Stephen Waddington

MAY 19, 2020

Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Radio, television and streaming are also holding up or growing. Our local BBC news programme and even the national idents are based on clips from social media.

Crisis 151

Crisis Government Energy Community 151

PRSay

JUNE 5, 2023

Every local PBS affiliate has seemingly been doing marketing for it. I’ve told a lot of stories in many formats throughout my career: cable television, YouTube series, podcasts, books, public speaking, social media live events, standup comedy shows. It’s over 300 member stations with local accountability.

Storytelling 60

Storytelling Tourism Travel Local 60

Maxim Behar

JULY 26, 2021

Still, I think that some colleagues realized that the demand is changing in 2020 - people are looking for an alternative to all-inclusive tourism and want more extra services, more trips, healthier food and lifestyle, want to visit spas and have contact with the locals, buy healthy, local goods - this worked pretty well actually.

Tourism 52

Tourism Hotels Brand Branding 52

Beyond PR

MARCH 27, 2018

At the same time, dollars directed at television ads are moving toward digital ads. Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019. The key is to nurture it over time.

Fashion 73

Fashion Instagram Enterprise Brand 73

Maxim Behar

DECEMBER 16, 2021

In 1st place is "Euro 2020", the results of the matches were searched by people, understandably. Results "Elections 2021", "Measures", etc. If it was Euro 2020, it is clear that we are looking for results, that is why it has become number one, but we have Vaccine-Covid at number two. It is not local.

Google 52

Google Engineering Sports Comparison 52

PR Fuel

MARCH 17, 2020

Television and radio’s quick ads made it fall from favor for a few decades. Notifying journalists that you have a newsworthy story about your business isn’t quite as easy as calling up the local newspaper and talking to Clark Kent. For one thing, your local newspaper might not be the best fit for the story.

Publicity 76

Publicity Small Business Advertising Advertising 76

Mindful Marketing

MARCH 26, 2023

In 2020, the University of Colorado Boulder signed a $1.6 I remember years ago a client of our family’s promotional products company, a local bank, had created a special savings account for children called “Mega Bucks.” Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

Sports 98

Sports Banking Education Course 98