Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 132

Video Strategy Marketing Instagram 132

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. We have to get busy with this stuff.

Communications 72

Communications Guidelines Technology Tools 72

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 86

Sports Television Advertising Advertising 86

Bianchi Biz Blog

MARCH 2, 2023

It takes the low-cost agency longer to get up to speed, delaying your program’s progress and in many cases hurting any chance of a successful scoring of quick hits in terms of media interviews, speaking slots, etc. All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them.

Agency 109

Agency Automotive Engineering Education 109

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). Perhaps the best way to learn about agency life and a particular employer is to set up informational interviews with current and past employees.

Agency 89

Agency Energy Crisis Management Industry 89

Maxim Behar

JUNE 28, 2023

A critical view even of those who don't understand much of art is helpful because they are consumers, this should be viewed and accepted from the positive side. But true creativity doesn't harbor as much controversy in its wake. I don't think times are any easier now in 2023 than they were three years ago.

Radio 52

Radio Film Sports Creativity 52

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 198

Writing Communications Marketing B2B 198

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. There's no way currently in 2023 you can do something and try to lie.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

MAY 10, 2024

Thought Leadership Content Example: Attabotics CEO/Founder Scott Gravelle Speaks at Collision Conference 2023 2. Formal Interviews (High Lift) Conducting in-depth interviews with your executives, facilitated by reputable industry experts, can offer a wealth of benefits.

Leadership 98

Leadership Video B2C Interviews 98