Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 164

Study Advertising Advertising Industry 164

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% This applies to the media also.

Radio 59

Radio Pinterest Television Government 59

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Brand Branding Privacy 170

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. adults get their daily news : social media.

Strategy 96

Strategy Publicity Media Video 96

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? At Prohibition, we work with a range of B2B and B2C brands across all sectors to create engaging social media marketing strategies that allow brands to stay up to date with the latest trends and updates. You’ve come to the right place.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . by 2024. . CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . by 2024. . CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

Prohibition

OCTOBER 25, 2023

The world of social media is ever evolving, so it’s crucial to keep up to date with the ongoing updates and developments. Influencer taking a photo for social media X introduces new premium features Elon Musk is rolling out yet more updates on X, now announcing new features for the users paying for the premium subscription.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The change will take effect on April 2, 2024. It grew eventually into a tech-based email list that was free for users with an advertising model. Users can track and share media mentions on the go. Measurement templates.

Reddit 176

Reddit Software B2B Technology 176

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

Prohibition

OCTOBER 5, 2023

Preparing for Q4 social media campaigns? Planning for 2024 already? Catch up with the latest updates that you need to be aware of in our social media round-up below. Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December.

Instagram 62

Instagram Social Media Facebook Media 62

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Nearly two full weeks after protests by right-of-center celebrities and activists raged on social media, it finally issued a tepid response that said…well, not much. Enter @PayGap, an ingenious Twitter bot that automatically calculated and responded with that particular company’s media gender pay gap.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing.

Communications 190

Communications Sports Journalism Fashion 190

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

Solo PR Pro

DECEMBER 5, 2023

If you want to enhance your earnings in 2024 without raising rates, you can shift the focus to value optimization and diversification. Use forums, social media, and your own clients to identify problems that are not being solved. However, it is not always feasible to raise rates for your current clients.

YouTube 99

YouTube Course Financial Education 99

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. I’m not here to bash advertising or LinkedIn. billion in 2022 and grow to $4.56 will click it. Wait, you say!

B2B 89

B2B Marketing LinkedIn Content Marketing 89

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. It’s an easy job because this industry is truly full of the best people and I enjoy my time with them. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 72

Meeting Automotive Engineering Journalism 72

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant. It goes into effect on July 1, 2024.

Brand 82

Brand Branding Marketing Ethics 82

Cision

OCTOBER 4, 2017

As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Multimedia is the gatekeeper to earned media and the catalyst to engagement. The Media Relies on Visual Storytelling.

How To 282

How To Storytelling B2C Measurement 282

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. Another area that they tend to focus on is media relations. Bureau of Labor Statistics, most public relations specialists work at public relations or advertising firms.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. 74% of PR pros report an increase in work quality when using AI.

Trends 105

Trends YouTube Video Social Media 105

Stephen Waddington

NOVEMBER 5, 2019

In the UK influencer campaigns are governed by existing Advertising Standards Authority (ASA) and Competition and Markets Authority (CMA) laws and regulations. billion by 2024, according to a report by Markets and Markets. Vuelio is a media intelligence company that champions influencers through analysis, tools and events.

Insurance 68

Insurance Insurance Government Advertising 68

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. In addition, thousands of investors, analysts, and media worldwide access these screens. In addition, your press releases are sent to hidden channels.

Financial 52

Financial Education Analysis Analytics 52

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. And that doesn’t require superintelligence.”

Communications 40

Communications Marketing Technology Data 40

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. Muck Rack, January 2024 ) Muck Rack also reports below that a signifcant number of PR pros are editing AI output. #AI

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Maxim Behar

JANUARY 28, 2024

Maxim: I would compare what's been happening in the last year with AI to the appearance of social media 20-22 years ago. But here we are, in 2024, we are all in social media, sharing pictures all day and night. I truly believe that social media brought the great revolution in communication and in relationships between people.

Radio 59

Radio Ethics How To Writing 59

Prohibition

JANUARY 19, 2024

Looking for the latest social media updates? Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Instagram Social Media Trends 62

Sword and the Script

SEPTEMBER 3, 2019

A quick note before we get started on the summary this month: I have one free complimentary pass to the Earned Media Mastery online summit that Agility PR Solutions hosted. All the sessions were recorded, including the panel I participated on for media relations. This seems to give you access to your media list right from an email.

Analytics 68

Analytics Report Technology Pitching 68

Prohibition

MARCH 8, 2024

In the fast-changing digital space that is social media, staying informed about the latest trends and changes is crucial for businesses and creators. LinkedIn axes lookalike audiences Looking toward B2B, on February 29th, 2024, LinkedIn will discontinue the lookalike audience functionality.

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The presence of major global media outlets alongside local ones offers businesses multiple channels to reach their target audiences.

Marketing 76

Marketing Local Crisis Management Internal 76

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. You can compile these lists manually or by scouring a media database. Media databases provide detailed information about media outlets, like contact info and past coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

FEBRUARY 1, 2024

Artificial Intelligence (AI) is completely transforming how we consume media. With the social media landscape undergoing a fascinating transformation, we’re seeing the changes happen in real time. However, AI generated content on social media is a double-edged sword.

Social Media 62

Social Media Trends Media Guidelines 62

Maxim Behar

JANUARY 21, 2024

And one more retrospective point – just months before the pandemic, my book The Global PR Revolution created many discussions about whether the social media “tsunami” had made a revolution or was just an ordinary change of media approach to the audiences. 2024 will be a demanding and extremely interesting year in public communications.

Ethics 59

Ethics Course Social Media Conference 59

Buzzstream

FEBRUARY 9, 2024

Link to media assets like graphs or charts and provide the data. For instance, this social media statistics post from Oberlo can sometimes be tough to build links to actively. How to Pitch Listen to their podcast first and warm up the relationship by reaching out on social media if possible.

Google 71

Google Infographics Pitching Resources 71