2023 Creativity Data-Driven PR Interviews 
Newsfile
JANUARY 24, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. However, remember that AI should not replace human-written content and creativity.
Newsfile
JANUARY 30, 2024
McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. 74% of PR pros report an increase in work quality when using AI. However, remember that AI should not replace human-written content and creativity.
Expert insights. Personalized for you.
52 
Let's personalize your content