PR for Anyone

JANUARY 28, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic.

Employee 130

Employee Policies Creativity Company 130

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Including publicity into your marketing mix allows you to proactively put your positive stories in front of your audience with more credibility and relevance than traditional advertising, which can be viewed by consumers as irrelevant and suspect. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. In particular, the comms team or PR agency generally has the best catalog of earned media articles available to the company.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. in order to access HARO queries.

Reddit 177

Reddit Software B2B Technology 177

Presspage

JANUARY 23, 2024

Especially if your company operates multiple brands or locations across more than one country, well-organised communication is the key. It might sound odd coming from a tech company like us, but often we actually argue in favour of less tech and more contact.’ The company was founded with a mission to revolutionise online newsrooms.

Software 78

Software Internal International Digital PR 78

Bianchi Biz Blog

APRIL 29, 2024

Legal Framework and Governance : The city operates under the principle of “one country, two systems,” maintaining its own legal system, currency, customs territory, and immigration policies distinct from Mainland China. This includes initiatives in areas like fintech, smart city projects, and biotechnology. Stay Informed and Agile: 1.

Marketing 92

Marketing Local Crisis Management Internal 92

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

OCTOBER 3, 2023

APR, director of the Stan Richards School of Advertising & Public Relations at the University of Texas, said, “Why aren’t there more people of color in public relations? Some companies, he said, are “fearful of doing things that will make this an equitable and just country.” Panelist Natalie Tindall, Ph.D., 6, 2021, “when the U.S.

Education 100

Education System Financial Conference 100

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

Prohibition

AUGUST 4, 2021

The Internet and social media have changed the game for all businesses, from large corporations to Mom-and-Pop shops. To thrive in today’s digital marketplace, a company needs an online presence that reflects its values and product offerings. The Internet is a vast, complex system of virtual connections and communities.

Reputation 62

Reputation Company Engineering Banking 62

Sword and the Script

JUNE 13, 2023

The company polled 3,132 journalists in 17 countries across North America, Europe and Asia for this year’s report. Companies that do this will get more opportunities – those that don’t won’t – and you might just burn a bridge. Takeaway: If you want to see a good example of data in PR, take a look at Kastle Systems.

Journalism 130

Journalism Media Relations Report Media 130

Maxim Behar

FEBRUARY 18, 2024

Since before the advent of social media, PR has also been accused of being involved in corporate or political propaganda. Corporate PR is different. While initially everything revolved around government relations, businesspeople gradually became aware of the necessity to be present in the public eye, not just through advertising.

Corporate 59

Corporate Advertising Advertising Government 59

Ishmael's Corner

APRIL 14, 2015

At least that’s what the Japanese food company Nissin seems to be saying with the launch of a new website that pushes the boundaries of owned media. those same people would prefer company. I wonder if Slim Jim fans would enjoy some company. Will Advertising Disappear? Never Eat Ramen Alone Again.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

DECEMBER 21, 2021

Companies who attempt to ride roughshod over their employees – whether it be forcing them back into the office after extended period away due the pandemic or those who choose to pay less – are going to have all sorts of issues which are going to be publicly known in very short order. Year of the employee.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Flack's Revenge

JUNE 28, 2017

Axis connects investors and corporations with tech startups. The NYSE session was part of a two day event that includes “leading Israeli series A tech startups and US VCs, angels, and corporate investors… to develop business opportunities and ultimately make deals,” according to their site. Focuus shows campaign KPIs in real time.

Real Estate 120

Real Estate Wireless Mobile System 120

PRSay

NOVEMBER 19, 2018

The day you learned the company had shipped its $60,000 circuit board with a fatal flaw. As “the father of advertising” David Ogilvy said: “When you advertise fire extinguishers, open with the flames.”. Would you like to learn Ann’s full system for engaging readers with corporate storytelling?

Storytelling 149

Storytelling Case Study Writing Banking 149

Business Wire

JANUARY 19, 2017

This trust and innovation have made Business Wire the launching pad for turning company news releases into credible breaking news. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content.

Financial 164

Financial Video Consumer Data 164

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

The brands must be careful about massive advertising campaigns during the highly sensitive Christmas and New Year holidays. Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. The video caused the company's shares to fall by 9%.

Reputation 52

Reputation Advertising Advertising Crisis 52

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I really love delving into people’s stories or stories of how companies are born. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them.

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? Rallies against Kellogg’s after it pulled its advertising from Breitbart. For companies the last two weeks of the Presidency was very complicated.

Report 225

Report Media Advertising Advertising 225

Sword and the Script

SEPTEMBER 1, 2020

The database indicates the company has raised $47 million (including debt) in five rounds from four investors. The announcement said, “financial backers Kohlberg Ventures and Arrowroot Capital will continue as significant investors in the company, alongside the founders and management.” SocialChorus last raised $12.5 year-over-year.

Internal 147

Internal International Tools Software 147

Cision

FEBRUARY 25, 2016

I also loved freestyle BMX riding, so some friends and I published a BMX magazine which eventually expanded to include advertising, events, merchandise and even a correspondent and circulation in Europe. What are some of the biggest PR challenges financial companies face? In your more than 20 years of experience, how has PR changed?

Newspapers 120

Newspapers Financial Crisis System 120

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. Based on the requests that we see come into our business, some companies have determined that their best strategy for growth is to destroy their competition.

How To 217

How To Crisis Management Google Reputation 217

Wadds Inc.

NOVEMBER 12, 2022

There is no universal verification system on Mastodon. Mastodon for brands There is no advertising on Mastodon as it is open source, however there is no restriction to sharing commercial messages. The failure of Twitter at the hands of an individual or corporate entity is Mastodon’s strength and its weakness.

Twitter 116

Twitter How To Government Media 116

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. As I wrote in a briefing about the company , Notified will actively surface reporters and influencers based on searches you’ve set up in the system. Notified by Intrado gets close.

Technology 169

Technology Publicity Software Pitching 169

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. It is a system of racial oppression and violence steeped in colonial and imperialist practices that sought to legitimize White privilege and power.

Marketing 74

Marketing Pharmaceuticals System Policies 74

PR 20/20

OCTOBER 11, 2018

At the Marketing AI Institute , we’re tracking 750+ AI companies with combined funding of more than $3.7 Crayon is a market intelligence company that helps businesses track, analyze and act on everything happening outside their four walls. GumGum is an artificial intelligence company with deep expertise in computer vision.

Tools 71

Tools Marketing Enterprise Software 71

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. Creating messages that demonstrate your company’s beliefs.

Advertising 62

Advertising Advertising Social Media Facebook 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

To make a social commerce strategy work like a charm, brands must guarantee that social commerce transactions are swiftly followed by an efficient order fulfillment system that customers expect from any ecommerce purchase. Some Paid Social Media Approaches for Ecommerce Paid Advertisements — Invest in targeted ads and promoted posts.

Social Media 87

Social Media Media Mobile SEO 87

Sword and the Script

JULY 14, 2020

If you don’t have a system for measurement , create one that captures effort, engagement and outcomes. If you have such a system already, continuously seek to improve it. When I examined the query, it was obvious to me that the executive was confusing pay-per-click advertising with organic search results. Where does it end?

Survey 139

Survey Measurement System Education 139

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”.

Interviews 101

Interviews Publicity Technology Social Media 101

Mark My Words

SEPTEMBER 14, 2021

Making it to the last 16 at Wimbledon on her grand slam debut confirmed her as the next British tennis talent but a win at the US Open would make her a global media star and a magnet for multimillion-pound sponsorship and advertising deals. There will be many global companies keen to be part of her journey.”

Sports 60

Sports Marketing Media Fashion 60

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Directional Indications of Success.

B2B 67

B2B Measurement Blogging Community 67

Shift Communications

OCTOBER 24, 2014

but it is essentially a barter system. Companies send product to bloggers, who “repay” the brand with an honest review on an influential blog with thousands of readers. Advertising Marketing Social Media instagram social media marketing' Well, it’s definitely not secret any more (and really, was it ever?)

Instagram 152

Instagram Advertising Advertising Social Media 152