Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 105

Trends YouTube Video Social Media 105

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Building relationships is what PR people do, and in 2023 many relationships are started and built in social media. Welcome to your new year of communicating.

Communications 40

Communications Measurement Employee Course 40

5W PR

FEBRUARY 24, 2023

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. All it takes is a little creativity and the right strategies. To reach more people, fashion brands should use hashtags related to fashion week 2023.

Fashion 88

Fashion Storytelling Social Media Instagram 88

PRSay

JUNE 7, 2023

Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. However, 30-plus years later, that obviously isn’t the case.

Journalism 155

Journalism Public Affairs Ethics Technology 155

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. “I We have to get busy with this stuff.

Communications 72

Communications Guidelines Technology Tools 72

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. Media interviews, press releases , and social media engagements can further amplify the reach of the showcased products, driving consumer interest and sales.

Internal 78

Internal International Retail Trade Shows 78

PRSay

OCTOBER 14, 2021

Each week, PRsay will interview one of the nominees for the 2022 PRSA Board of Directors. Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community. The chair-elect convenes a committee to draft the 2023-2025 PRSA Strategic Plan.

Meeting 148

Meeting Crisis Management Energy Resources 148

Contently - Strategy

FEBRUARY 22, 2023

Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. Typically, a host will answer viewer questions or do a fireside chat-type interview with an industry influencer or customer. Some brands have taken to live streaming to teach new skills.

Video 132

Video Strategy Marketing Instagram 132

Solo PR Pro

AUGUST 1, 2023

However, you can still attract top talent by being creative with your compensation package. Take the time to thoroughly review applications, conduct interviews, and check references. Involving trusted colleagues or advisors in the interview process can also provide valuable second opinions.

Employee 87

Employee Small Business Resources Insurance 87

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. We use it to also increase the fun and creativity around our team.

Ethics 82

Ethics Publicity Guidelines Technology 82

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

MARCH 2, 2023

It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness.

Agency 108

Agency Automotive Engineering Education 108

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. System1 Group , a creative effectiveness platform, analyzed all the ads from Super Bowl LVII in 2023 and found that 60% of the top ads released their commercials early.

Sports 85

Sports Television Advertising Advertising 85

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Bianchi Biz Blog

OCTOBER 24, 2022

We plan on turning this series into a podcast in 2023, and that is something I am really excited about. I love getting creative in the kitchen and entertaining for family and friends. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Finish this sentence: If I am not reporting, I am ….

Meeting 60

Meeting Automotive Transportation Newspapers 60

Bianchi Biz Blog

OCTOBER 11, 2022

I tried making up for the poor camera quality by getting creative with my shots. You might also be interested in: Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. But I did with the intent of using it for my demo tape to submit to other news stations to try and get an on-air job.

Automotive 63

Automotive Meeting Media Journalism 63

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees. It’s important to consider these pros and cons and weigh them against your own preferences and priorities.

Agency 89

Agency Energy Crisis Management Industry 89

Stern + Associates

APRIL 13, 2023

In the first four months of 2023, fluctuating temperatures and stronger storms caused ripple effects to food availability and the global supply chain , affecting millions around the world. Changes to the world’s climate are becoming harder to ignore, and businesses around the world see its impact on society more each year. What Can I Do?

Policies 94

Policies Energy Government Crisis 94

Maxim Behar

JUNE 28, 2023

This is a powerful driver of creativity, art, sport even, as there is much more control from different opinions and any one artist can get feedback for their product with great accuracy. But true creativity doesn't harbor as much controversy in its wake. I don't think times are any easier now in 2023 than they were three years ago.

Radio 52

Radio Film Sports Creativity 52

Maxim Behar

MAY 28, 2023

And now - in 2023 - that often happens in days, literally even hours. we tried to influence, however not with calls or with personal contacts, but rather with creativity, with innovation, interesting texts, and good writing. The interview was published in Banker Special magazine it's completely different. 32 years later!

Education 52

Education Meeting Course Creativity 52

Maxim Behar

SEPTEMBER 13, 2023

If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. I believe that Bulgaria will enter the Schengen agreement this year 2023. You can see the whole interview here. We don't close any doors.

Tourism 64

Tourism Government Crisis Meeting 64

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ AI leads reporters to conduct real interviews again “The growing use of generative AI will force media outlets to be much more careful about how they source and gather input for stories.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

SEPTEMBER 13, 2023

If we come together, however, it must be with a strategy, a timetable, people who respond with a lot of creativity and we can present Bulgaria for what it is. I believe that Bulgaria will enter the Schengen agreement this year 2023. You can see the whole interview here. We don't close any doors.

Tourism 52

Tourism Government Crisis Meeting 52

Maxim Behar

FEBRUARY 14, 2023

The one and only dancing ensemble of such class - so professional, motivated, and creative, total cultural treasure. If not - we can organize a video interview. I promise, I will connect with him as soon as possible and will try to organize an interview for my beloved Shumen TV.

Local 59

Local Meeting Agriculture Newspapers 59

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. The creativity comes from the way you describe it to people so that they can understand it. However, our business is closely related to creativity and open-mindedness. I tell them it's a simple job.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

MAY 10, 2024

Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. Formal Interviews (High Lift) Conducting in-depth interviews with your executives, facilitated by reputable industry experts, can offer a wealth of benefits.

Leadership 98

Leadership Video B2C Interviews 98