive
OCTOBER 21, 2019
Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.
Expert insights. Personalized for you.
195 
Let's personalize your content