Konnect Agency

NOVEMBER 20, 2023

2024 is just around the corner, and it promises to be a year brimming with exciting opportunities and fascinating marketing trends that will shape the strategies of brands in the coming year and beyond. Every four years marks a time of chaos in the political landscape of Americans across the country and 2024 is no different.

Trends 52

Trends Strategy Crisis Management Technology 52

PRSay

MAY 15, 2024

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. Inspire is a Women’s Business Enterprise National Council Certified 100% woman-owned company.

Crisis 137

Crisis Crisis Management Crisis Communications Journalism 137

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Key expertise of PR House in South Korea Consumer products Healthcare IT Tourism/Travel Top 3 advice for foreign companies navigating the communications environment in South Korea 1.

YouTube 96

YouTube Marketing Local Chemicals 96

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Reputation 52

Sword and the Script

JANUARY 2, 2024

47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? 40] If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful.

Blogging 121

Blogging Software B2B Survey 121

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. Read more: The Propel Media Barometer – Q1 2024 by Propel (click image for higher resolution) 2. While I’m based in the U.S.,

Report 106

Report Publicity Marketing Pitching 106

Stern + Associates

FEBRUARY 1, 2024

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies. We can give people agency.

Technology 112

Technology Policies Government Community 112

PRSay

NOVEMBER 27, 2023

I’m not one to offer any engagement back and forth, unless I see some sort of potential risk to a community or to [people’s] lives. Here, she offers advice for maintaining composure during a crisis : As we approach 2024, what communications-related topics are you thinking about the most?

Crisis Communications 125

Crisis Communications Crisis Communications Crisis Management 125

Bianchi Biz Blog

APRIL 25, 2024

Having welcomed 3000 attendees, 200 exhibitors and 650 speakers in 2023, we are excited for the turn out for 2024. You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. Some of MOVE America 2024’s speakers include: Ganesh Iyer, Chief Executive Officer, NIO U.S.

Mobile 89

Mobile Transportation Automotive Policies 89

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 198

Writing Communications Marketing B2B 198

Prohibition

FEBRUARY 13, 2024

Implementing these polls can also foster a deeper connection with the audience, working toward community building goals. LinkedIn introduces Sponsored Articles LinkedIn has introduced a new ‘sponsored articles’ feature, exclusively available on company pages. An article ‘boost’ if you will.

Instagram 62

Instagram LinkedIn Social Media Media 62

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. In 2022, the company updated its Search Quality Rater Guidelines to prioritize content that contains expert insights, firsthand experiences, and “genuinely helpful” advice. Asking local influencers to share their experiences or hosting community events are other avenues to explore.

Local 97

Local SEO Strategy How To 97

Wadds Inc.

MARCH 15, 2023

Its aim is to deliver management training to public relations practitioners from lower socio-economic backgrounds and under-represented and under-served groups including ethnic minority practitioners, the LGBTQ+ community, women returners and those with disabilities. You'd be welcome to join us. Please register for a ticket via Eventbrite.

Mobile 52

Mobile Report Course Community 52

Bianchi Biz Blog

AUGUST 3, 2023

Defining the scope of permitted use and outlining guidelines should align with the approach taken for other company-provided IT tools and communication platforms. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 79

Automotive Policies Employee Corporate 79

PR for Anyone

DECEMBER 5, 2023

RB Pest Solutions, her company, has swiftly grown to become one of the fastest-growing woman-owned pest control firms. A Family Affair Initially, Robiar’s dad was a technician who trained others but never launched his own company.

Industry 130

Industry Travel Education Employee 130

Bianchi Biz Blog

AUGUST 21, 2023

In fluid power, our biggest event is in March every three years — IFPE — and as we were all preparing to fly out there, my state, Ohio, was shutting events down to the public … and companies started to bail. I really love delving into people’s stories or stories of how companies are born.

Meeting 74

Meeting Automotive Engineering Journalism 74

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director. When the company sold off most of its business and began the process of closing, I was there to the bitter end.

Agency 89

Agency Energy Crisis Management Industry 89

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. Large companies offer a different picture in terms of opportunity. Some PR folks who work for companies also volunteer to do similar work at a small, local nonprofit. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Mindful Marketing

DECEMBER 14, 2018

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Life insurance companies, for example, might analyze genetic information in order to determine if someone is a good policy risk. Over 12 million people already have had their DNA tested.

Policies 70

Policies Government Data Insurance 70

Maxim Behar

APRIL 11, 2024

I've seen successful individuals who have achieved remarkable things, own great companies and live comfortably. I studied overseas, and ten years ago, I managed a large American company in Prague. Many envy others, and even within my company, I sometimes remind them: "Don't envy the competition. Friends, community.

Television 59

Television System Interviews Travel 59

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. To that end, I’ve enjoyed doing this, and I’ve had a lot of great calls with some really smart people behind these companies since. Where does the time go? per year and LIBOR plus 9.5%, the report said.”.

Analytics 70

Analytics Report Technology Pitching 70

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Bilingual Communication: Bilingual (English and Chinese) communication is a norm. Understanding local customs, values, and sensitivities is crucial.

Marketing 93

Marketing Local Crisis Management Internal 93

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. Separately, the company also announced a ChatGPT plugin for Owler. It makes sense.

Software 128

Software Pitching Ethics Privacy 128

Sword and the Script

NOVEMBER 14, 2023

You have to create incentives – and those incentives should lead to a culture shift – where such contributions are cherished company-wide. Differentiating content, requires saying different things Too many companies look to their competition for marketing cues. Invite guest posts from customers, your community and the industry.

Content Marketing 188

Content Marketing B2B Marketing How To 188

Buzzstream

FEBRUARY 9, 2024

Survey and data studies are typically part of the digital PR strategy, which Google said they liked as a white hat link building tactic in a now-famous (at least in the digital PR community) Tweet from John Mueller of Google. Name], [Title] at [Company], [short bio to validate their expertise on the subject].

Google 71

Google Infographics Pitching Resources 71

Ethical Voices

APRIL 2, 2024

Joining me on this week’s episode is Joseph Abreu , the Chief Communications Officer for the Clerk of the Circuit Court and Comptroller of Lee County, Florida. He is also the 2024 National Chair of PRSA. I worked at an LGBT community center many moons ago. What are your goals as Chair of PRSA in 2024?

Policies 63

Policies Ethics Government Leadership 63

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization?

Examples 62

Examples Product Launch Data Report 62

Wadds Inc.

MARCH 29, 2024

Internal communicators have such visible roles in their own companies, and their hard work may not be known externally. I’ve used this opportunity to highlight some outstanding examples of strategic internal communication and celebrate those hidden stories. A few months ago, I said 2024 is the year of relevancy.

Internal 52

Internal International Strategy Communications 52

Contently - Strategy

MARCH 18, 2024

The revamped content didn’t just ferry readers to SoFi’s blog; it turned casual browsers into engaged community members who frequently returned for more. By intertwining fantasy football with financial planning, the company translated tedious savings talk into dynamic, scroll-stopping content. The results? infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Contently - Strategy

MAY 10, 2024

It hardly comes as a surprise, then, that 89% of customers want to see more videos from brands in 2024. An executive could create a short video explaining the nuances of a new industry regulation or demonstrating how to navigate a specific tool or process your company offers.

Leadership 98

Leadership Video B2C Interviews 98