ImPRessions - Crenshaw Communications

JULY 30, 2020

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. AdExchanger Industry Preview.

Conference 156

Conference Privacy Advertising Advertising 156

Sword and the Script

JULY 25, 2017

The story was about teenage boys in Florida that not only watched a disabled man drown in July 2017, but recorded the event, all while mocking him and laughing as he died. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. Still, I clicked through.

Advertising 62

Advertising Advertising Viral Video 62

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 189

Communications Journalism Advertising Advertising 189

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. Reporters love data and prospective clients are won by seeing interesting data pulls in the trade and business press.

How To 241

How To Advertising Advertising Data 241

Remote PR Jobs

NOVEMBER 8, 2022

Creating a positive reputation for your brand can open the door to new opportunities with press and media, as well as adjacent opportunities within your industry. You might have a stellar product or service on your hands, but add in a media article that talks favorably about the company?

Case Study 230

Case Study Engineering SEO Reputation 230

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Some were management failures, while others were about corporate values or behavior. There’s more information about our work here: [link] ow.ly/5Yxc50IcS7C SVB put out a fatally flawed press release that was meant to strengthen its financial position but had the opposite effect. Yet, nothing happens in a vacuum.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

MAY 7, 2024

He recently held a session of “ office hours ” where he spoke about some of his plans for the new service – and answered questions. According to a press release: “The decision reflects Notified’s sharpening focus on investor relations and public relations solutions. A list of queries will go out every day for respondents to consider.

Software 81

Software Pitching Technology B2B 81

Remote PR Jobs

SEPTEMBER 25, 2023

Public relations, press outreach and earned media coverage don’t stop the week after the launch. After you have built your initial campaign and chosen the messaging to use on your site, social pages, paid advertising and content marketing, it’s up to the PR team (or whoever is wearing that hat) to amplify your message with press coverage.

Publicity 100

Publicity Marketing Pitching Google 100

Sword and the Script

JUNE 6, 2023

Finally, about 40% either have no plans to use it, or simply aren’t sure. The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. .” PR tech mentions Media list building with AI.

Survey 146

Survey Software B2B Pitching 146

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. Sharing it across social media, placing it within a press section on the company website and highlighting it again with an email campaign can all continue to generate views. Public trust in the press has been on the wane.

Media Relations 202

Media Relations Media Pitching Case Study 202

B2B PR Sense

JANUARY 5, 2018

There are a number of myths about public relations. We’d like to take this opportunity to set the record straight -- to debunk some of the most popular myths about public relations. Let’s discuss 10 of these myths so that you can confidently make decisions about your PR and execute it effectively. PR goes way beyond advertising.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Flack's Revenge

DECEMBER 12, 2022

Yet there have been much excitement and press coverage in this time, for something that research firm Gartner Group claims is 10 years from mainstream adoption. The Metaverse is not a new concept; it is about 30 years old. It has its innovators, leaders, and followers and is about promise, expectations, triumph and sometimes flameouts.

Real Estate 156

Real Estate Case Study Technology Education 156

Flack's Revenge

NOVEMBER 22, 2022

She conducted a Twitter interview with him (after he DMed her) and asked about his seemingly open view to more regulation: He characterized his past conciliatory statements — as little more than “PR.” Kelsey: You said a lot of stuff about how you wanted to make regulations, just good ones. You are an embarassment to the industry.

Banking 177

Banking Employee Financial System 177

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. What is a Press Release? It helps organizations stay informed about their reputation, competitors, and industry trends. What is AP Press Release Style? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

ISEBOX

MAY 16, 2016

So when a user posts some nice comments on Facebook about how his health improved after using an ABC-manufactured diabetes drug. Specifically, as part of agency’s “postmarketing reporting requirements,” drug firms must submit all marketing materials at the time of initial dissemination and/or publication of the advertisement.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

Sword and the Script

JANUARY 24, 2023

Understanding the unique characteristics of owned, shared, earned and paid media helps marketing and communications professionals consider how to weave these together to best execute an overall strategy A couple years ago, a startup founder and CEO approached me about PR and marketing consulting services. largely centers around advertising.

Media 103

Media Advertising Advertising Print 103

PR Fuel

OCTOBER 14, 2022

Are you a small business owner that wants to create buzz, spread the word and get people hyped up about your business and the services you offer? Would you like to learn more about great PR tips and techniques you can implement for your small business? This type of PR event is great for word-of-mouth advertising for your business.

Small Business 95

Small Business Community Local Social Media 95

Buchanan PR

MAY 3, 2024

While a reporter may write a feature about a brand, in most cases, a reporter isn’t going to be writing a fully promotional post about a company. One new wrinkle to this, though, is that news outlets have added custom content to their advertising options. Who authored the story? Are there links back to a company’s site?

Writing 86

Writing Journalism Examples Advertising 86

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Brand 78

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

A recent tweet about a “Frank Lloyd Wright inspired cabin” made me think about the PR jargon that clutters press releases and business memos. When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.”

Real Estate 225

Real Estate Software Leadership Advertising 225

Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 127

Journalism Media Relations Report Media 127

Newsfile

MARCH 14, 2024

Melissa Strle Do you ever wonder where exactly your press release goes? Many people wonder how press release distribution channels work. Some channels like Apple News, Business Insider and Associated Press (AP) are accessible to the general public and openly display press releases for anyone to view.

Financial 52

Financial Education Analysis Analytics 52

Sword and the Script

MARCH 7, 2023

There are a handful of ad tech companies that provide this form of advertising – a gas stations aren’t the only place that host it. Cision to elevate press releases Cision partnered with the digital-out-of-home video network Captivate to syndicated press releases sent through its PR Newswire distribution services.

Software 126

Software Analytics Technology Video 126

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. The bonds between media and PRs today are more transactional, and everyone is time-pressed and outcomes-oriented.

Publicity 256

Publicity Brand Branding Storytelling 256

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that influence media and customers. Additionally, PR teams need to get creative about staying top-of-mind with analysts.

Wireless 309

Wireless B2B Report Media Relations 309

5W PR

MARCH 29, 2024

It’s all about nurturing a positive brand image through the art of earned media. Consumers are more prone to trust this kind of information, viewing it as unbiased compared to in-your-face advertising. It’s about crafting a brand story that strikes a chord with the audience.

Fashion 78

Fashion Content Marketing Consumer Social Media 78

Stephen Waddington

JANUARY 12, 2022

Three-quarters (75%) of respondents say they are confident about their company’s prospects for 2022, though fewer (60%) say the same about the future of journalism. Concerns relate to the polarisation of societies, attacks on journalists and the free press, and the financial sustainability of local publications.

Report 122

Report Media Journalism Privacy 122

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. It is basically making an educated guess, based on probability, about words.

Software 78

Software Company Pitching Training 78

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. About Seth Gilpin. Journalists Need Help to Alleviate Increased Demands.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. . As with vertical trade press, other forms of media are evolving to yield excellent outcomes.

Media 310

Media Retail B2B Journalism 310

Cision

OCTOBER 10, 2017

Press Release Distribution. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . PR Newswire is a tool that allows you to distribute press releases and other content to a huge network of influencers and decision-makers. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As channels, Connected TV (CTV) and streaming media (over-the-top, or OTT) surged this year, with more advertisers investing in these platforms than ever before.

Privacy 156

Privacy Advertising Advertising Data 156

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 146

Technology Crisis Management Social Media Training 146

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

ImPRessions - Crenshaw Communications

MARCH 19, 2019

Here’s what every business person, from marketers to CEOs, should know about public relations. It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. But PR is still about the story. It can’t replace marketing.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Sword and the Script

MAY 11, 2019

Quality referral traffic from press releases. While referral traffic from online press releases accounts for just.12% The study suggests announcements about financial transactions like funding or acquisitions didn’t convert. b) Press releases still have a place. Press releases get beat up. Be smart about it.

Study 139

Study Media Relations Media Measurement 139