2023 Creativity Interviews Writing 
PRSay
MARCH 7, 2024
and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.
PRSay
JUNE 7, 2023
Yet the presence of deep fakes and phony AI-generated interviews requires that journalists must diligently fact-check AI-generated content or research. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. However, 30-plus years later, that obviously isn’t the case.
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Katie Paine's Measurement Blog
JANUARY 27, 2023
Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Before you write or say anything, walk—if not a mile at least around the block—in your audience’s shoes. Write once, use everywhere.
PRSay
DECEMBER 18, 2023
In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said.
Solo PR Pro
AUGUST 1, 2023
Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.
Sword and the Script
DECEMBER 26, 2023
Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.”
Sword and the Script
JANUARY 31, 2023
USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67
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