Agility PR Solutions

MARCH 23, 2021

The post 5 tips for more effective brand communications in 2021 appeared first on Agility PR Solutions. If you do search, you’ll come up with the same conclusion: marketing best practices really don’t change. What changes are the trends that frame the need for the best practices. 2020 was a gut punch, and after […].

Communications 164

Communications Brand Branding Trends 164

Agility PR Solutions

SEPTEMBER 28, 2021

In an unstable year fraught with health and financial fragility, consumers chose to recognize brands with established loyalty bona fides rather than acknowledge new brands, according to the 2021 Loyalty Leaders List, an annual report from customer loyalty and engagement research firm Brand Keys.

Brand 163

Brand Branding Financial Survey 163

Agility PR Solutions

JANUARY 7, 2021

The post How content marketing will humanize brand connections in 2021 appeared first on Agility PR Solutions. While attention spans continue to decrease and consumer eyes are focusing on the shorter format of social media, many resource-constrained media outlets are hunting for supplementary material to accompany their content.

Content Marketing 170

Content Marketing Brand Branding Marketing 170

Onclusive

DECEMBER 28, 2021

As we look back at 2021, here are some of the key insights we collected this year based on the polls conducted during our webinar series, which attracted thousands of communications professionals worldwide. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Industry 221

Industry Crisis Management Measurement Data 221

Agility PR Solutions

JULY 26, 2021

Marketers are realizing that building brand loyalty in 2021 is more complicated than in pre-COVID times, and are challenged with striking the right balance between transactional engagement and tapping into deeper motivations to fuel long-term consumer loyalty.

Consumer 163

Consumer Brand Branding Study 163

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth.

Report 156

Report Communications B2B Enterprise 156

Communications Conversations

SEPTEMBER 8, 2021

For at least a couple years now, many brands have been asking the same question: Should we give up on Twitter? ” Engagement numbers have plummeted on Twitter over the years for brands. But, some brands are seeing success on Twitter. You’re just after that brand love. IBM (@IBM) August 24, 2021.

Twitter 149

Twitter Company Brand Branding 149

ImPRessions - Crenshaw Communications

APRIL 8, 2021

The Crenshaw team is delighted to be nominated for a 2021 SABRE Awards North America. The 2021 North American SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. . SABRE winners will be announced May 11 during a virtual awards ceremony.

Reputation 156

Reputation Trends Brand Branding 156

Agility PR Solutions

MAY 5, 2021

The post 2021 consumers value authenticity, loyalty and personalization—is your brand listening? appeared first on Agility PR Solutions.

Consumer 157

Consumer Brand Branding Data 157

Ronn Torossian

OCTOBER 20, 2020

The post Content Marketing Trends for 2021 appeared first on. Maxwell may have summarized it best when he said, “Change means traveling in uncharted waters, and this causes our securities to rise.” COVID-19 has cast a huge shadow on content marketing strategies for CMOs planning strategies for […].

Content Marketing 195

Content Marketing Trends Marketing Travel 195

Prowly

JANUARY 25, 2021

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine. But, to actually get your business on the news, you need to grab media attention first.

How To 249

How To Media Pitching Brand 249

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. One thing is clear: PR and content marketing together are a powerful duo, allowing brands to put the right stories into the hands of the right journalists, influencers and bloggers.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

DECEMBER 24, 2020

Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility. That said: Why is digital PR important to your brand in 2021? Establish Your Brand as An Authority.

Digital PR 88

Digital PR Brand Branding Engineering 88

Agility PR Solutions

FEBRUARY 19, 2024

Consumers are becoming more skeptical of brands and marketers as sure as the sun rises—not only of the slick messaging many see as intended to “trick” them into purchases, but even of the images that brands present of the products themselves.

Consumer 110

Consumer Brand Branding Marketing 110

Agility PR Solutions

FEBRUARY 24, 2021

These rapid changes present a whole new challenge for brands, digital PR firms and social media marketers. The post Evolving social marketing and media trends in 2021 appeared first on Agility PR Solutions. This makes companies consistently review the future of social media and […].

Trends 188

Trends Marketing Media Social Media 188

Agility PR Solutions

DECEMBER 6, 2020

Going into 2021, businesses and brands will need to readjust and refocus their PR efforts. The pandemic is still raging, and traditional in-person PR events and stunts for brand awareness are still out of the question—2021 will be the year for thought leadership. Why thought leadership?

Leadership 159

Leadership Brand Branding Analysis 159

Prohibition

DECEMBER 22, 2021

2021 has almost come to a close and in all honesty, we are still trying to process 2020… It’s been a year full of some amazing PR stories and campaigns and also some that didn’t quite hit the mark. — Melissa Fulcher (@mkfulcher) June 28, 2021. — Aldi Stores UK (@AldiUK) April 16, 2021. FreeCuthbert.

Crisis 146

Crisis Crisis Management Instagram Social Media 146

Agility PR Solutions

JUNE 29, 2021

Boost brand awareness and reputation. The post 4 tips for writing an effective press release in 2021 appeared first on Agility PR Solutions. Are a cost-effective promotion tool. Help launch new products, break news, and manage crises. Help build backlinks with trusted news sites In short, press releases are great sales tools.

Writing 187

Writing Reputation Tools Brand 187

Agility PR Solutions

NOVEMBER 21, 2021

With a post-pandemic retail environment looming, and a critical holiday shopping season in full swing, brands and marketers continue to struggle to understand the “new normal” consumer. The post 2021 consumer expectations are shifting—and opportunities for innovation abound appeared first on Agility PR Solutions.

Consumer 146

Consumer Retail Brand Branding 146

Shift Communications

JANUARY 12, 2022

Let’s face it — 2021 was yet another roller coaster of a year. Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

NewsWhip

DECEMBER 22, 2021

For the final NewsWhip Pulse of the year, we discussed the news and cultural moments that resonated in 2021 through the lens of social engagement. Sports were the topic of conversation in the Summer of 2021, with the Tokyo Olympics, UEFA Euro 2020, the French Open, and Wimbledon all taking place. Q3 Athletes and corporate sponsors.

Sports 148

Sports Viral Corporate Analysis 148

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? The post 21 Influencers Share Stellar Advice for Digital Marketing in 2021 appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Marketing 184

Marketing Strategy Communications Publicity 184

PRSay

OCTOBER 6, 2021

“Let’s have a human-to-human connection,” said Colin Parajon , manager of global brand strategy for Netflix, as he presented the PRSSA keynote address, titled “Being Human in Big Tech,” on day two of ICON 2021. Then choose a brand that you really care about and go work there.”. Make your own path, and stay human.”.

Agency 164

Agency Creativity Brand Branding 164

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. Brand-to-brand collaboration.

Marketing 168

Marketing Employee Content Marketing Training 168

Agility PR Solutions

OCTOBER 17, 2021

Brands that made effective emotional connections with consumers during COVID saw the most success and growth during the period, according to the 2021 Brand Intimacy COVID Study from marketing intimacy agency MBLM (pronounced Emblem). The post Which media & entertainment brands lead in COVID brand intimacy?

Brand 147

Brand Branding Media Study 147

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. How to set earned media objectives that are right for your brand. Start by asking what your overall business goals are, and how earned media objectives for your brand align with them.

Brand 370

Brand Branding Media Measurement 370

Communications Conversations

MARCH 10, 2021

One of the executions was this tweet, urging fans to visit a web site where they could grab some branded merch: Unfortunately, this did not go well for McDs. In 2021, we’re all marketing to customers who are inherently angry and frustrated with the world around them. Some brands seem to be caught off guard by this.

Social Media 197

Social Media Marketing Media YouTube 197

Agility PR Solutions

FEBRUARY 16, 2021

As retailers and brand marketers battle through COVID’s impact on consumer behavior, new research from customer journey orchestration and analytics firm Kitewheel explores key trends in the retail industry, providing recommendations on how brands can make the most of an evolving retail landscape.

Retail 146

Retail Trends Analytics Consumer 146

Agility PR Solutions

FEBRUARY 14, 2021

Indeed, many brands were fundamentally distrustful of influencers in those early days, […]. The post 6 telltale signs of a doomed influencer campaign in 2021 appeared first on Agility PR Solutions.

Social Media 176

Social Media Brand Branding Marketing 176

Communications Conversations

APRIL 15, 2021

Yep, digital and social media marketing in 2021 is a lot more than “Facebook marketing” or creating landing pages. Given that backdrop, 2021 feels like a tipping point. Because managing paid social media in 2021 is a full-time job. I realize this is probably a ways off for most brands. And, then some more!

Social Media 179

Social Media Media LinkedIn Community 179

Agility PR Solutions

JANUARY 27, 2021

Businesses must up their game in 2021 to satisfy “digitally impatient” consumers, asserts new research fromenterprise-grade assessment platform Questionmark. The post How businesses can satisfy “digitally impatient” customers in 2021 appeared first on Agility PR Solutions. Research from Deloitte shows that 40 […].

Consumer 170

Consumer Brand Branding Publicity 170

Axia PR

FEBRUARY 3, 2021

February 2021 – Leading a PR Team in 2021 and Beyond. 2021 is already shaping up to be just about as interesting as its predecessor. With a myriad of hot-topic issues derailing positive brand attention, we’ll cover the ways top brands are responding and the best strategies for leading your PR team through any quagmires.

Strategy 118

Strategy Brand Branding 118

Agility PR Solutions

SEPTEMBER 16, 2021

For marketers, it means the final push to prepare for holiday 2021. The post Who’s hot, who’s not: Consumer buzz trends as holiday 2021 fast approaches appeared first on Agility PR Solutions. For much of the country, late summer means back to school, and end of summer vacations.

Trends 157

Trends Consumer Marketing Brand 157

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

Agility PR Solutions

SEPTEMBER 28, 2021

Social media plays a key role when it comes to increasing brand awareness and expanding the customer base. The post Social media marketing: What to stop, start, and continue doing in 2021 appeared first on Agility PR Solutions. Research by Fortune has found that 97 […].

Social Media 155

Social Media Marketing Media Brand 155

NewsWhip

SEPTEMBER 8, 2021

In the winter, brands utilize peppermint, mocha, and chocolate, which are flavors that are associated with comfort and nostalgia. Food and beverage brands need to be proactive when it comes to planning ahead, and that includes following the trends to find the best flavors possible to incorporate into their strategy. . interactions. .

Trends 145

Trends Hotels Brand Branding 145

Agility PR Solutions

APRIL 11, 2021

We are the image shapers, the brand builders, the media handlers, the crisis managers. The post PR 101 in 2021: Life in a changing public relations landscape appeared first on Agility PR Solutions. Since every company is vastly different, there is […].

Publicity 148

Publicity Crisis Management Crisis Company 148