Contently - Strategy

JULY 22, 2021

Today, Traveler spans 87 local editions across the globe. In 2020, the team scrapped an editorial calendar previously focused on beach vacations. These stories went out in Marriott Bonvoy Traveler’s April 2020 newsletter—just after the editorial team went on furlough, reaching nearly 12 million people.

Travel 96

Travel Hotels Storytelling Content Marketing 96

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. With the TED Talk, again, timing mattered — that talk was about deconstructing racism and came just ahead of the 2020 racial reckoning moment — but also, TED has a massive network through the various TEDx communities, and the organization is strong with digital marketing.

Storytelling 60

Storytelling Tourism Travel Local 60

Maxim Behar

MARCH 12, 2021

what are the conditions for visiting the exotic destination Seychelles, how fast the vaccination of the local population is developing, and what are the great advantages for Bulgarian tourists there. - How is the rate of vaccination of the local population going and can the Seychelles be a safe destination?

Airlines 98

Airlines Hotels Local Course 98

Stephen Waddington

JULY 21, 2020

Digital design and production skills are in demand as physical events shift online for the remainder of 2020. Education Campus and classroom education is going to be different with social distancing measures in place. The UK’s 38 Local Enterprise Partnerships have been tasked with creating local industrial strategies.

Crisis 78

Crisis Agency Enterprise Local 78

NewsWhip

JULY 21, 2020

Measuring the flight to quality. Figure 1: Iffy Quotient from February 1 – May 1, 2020 Figure 2: Mainstream Quotient from February 1 – May 1, 2020. There was a somewhat steady rise of the Iffy Quotient on Facebook starting in mid-January 2020 until it hit a local maximum of 9.8% Two figures tell the tale.

System 78

System Facebook Twitter Software 78

Stephen Waddington

APRIL 23, 2020

The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis.

Government 132

Government Crisis Exercises Retail 132

Practical Law Construction

APRIL 20, 2022

This strategy provides a detailed overview of what the government is already doing to support the EV roll out and also details the future measures it plans to undertake to ensure it meets the 2030 deadline. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52

Stuart Bruce

NOVEMBER 27, 2015

By 2020 African consumers will be spending more than a trillion dollars. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. Local independent PR agencies, some of which operate across several African markets. 80% own mobile phones.

Mobile 60

Mobile Public Affairs Government Local 60

Prohibition

JULY 15, 2020

A post shared by wagamama_uk (@wagamama_uk) on Apr 8, 2020 at 10:01am PDT. — Paddy Power (@paddypower) April 5, 2020. Because of this, John Lewis Partnership took measures to ensure that NHS staff were accommodated for and had access to essentials they might need. Posted by Isle of Wight NHS Trust on Monday, 30 March 2020.

Brand 71

Brand Branding Healthcare Community 71

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Source: Twitter. Want your brand to be “more human”? You must show up. HubSpot’s approach earned our praise.

Crisis 92

Crisis Marketing Healthcare Resources 92

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. The top 11 crises of 2020. Key Platforms. The Top Ten PR Crises of 2021.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Karen Freberg

MARCH 15, 2020

We are practicing safe measures in social distancing, and making sure we are there for our students and colleagues. Well, I think we can say in 2020 – it is imperative that we invest and support teaching research because – we are all now part of ZOOM university together! No, I am not.

Crisis 77

Crisis Education Resources Community 77

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

PR in High Definition

FEBRUARY 18, 2019

In fact, Gartner predicts 30% of all searches will be done without a screen by 2020. According to MOZ’s Local Search Ranking Factors Survey, online reviews make up 10% of how Google and other search engines rank search results. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

Maxim Behar

DECEMBER 16, 2021

In 1st place is "Euro 2020", the results of the matches were searched by people, understandably. Results "Elections 2021", "Measures", etc. If it was Euro 2020, it is clear that we are looking for results, that is why it has become number one, but we have Vaccine-Covid at number two. It is not local.

Google 52

Google Engineering Sports Comparison 52

Communications Conversations

DECEMBER 4, 2020

Since it’s 2020 and everything sucks, allow me to take you back to 2015. And then 2020 happened. But, given what happened in 2020, it’s not all that surprising, is it? And, measure results in a variety of ways (i.e., Instagram was the hot social media network. Facebook was purring along. Let us review.

Corporate 139

Corporate Blogging Banking Measurement 139

Beyond PR

MARCH 27, 2018

Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019. Follow these tips to stand out from the crowd with an ambassador program that drives measurable and sustainable growth.

Fashion 73

Fashion Instagram Enterprise Brand 73

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. Local news and indy journalism more trusted. “I Marketing turns to creative to stand out from the clutter .

Marketing 198

Marketing Content Marketing Data Social Media 198

PR Fuel

MARCH 17, 2020

Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story. Public Relation Tools for Measuring the Impact of Earned Media.

Publicity 63

Publicity Small Business Advertising Advertising 63

Prohibition

JANUARY 14, 2022

Searching Google News for “XYZ e-commerce brand” might turn up an article by a local newspaper about problems customers are having with your company’s shipping process. The top 11 crises of 2020. 10. Do you have a system in place for dealing with complaints in the first instance? Final Thoughts. Top nine PR crises so far for 2019.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Facebook Pixel, an analytics tool that can be installed on a website to measure Facebook Ad performance, lets you track leads across various devices and retarget visitors with ads on other platforms. Targeting local and small businesses. Retargeting is easy. For large B2B marketers who target SMBs, Facebook may be an ideal environment.

B2B 344

B2B Facebook LinkedIn Small Business 344

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How would you recommend graduates from the class of 2020 get hired and get ahead? How do you recommend planning and measuring success? We recently recruited.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Stephen Waddington

MARCH 15, 2021

The PRCA Census for 2020 showed 12% non White professionals in the industry. Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn?

Google 119

Google Data Government Social Media 119

NewsWhip

JANUARY 16, 2020

More than that, 2019 was a lesson in the power of local news to bring issues to a national audience. In order to measure which links to content would count as actual articles, we sorted through our database that tracks billions of stories and filtered by those that 1) published in English and 2) were not gifs, memes or photos of quotes.

Web 103

Web Local Journalism Storytelling 103

5W PR

MARCH 6, 2020

According to 5W’s 2020 Consumer Culture Report , travel and experiences are among the top-ranked categories consumers want to spend their money on. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

Travel 103

Travel Technology Transportation Airlines 103

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families.

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

MARCH 1, 2022

This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020.

Software 129

Software Case Study Advertising Advertising 129

Mindful Marketing

MARCH 26, 2023

In 2020, the University of Colorado Boulder signed a $1.6 I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98

Sports Banking Education Course 98

Bianchi Biz Blog

FEBRUARY 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. By how much?

Automotive 93

Automotive Meeting Report Policies 93

Landis PR

MARCH 7, 2022

However, automakers have said meeting those goals will require supportive policies at the federal, state and local levels. Biden’s Build Back Better Act included several measures to support EVs — including a controversial expansion of the EV tax credit — but the package, as is, remains stalled in the Senate. By how much?

Automotive 52

Automotive Meeting Policies Media 52

Victorious PR

FEBRUARY 22, 2023

I started Victorious PR in 2020 and grew it to 7-figures in the first year by WORD OF MOUTH ALONE. Now, PR is tough to measure, but here is what Jared Curry had to say: “She has genuinely helped my business tremendously and my personal brand. Hint: Word of mouth, IS PR. Our clients have been featured in Entrepreneur, Forbes, Inc.,

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

JUNE 30, 2021

In Cision’s State of The Media Report 2020 , it found that a mere 1% of journalists surveyed said that they ‘consider 75%-100% of the pitches they receive as relevant’. Always put yourself in the position of a reader, as audience views are what journalists are measured on, and you’re likely to see success.

Writing 71

Writing Pitching Study Data 71

NewsWhip

FEBRUARY 5, 2020

In terms of the publishers that saw success around Super Bowl LIV content generally, Fox News and its local affiliates came out comfortably on top, with 4 million engagements. The top ads of the 2020 Super Bowl. When we measured the number of likes, Rick and Morty’s Pringles crossover came out on top, with 100,000 likes on the video.

Web 78

Web YouTube Facebook Television 78

NewsWhip

MAY 27, 2021

Media consumption habits and local news | Jump to text. Influence of local newspapers | Jump to text. I would say that the fruits of our labor can be anything from a story in the Wall Street Journal, to a local TV segment on CBS, to a sponsored article within women’s books, but we don’t throw spaghetti on the wall.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

Carbon as a metric - PR practitioners must measure carbon in the rush to address ESG concerns as a report suggests that the UK is woefully unprepared for climate risk. Government (41%) and religious leaders (42%) are least trusted while local communities (62%), employers (63%) and scientists (73%) are the most trusted.

Publicity 128

Publicity Government Guidelines Facebook 128

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. What about the broader community, the local community, that might think of us as a future employer or as a potential employer, as a driver of prosperity in the community? Or the virus and public health measures.”. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78