Bianchi Biz Blog

JUNE 17, 2021

5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the world’s largest business-to-business trade show is a PR success for your company?

Technology 86

Technology Automotive Trade Shows Hotels 86

Critical Mention

AUGUST 20, 2020

Books, webinars and podcasts have risen in popularity now that more people are spending time indoors. As PR pros work from home, now is a good time for them to sharpen their communication and public relations skills through educational resources. PRSSA Webinars. The Definitive Book of Body Language.

Resources 136

Resources Communications Education Guidelines 136

Cision

MAY 30, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . I talk more about Erin and her successes in my book, Hug Your Haters. All companies should at a minimum be using a combination of Google alerts and simple social media listening software. But we’re not perfect.

Software 328

Software Customer Service Google Small Business 328

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

Public relations is an intensely competitive industry. Understanding and articulating strategy as it relates to tech and vertical trade media and currency in hot topics like artificial intelligence or blockchain — these qualifications are now equally critical for success. Good questions for a tech PR interview.

B2B 159

B2B Apparel Product Launch Agency 159

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media.

Mobile 87

Mobile Technology Automotive Meeting 87

Cision

MARCH 17, 2016

So how do you know what the right strategy is for your brand? Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. I love working collaboratively with a team of motivated people all with the same goal in mind—success.

Employee 120

Employee Agency Meeting Strategy 120

Bianchi Biz Blog

AUGUST 17, 2023

But like anyone participating at CES, success relies on planning smart – and early! – While there is no such thing as guaranteed success at CES, we can offer up our top five pitfalls that companies in the automotive and mobility space need to avoid for the best chance for a productive event. million square feet of exhibits.

Automotive 76

Automotive Mobile Technology Resources 76

The Resolution Blog

JANUARY 8, 2018

We are passionate about exploring ways to demonstrate PR success, especially at an article-level because it’s not easy. But inspired by preeminent statistician, George Box, Orin also outlines why asking the correct questions in measurement and evaluation is key. Those links could be the key to prove customer engagement and sales.

Tools 136

Tools Publicity SEO Measurement 136

OnePitch

OCTOBER 20, 2022

On this month’s profile, we are talking with Jennifer Reinhard , Vice President/Media Group Manager in Ketchum ’s Earned Media Specialty Group (EMSG). She has experience in corporate reputation management and crafting earned media stories. Earlier in my media relations career, I thought clever subject lines were key.

Media 96

Media Sports Agriculture Pitching 96

Cision

MAY 19, 2016

Meghan Gross, executive vice president at Grayling, says a successful communication strategy starts with a strong internal foundation. I believe we’re at our best when we bring the right insights, ask the right questions and help our organizations or clients develop the most authentic personalities and resonant voices.

Employee 174

Employee Reputation Internal International 174

Contently - Strategy

MARCH 2, 2023

So if you want something that will grab a consumer’s attention for a hot minute, video is key. But there’s another short-form video format taking social media by storm: Social Reels. Two billion people now interact with Instagram Reels every month. TikTok is probably the best-known platform for brand videos.

Brand 92

Brand Branding Instagram Video 92

Solo PR Pro

JANUARY 11, 2021

5 solo PR pros share their predictions for the PR industry in 2021. We have been crafting succinct, authentic and transparent key messages for decades. The PR industry has had its own perception challenge for some time now. When people hear “PR”, most think of only media relations. Read on for their helpful tips.

Industry 79

Industry Print Ethics Internal 79

Newsfile

JUNE 28, 2023

By Melissa Strle Table Of Contents What is media monitoring? What is the difference between media mentions and media coverage? Why is media monitoring so important? What are the benefits of media monitoring? What Is Media Monitoring? What Is The Difference Between Media Mentions & Media Coverage?

Media 52

Media Analytics Radio Google 52

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. Owned media is content you create on a platform you own, such as your company’s website or blog. There is a five-step process to use to ensure success. Now, choose 10 of these items you’d like to use for content. And that just doesn’t cut it.

Exercises 198

Exercises Google Writing Blogging 198

Bianchi Biz Blog

JUNE 30, 2022

But your success at CES relies on planning smart and avoiding pitfalls that could knock you off track. It can be thrilling to be a part of such a huge, impactful show and have the chance to interact with major media outlets and potential customers. The pre-pandemic CES 2020 hosted some 4,400 exhibitors and 6,500 media.

Automotive 74

Automotive Mobile Technology Resources 74

Cision

APRIL 29, 2016

And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Research from Havas Media shows that 55 percent of people have a natural distrust for brands. Here are some research-backed tips to significantly improve your public relations response rates: 1.

Publicity 120

Publicity Mobile Ethics Social Media 120

Communications Conversations

SEPTEMBER 26, 2019

A couple weeks ago, I made a post on LinkedIn lamenting that the media relations game has gotten a lot harder over the last few years. Most top-tier reporters receive 100, 250 or 500 pitches a week for an average of 5 story spots (Fractl). PR pros now outnumber journalists 6 to 1. Now, that’s tougher than ever.

Marketing 68

Marketing LinkedIn Media Relations Pitching 68

Landis PR

SEPTEMBER 19, 2022

NOTE: This is a reposted blog by our Public Relations Global Network partner, Ghidotti. Public relations requires a variety of skills: strategy, communication, analytics and creativity. As important as it is to expand your digital surroundings and the media you consume, it can be just as impactful to alter your physical surroundings.

Creativity 98

Creativity Publicity How To Policies 98

Bianchi Biz Blog

AUGUST 19, 2021

Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike.

Automotive 91

Automotive Interviews Technology Mobile 91

Landis PR

JUNE 21, 2022

Note: This is a reposted blog by our Public Relations Global Network partner, Bianchi PR. 5-8, 2023, with Media Days in January. If your brand is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you should act now and act fast. Look back at CES’s past.

Company 52

Company Technology Meeting Hotels 52

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. Byline articles or essays on an issue or topic, carrying an exec’s byline, that are pitched and placed for publication in media are often a core of a thought leadership program. Collaborate on ideas for written pieces.

Leadership 149

Leadership Product Launch B2B Software 149

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 132

Software Technology Creativity Crisis Management 132

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. But while the industry looks to them for social media clout and as on-point brand spokespeople, there are other ways to leverage these relationships.

Pitching 149

Pitching Strategy Examples Banking 149

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. A leader must look at least 5 to 10 years ahead nowadays. The manager must manage every day from 9 to 5 or 9 to 6. Today we will focus on Leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. What does this mean for brands? Plateauing budgets.

Trends 62

Trends Social Media Consumer Video 62

Prohibition

MARCH 16, 2021

Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. What does this mean for brands? Plateauing budgets.

Social Media 62

Social Media Trends Consumer Video 62

Cision

OCTOBER 13, 2016

In this interview, Travis shares the essential elements of a successful communication strategy, the biggest mistakes communicators make and why understanding your target audience is so important for creating effective communication. What are some of the key components of a successful communication strategy? As President John F.

Crisis 120

Crisis Corporate Construction Communications 120

Bianchi Biz Blog

MAY 26, 2022

5-8, 2023, with Media Days Jan. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media.

Mobile 52

Mobile Technology Automotive Meeting 52

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. A brand’s top messages are typically the basis for its narrative, and it can take time and skill to shape and convey those attributes in the right way.

Media 199

Media Interviews YouTube Hotels 199

Cision

FEBRUARY 24, 2016

Chris Dobson, president of Speyside Corporate Relations, recommends continuing to push yourself out of your comfort zone. In this interview, he discusses the importance of authenticity, how information and news is distributed so quickly and what successful brands are doing differently. Want more media coverage?

Corporate 120

Corporate Sports Agency Reputation 120

Bianchi Biz Blog

NOVEMBER 19, 2020

Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason we created our Meet the Media blog series. Non-promotional Insight with a Reader Takeaway. What is the takeaway?”

Automotive 86

Automotive Journalism Interviews Engineering 86

Solo PR Pro

FEBRUARY 25, 2021

Let me share two different agency experiences with you that have defined how I now approach working with agency partners. Let me share two different agency experiences with you that have defined how I now approach working with agency partners. To the rest of the team, I was just traditional media relations. They loved it.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Successful partnerships are those where personality and work style mesh. However, sometimes “hacking” it just doesn’t cut it.

Creativity 150

Creativity Healthcare Fashion Travel 150

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. The power of media prevailed, and Slack gained 15,000 new users within two weeks. PR fuels growth.

Advertising 150

Advertising Advertising Data LinkedIn 150

The Resolution Blog

MAY 7, 2019

Adam Hirsh We recently got the chance to chat to Adam Hirsch , former COO at Mashable and current senior vice president of emerging media and technology at Edelman Digital , about AI in PR. about the whole spectrum of AI and how it’s affecting the PR world right now. The ability to do that has been around now for 5–10 years.

Technology 120

Technology Analysis Data Tools 120

Bianchi Biz Blog

OCTOBER 28, 2021

Key insights can also be gleaned from looking back. While some conferences and shows are seeing success as they return to in-person events, some companies remain cautious about travel. Media attendance continues to be strong. Despite the shrinking number of attendees, media interest in the show continues to remain strong.

Data 75

Data Automotive Transportation Mobile 75

Communications Conversations

MARCH 29, 2019

Last week, I shared my news that I’ll be teaching social media at the University of St. And, they have been for a while now. I think about people like LeeAnn Rasachak and Sarah Reckard whom I met more than 10 years ago now (they were one of my first PR Rock Star interviews!). Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128