5W PR

NOVEMBER 9, 2020

That said, looking at where the PR space is headed will provide insight into how a career in PR will look like in 2021. Without a doubt, technology will shape PR careers in 2021. Being “old school” in the PR space won’t cut it in 2021. Going into 2021, public relations professionals will need to hone their people skills.

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Publicity Technology Industry Social Media 88

Onclusive

DECEMBER 1, 2021

If you’ve ever evaluated PR agencies or communications technology providers, you have likely considered how their solutions compare to each other and how they fit your needs. quarterly website visitors driven by their media coverage. But have you also looked at their potential Return on Investment, or ROI? Why technology ROI matters.

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How To Software Media Analytics 397

5W PR

DECEMBER 29, 2021

In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences.

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging.

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Training Media Training Reputation Crisis Communications 195

Communications Conversations

DECEMBER 7, 2021

When was the last time your company conducted a social media audit? Most brands, I would argue, rarely or never perform these types of audits. However, a good, in-depth social media audit is worth it’s weight in gold. An audit gives you the perfect “pause” to re-shape your social media strategy.

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Social Media Media LinkedIn Facebook 104

5W PR

JANUARY 29, 2023

Petfluencers aren’t a new concept, they’ve been around since the start of social media as owners love to share and show off photos and videos of their furry friends. Here’s how you can go about building these relationships to benefit your brand.

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Brand Branding How To Social Media 88

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned Media & Content Strategy. Media Monitoring & Analysis.

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Training Media Training Reputation Crisis Communications 370

Prohibition

OCTOBER 18, 2021

For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Why diversity is important when it comes to social media advertising. The stats on representation when it comes to social media advertising.

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Advertising Advertising Social Media Media 62

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. That is when one site links to your site – and doesn’t mention your brand by name. G2 names best media monitoring solutions for 2021.

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Media SEO Analytics Analysis 108

Communications Conversations

FEBRUARY 25, 2021

But mostly because of his position in the industry–he’s become one of THE lightning rods in our social media marketing world. ” He espouses inspirational messages like these routinely on all his social networks–and people eat it up. And, who’s more successful than Gary V in social media circles?

Social Media 88

Social Media Media Conference Agency 88

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

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Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). Confused as to why your Instagram campaigns don’t convert? We hear you.

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5W PR

MARCH 9, 2021

This type of content is created by the company’s customers, fans on social media, bloggers, or journalists. This type of content is reviews and testimonials from customers, mentions from them on social media platforms, word of mouth recommendations, blog posts as well as magazine and newspaper articles.

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Media Newspapers Engineering Employee 88

Mindful Marketing

JUNE 19, 2021

Obeying social norms like ones for age-appropriate behavior can be helpful for everyone, so why are some older people acting like social media influencers? billion in 2021. billion in 2021. million followers: Helen Winkle’s unique brand attracts sponsors such as Smirnoff, Missguided, and Stash.

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Social Media Media Fashion Instagram 81

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

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Financial Social Media Banking Media 52

5W PR

MAY 3, 2021

As communities and people return to a new normal, brand authenticity will be as important as it was during the pandemic, if not higher. This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. If anything increased significantly during the pandemic, it was consumer interest in brand trust.

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Brand Branding Customer Service Consumer 88

Konnect Agency

MAY 11, 2022

In 2021, Statista shared that 75% of Gen Zers and 48% of millennials made purchasing decisions influenced by social media ads, resulting in over $40.3B For that reason, having a paid social strategy within your marketing calendar is going to elevate your social presence and ensure your product is being seen by the right people.

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Agency Mobile Consumer Creativity 59

Prohibition

DECEMBER 19, 2022

It’s our final social media updates round-up of 2022, so let’s see what the main platforms have been working on amid Musk’s Twitter Blue whiplash and ongoing Instagram changes and updates. Here’s our round-up of all the latest social media updates you need to know! BeReal gains competitor traction.

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Instagram LinkedIn Social Media Media 62

Deirdre Breakenridge

MAY 13, 2019

Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns. Cisco predicts that by 2021, 80% of online content will be videos. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

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Training Video Analysis Data 399

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

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Marketing Content Marketing Social Media Employee 215

Konnect Agency

FEBRUARY 1, 2021

As marketers, we were forced to re-evaluate everything we knew about building a brand. As in-person events and sampling opportunities became a thing of the past, we relied heavily on digital marketing and social media to reach our target consumers. It is the members-only social media drop-in audio app.

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Marketing Instagram Facebook Consumer 52

Konnect Agency

OCTOBER 22, 2020

Uncertainty found a way to pop up at every turn and is something we’ll likely see more of in 2021 across the board, including in business strategy planning. For those like myself working in fields such as public relations at a brand strategy agency , robust planning is the norm and also essential to our clients’ success.

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Creativity Guidelines Agency Retail 52

Communications Conversations

JANUARY 12, 2021

I’ve been publishing it now for six years ( here was the first post ) and it’s been a fantastic way for me to meet new people in the worlds of PR, marketing and social media. But, before we get to the 2021 list, we need to look back at my 2020 list and see how I did. Others are brand new to me.

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Banking Sports Meeting Insurance 78

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

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Video Social Media Media Instagram 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. For any kind of influencer program, one key factor to align on is making sure that both the brand and influencer benefit from the partnership.

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Instagram Analytics Product Launch Retail 52

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. Here, we’ll look at what the metaverse is and some brands who are making the most of virtual influencer marketing. Why brands use virtual influencers.

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Brand Branding Fashion Marketing 116

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. NewsWhip has the fastest news and social media content discovery engines in the world, so our prediction process starts the moment a story appears online.

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Viral Analysis Crisis Data 78

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. It was great!

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Agency Creativity Media Relations Nonprofit 76

Victorious PR

JANUARY 12, 2023

Personal branding is an important key element to anyone’s presence and is here to stay for the long run. But first, what is personal branding? Personal branding is the process of creating a brand identity around a person or business. So, by developing your personal brand, you can be remembered. Builds Trust.

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Brand Branding Real Estate Google 52

Karen Freberg

FEBRUARY 20, 2020

I love Brand Twitter. You may be asking – what is Brand Twitter? This means when official brand accounts engage with each other in humorous ways that resonate with key audiences in some some fashion. Whether it is a designated person in marketing, or a team working at an agency.

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Brand Branding Social Media Conference 78

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. Elevate your next event by partnering with an agency to secure top tastemakers to build buzz for your brand.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

What an Influencer Marketing Agency Brings to the Table. Brands will need to find a way to stand out for both in-person and digital events— and what cuts through the noise is credibility. Elevate your next event by partnering with an agency to secure top tastemakers to build buzz for your brand.

Agency 52

Agency Marketing Conference Instagram 52

Prohibition

MARCH 18, 2021

The future is uncertain, but businesses must prepare versatile and flexible marketing strategies in order to keep up with the changes and challenges that the remainder of 2021 may bring. This approach can help brands avoid ‘tone deaf’ marketing that flies against public sentiment, something we saw a lot of at the start of the pandemic.

How To 62

How To Trends Strategy Consumer 62

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52

Prohibition

JUNE 28, 2023

With their rise in popularity, fashion houses have started to recognize the potential of podcasts as a valuable tool for enhancing their luxury brand image. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

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Fashion Brand Branding Case Study 62

Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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Conference Content Marketing Community Education 58

Victorious PR

FEBRUARY 16, 2023

Public relations (PR) is essential in promoting a brand and driving sales. It helps build and maintain a brand’s positive image and can influence people’s perception of it. In modern times, public perception of your brand is more critical than any traditional advertising.

Brand 52

Brand Branding Training Viral 52