Sword and the Script

FEBRUARY 14, 2023

Generative AI in PR software Agility PR Solutions , which is owned by parent Innodata (NASDAQ:INOD), launched a generative AI feature “to help write press releases and media outreach emails” according to the company. It sees itself as an “AI-powered PR assistant that works while you sleep.” “Get

Software 134

Software Pitching Analysis Community 134

Contently - Strategy

OCTOBER 18, 2022

Customer research can surprise you. Think a new product feature would be awesome? Consumers might operate it in a totally different way than you imagined. Why you can’t afford to skip customer research. ” The good news? ” The good news? 5 types of customer research.

B2B 94

B2B Company Survey Enterprise 94

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. OnePitch feature recommends reporters to pitch. OnePitch rolled out a “General Recommender” feature , which reviews your pitches and suggests reporters that might be interested in future outreach. Give our services a try.

Pitching 89

Pitching Report Software Survey 89

The Proactive Report

SEPTEMBER 25, 2017

The Barcelona Principles of Measurement for PR clearly indicate that we need new PR measurement tactics to show results. This is not to suggest that traditional media is no longer important to PR – it’s a vital part of building awareness and interest. now get news from social media.

Measurement 100

Measurement Analytics Social Media Google 100

The Resolution Blog

APRIL 23, 2018

I don’t need your insight. link] Ok baby do what you please. I have the metrics that you want I am the thing that you need The client looked me deep in the eyes They say there’s no turning back How can you plan your next thing They said they’re not coming back Because he’s distrusting of me… Dirty Data, nah Dirty Data, nah Dirty Daaa?

Data 120

Data Measurement Examples Tools 120

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 151

Media Relations Media Print Software 151

PR Fuel

OCTOBER 11, 2020

Smart marketers know how to get the word out about their products and services with the use of press releases and press release distribution services. Keep reading to see a press release format to help you create awesome press releases every time. Use this format as a template to help you craft the perfect press release.

Writing 105

Writing Tools Local Company 105

Maxim Behar

JANUARY 11, 2024

Author, journalist, PR leader, business leader I can think of many things to say about you but I think most people know you. Hello, how are you? I'm very happy to be with you and I think Theo and I have some interesting things to tell you. A leader must look at least 5 to 10 years ahead nowadays.

Leadership 59

Leadership Social Media Creativity Ethics 59

OnePitch

JUNE 16, 2022

For her clients, she routinely develops holistic, personalized communications strategies, secures top-tier media placements, and crafts custom content that furthers their brand objectives. As any PR professional knows, no two days are the same in our line of work! Read below for the entire interview with Desiree: 1.)

Pitching 63

Pitching Consumer How To Meeting 63

Sword and the Script

OCTOBER 25, 2022

A new emphasis is put on comms because of changes to how and where people work, but also the importance of communicating and the constant changes in society and the world.”. Old and new tasks. Real effort into digital and social. Digital is no longer an afterthought, social media has gained prominence.”.

Communications 122

Communications Crisis Internal International 122

Sword and the Script

JUNE 3, 2020

Survey Identifies Most Recommended PR Tech Vendors, Meltwater Adds Signals, TVEyes Spots Logos in Broadcasts, Cision Shows Pageviews of Coverage, Burrelles Names First Women President For years, I have published a new post every Tuesday like clockwork. As much as we personify brands, we need to remember that they cannot feel anything.”

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

ImPRessions - Crenshaw Communications

JUNE 8, 2017

But it doesn’t mean we strive any less to keep clients happy and implement great new campaigns. If you find yourself needing any more motivation, music is always key and we have tapped the Crenshaw crew to come up with some perfect tunes to power your team through tough times and celebrate PR wins. Just take your time.

Case Study 149

Case Study Pitching Social Media Employee 149

OnePitch

SEPTEMBER 8, 2022

In this month’s profile, we are talking with Megan Garbe , the Vice President and Director of Consumer Media Relations at Fahlgren Mortine. Tell us a bit about your day-to-day and your role as the VP, Director of Consumer Media Relations. This is actually a new role for the agency, one that I was thrilled to take on.

Pitching 98

Pitching Consumer How To Education 98

Communications Conversations

MARCH 2, 2018

Meeting new people benefits me in many different ways. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. 2) PR Rock Star I feature on this blog. 5) Professor for our social media training program, sparked. It’s part of my job.

Meeting 127

Meeting Media Training Training Pitching 127

Sword and the Script

MARCH 14, 2023

That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing. This past week, Stagwell announced it’s building out a “ comms tech business unit.” In other words, the evidence suggests they know what they are doing.

Software 85

Software Media Relations Pitching Media 85

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. So when Gary discovered the research of Frederic Filloux, a journalist and an entrepreneur in editorial and business-side news, we were intrigued.

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Google “DIY PR” and you will get tons of results. But that doesn’t mean you should. Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. But it’s inaccurate.

Advertising 147

Advertising Advertising Pitching B2B 147

Cision

JUNE 14, 2016

How do you maintain interest once you exhaust your “long tail” list of content ideas? What I want to do in this post is share a list of resources that may help to develop new content ideas. What I want to do in this post is share a list of resources that may help to develop new content ideas. Google Alerts.

Google 120

Google Newspapers Trends Print 120

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Social Media Today. Marketers need to] adapt.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

OnePitch

MAY 12, 2022

He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. He then transitioned to media roles at Bloomberg and then CNBC, where he was an on-air reporter. How did your time as an on-air reporter at CNBC prepare you for the role you have now? Energy and enthusiasm are contagious.

Strategy 52

Strategy Interviews Pitching Energy 52

Communications Conversations

FEBRUARY 27, 2018

As an independent consultant, a big part of my job is keeping my clients one step ahead when it comes to social media marketing. And, that’s damn hard, considering the speed at which social media marketing moves. What I love about this blog is it isn’t really a PR/social media blog. Buffer blog.

Social Media 68

Social Media Blogging Media Airlines 68

Communications Conversations

DECEMBER 8, 2022

A few weeks ago, Ad 2 hosted a great event (led by former Tommie, Chloe Lewis)–a Women’s Leadership Panel. I love the premise of this event–give successful women business leaders in our industry the floor to talk about how they did it and (again, guessing here) how it was more messy than you think. LeeAnn Rasachak.

Marketing 60

Marketing Leadership Creativity Internal 60

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Social Media Marketing World brings together the top experts from platforms that you’re trying to master. Media and journalism. What work activity is more meaningful than that?

Conference 97

Conference Marketing Case Study Content Marketing 97

Communications Conversations

NOVEMBER 11, 2022

I also managed an underground student newspaper, so I had to know a ton of students. 100/52 weeks in a year = 2 meet-ups per week. 100/52 weeks in a year = 2 meet-ups per week. Two big reasons for me: 1) My business is to know a lot of people. In college, I worked for the student newspaper. Skiing (same).

Meeting 68

Meeting Social Media LinkedIn Groups 68

Buzzstream

AUGUST 12, 2020

¼ of reporters receive 51-100 pitches a week (Cision , Q2 State of the Media Report, 2020). . With 100 pitches you’re competing against, how do you make sure that your email doesn’t get deleted or worse, marked as spam? To double confirm, check the blog itself to see if the person you found has any presence there. .

Digital PR 62

Digital PR Pitching Interviews Writing 62

Bianchi Biz Blog

OCTOBER 24, 2022

Can you tell us what types of stories, trends or issues are on your radar now? Describe the craziest or most fun story you have written. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

APRIL 19, 2016

If you can’t earn your audience’s trust, you won’t earn their business. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. What has been the proudest moment of your career?

Ethics 120

Ethics Consumer Leadership Groups 120

Communications Conversations

JUNE 5, 2018

An interesting shift is going on with the second-most popular social network in the U.S. “Swipe up” feature–for verified business account with 10,000 or more followers. . “Swipe up” feature–for verified business account with 10,000 or more followers. Instagram is now all about “stories.”

Instagram 68

Instagram Brand Branding Reddit 68

OnePitch

APRIL 14, 2022

While her role has shifted over the last couple of years, her true PR passion remains media relations, strategizing with her team and clients to land strategic placements that drive results. On this month’s profile, we are talking with Cortney Williams , a Practice Group Director at ARPR. I love this question!

Healthcare 52

Healthcare How To Pitching Product Launch 52

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. What are you most looking forward to in your new position as media and content director at Blanc & Otus?

Newspapers 120

Newspapers Reddit Journalism Technology 120

Communications Conversations

FEBRUARY 6, 2019

In case you missed it, Buffer came out with a fantastic “State of Social” report in January. I dare say Buffer may be the best tool, platform or social media company blogging today (I also love Hootsuite’s blog). After all, Instagram does give you a wide range of metrics within the platform.

Report 76

Report Analysis Video Instagram 76

Stephen Waddington

JUNE 23, 2019

I’ve read all 300+ pages and summarised the stuff you need to know. Follow this link if you want to download the complete blockbuster otherwise read on. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load.

Report 81

Report YouTube Privacy Web 81

PR 20/20

JULY 6, 2020

With that goal in mind, we deployed a HubSpot training program for our entire team to really dig into new courses available via The HubSpot Academy. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Team members are more confident. Here’s how we did it.

Training 72

Training How To Course Software 72

wiredPRworks

MAY 5, 2020

Well, you had the best intentions. When you make a mistake, you’re supposed to look back at why it happened. And, many folks in the know invite you to ask questions about whatever you want. All you have to do is text. I spent a couple of hours creating the ad/feature photo. There were no other cars.

Marketing 52

Marketing Reddit LinkedIn Blogging 52

Prohibition

JULY 15, 2020

You can either deflect and avoid it or you can embrace it and make the most of it. Some brands have gone above and beyond to support the NHS, some have helped those in need and others have created vibrant online communities to help us feel that bit more positive. Cooking up a storm: Wagamama launched virtual cooking lessons.

Brand 71

Brand Branding Healthcare Community 71

Cision

MARCH 30, 2015

For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. For practical purposes, it’s the way that we share relevant information with our audiences through social and owned media. ” – Kevan Lee, Buffer.

Google 120

Google Measurement Content Marketing Engineering 120

Communications Conversations

FEBRUARY 12, 2015

A couple weeks ago, I was reading an article saying Snapchat may be wildly underestimating its total number of users. I know Snapchat is a big, bad gorilla–especially among younger audiences But, the article still made me feel out of touch a bit. I mean, I know what it is. I’m not a Snapchat user.

Tools 60

Tools Sports Instagram LinkedIn 60