Stephen Waddington

SEPTEMBER 10, 2020

The agency market is in flux as the economy reinflates. Agencies are facing the following opportunities. What’s your take on the industry and what are other agencies doing? Here are five areas in which I’m helping my agency clients work through the current business environment. But there’s plenty of opportunity.

Agency 122

Agency Creativity Marketing Government 122

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

They’re the continuation or peaking of the events and moves we’ve experienced in 2021. Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Branded content is king.

Trends 385

Trends Employee Viral Advertising 385

5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

Publicity 88

Publicity Technology Industry Social Media 88

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 86

Employee Consumer Agency Brand 86

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Konnect Agency

NOVEMBER 8, 2021

PR Agency Provides Resources to Stand Out in a Record High Investment Year. 2021 has been notorious for its high volume of investments and as a result, the financial media landscape is rapidly adjusting. Why Work With a PR Agency For Your Funding Announcement. Future B2B Opportunities. Set-Up For Long-Term Success.

Agency 98

Agency Financial Media Training Training 98

5W PR

DECEMBER 7, 2020

Acquiring new customers was cited as the top 2021 social media outcome by 73% of marketers, up from 46% last year. That was followed by brand awareness (64%) and driving conversions (45%). Understanding the type of content and how much interaction customers want are the biggest challenges for brands using social media.

Social Media 103

Social Media Trends Media Policies 103

Agility PR Solutions

SEPTEMBER 2, 2020

New research from performance marketing agency Tinuiti offers insight into how the beauty industry continues to see growth, amidst the financial and economic challenges caused by COVID-19. The post Why beauty brands need to revamp customer journeys appeared first on Agility PR Solutions.

Brand 141

Brand Branding Financial Survey 141

PRSay

NOVEMBER 30, 2021

Each spring for several decades now, members of PRSA’s Counselors Academy (CAPRSA) — the Professional Interest Section designed by agency leaders for agency leaders — gathered for an annual conference to share best practices and talk shop. The theme — “Hitting a High Note in 2021… and Beyond” — struck the right chord.

Agency 86

Agency Leadership Conference Groups 86

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Salaries, agencies, and freelancers are among the biggest costs in a PR budget. Can you afford to sponsor major events this year?

Software 78

Software Resources Tools Agency 78

Presspage

SEPTEMBER 22, 2020

As companies seek to reduce costs for 2021 –or at least keep them under control–, the PR budget is often one of the first to face cuts. First things first: Setting goals for 2021. Salaries, agencies, and freelancers are among the biggest costs in a PR budget. Can you afford to sponsor major events this year?

Software 78

Software Resources Tools Agency 78

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. The big lesson from 2020 – the only certainty for 2021 is change. Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot.

B2B 62

B2B Strategy Marketing How To 62

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Agility PR Solutions

OCTOBER 26, 2021

The automotive industry ranked #2 out of the 10 industries featured in the 2021 Brand Intimacy COVID Study a study of brands based on emotional connections during the pandemic, from marketing intimacy agency MBLM (pronounced Emblem), which uses emotional science to build and manage more intimate brands.

Industry 78

Industry Automotive Brand Branding 78

5W PR

JANUARY 29, 2023

One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships. Here’s how you can go about building these relationships to benefit your brand.

Brand 88

Brand Branding How To Social Media 88

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. TikTok and WPP announced global agency partnership.

Social Media 118

Social Media Trends Media YouTube 118

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. But have you also looked at their potential Return on Investment, or ROI? quarterly website visitors driven by their media coverage.

How To 397

How To Software Media Analytics 397

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. That is when one site links to your site – and doesn’t mention your brand by name. G2 names best media monitoring solutions for 2021. million in AI services in 2021. To that end, there’s a little bit of everything in this month’s PR Tech Sum.

Media 105

Media SEO Analytics Analysis 105

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Both directly shape how the public, as well as investors and customers, view the brand. Traditionally the employer story was a slightly adapted version of the company brand story. Proof of Brand Values. Here is why and how to best navigate the year ahead.

Brand 135

Brand Branding Employee Case Study 135

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

.” Co-author Robert Brulle has fiercely criticized fossil-fuel companies for “efforts to greenwash their reputations and shift public opinion” and wants to shine a light on the role of PR agencies. The group fingered Edelman for its work for many brand-name fossil-fuel companies and trade organizations.

Policies 309

Policies Creativity Reputation Groups 309

Konnect Agency

OCTOBER 21, 2020

There is no doubt that the COVID-19 pandemic will have a long-term impact on not just people’s lifestyles, but also the way brands market to their customers. Instead of playing a guessing game in order to stay ahead of the competition and give customers what they want, brands need to have access to high-quality data and use it.

Trends 52

Trends Marketing Mobile Retail 52

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

Creativity 52

Creativity Guidelines Agency Retail 52

Onclusive

FEBRUARY 1, 2021

This webinar will focus on how to build a strong relationship between your PR agency and your brand. In this session our panelists will provide guidance on setting goals, communicating strategies and providing constructive feedback in order to foster a productive agency/brand relationship. Speaker Info. Bryan Pederson.

Agency 74

Agency Construction Corporate Measurement 74

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Studies show that brand loyalty plays a huge role in why people spend their money the way they do.

Training 370

Training Media Training Reputation Crisis Communications 370

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B By working with a paid social agency and prioritizing paid social strategies, you will see a return on investment through conversion, targeted visibility, and brand loyalty.

Agency 59

Agency Mobile Consumer Creativity 59

5W PR

MARCH 9, 2021

It can be to gain exposure for the brand or a specific product, or to drive traffic to the company’s website. The post What is the value of Earned Media in 2021? appeared first on NY PR Agency 5W Public Relations Blog - 5WPR. Goals of Earned Media.

Media 88

Media Newspapers Engineering Employee 88

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

Brand 88

Brand Branding Customer Service Consumer 88

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Additionally, Hannah Kasoff has joined the agency’s ad tech group.

B2B 170

B2B Leadership Technology Web 170

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. To be successful in 2020 brands had to learn to meet their consumer where they were and adapt quickly to the changing media and new social trends. ” Brands or companies license the usage rights to those videos for a select duration of time.

Marketing 52

Marketing Instagram Facebook Consumer 52

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. For any kind of influencer program, one key factor to align on is making sure that both the brand and influencer benefit from the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Communications Conversations

JANUARY 12, 2021

But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Now, as I look ahead to 2021, the first quarter of the year will be tough. Others are brand new to me. Here’s my people-I’d-like-to-have-coffee-with-in-2021 list! Jennifer Zick, Authentic Brand.

Banking 78

Banking Sports Meeting Insurance 78

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

Brand 116

Brand Branding Fashion Marketing 116

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Who should I enter?

B2B 295

B2B Industry Company Case Study 295

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. Elevate your next event by partnering with an agency to secure top tastemakers to build buzz for your brand.

Agency 52

Agency Marketing Conference Instagram 52