PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

Measurement 170

Measurement Communications Banking Survey 170

The Resolution Blog

JULY 9, 2020

Recent events, social movements, politics, oh and a global pandemic have changed a few things in 2020. So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. The post The world has changed.

Measurement 201

Measurement Communications Industry Publicity 201

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. The last interaction?

Measurement 85

Measurement Survey Web Software 85

Muck Rack

JUNE 18, 2020

PR’s top challenges in 2020 involve measurement and budgeting

Measurement 96

Measurement 96

Agility PR Solutions

JANUARY 4, 2021

By any measure, 2020 was a tough year for the average worker. The post A year of burnout: Most found success more challenging in 2020 appeared first on Agility PR Solutions.

Survey 148

Survey Employee Measurement Technology 148

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

Agility PR Solutions

SEPTEMBER 1, 2021

Since March 2020, the pandemic has consumed headlines. The post Pitching the media: How do you measure up to global standards? The post Pitching the media: How do you measure up to global standards? appeared first on Agility PR Solutions. That’s why earlier in 2021, Agility PR Solutions surveyed over […].

Pitching 138

Pitching Measurement Media Survey 138

Communications Conversations

JANUARY 30, 2020

And, trends that aren’t the “same old, same old” that we see in so many other posts (if I see another post that says video is a trend in 2020, I WILL SCREAM LOUDLY!). As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob.

Social Media 139

Social Media Trends Media Internal 139

Cision

JULY 29, 2020

Three of our takeaways from the virtual Global AMEC Summit 2020.

Measurement 120

Measurement Blogging 120

PR Conversations

JUNE 28, 2020

Jesper Anderson (Twitter, 20 June 2020). I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ). His final MetricsMan blog post talked about the evolution of social media metrics and measurement.

Measurement 133

Measurement Social Media Blogging Mobile 133

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? September 16, 2020: 1PM ET. Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes?

Media 370

Media Measurement Reputation Examples 370

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. So, how are communicators leveling up?

Measurement 92

Measurement Communications Survey B2B 92

Onclusive

SEPTEMBER 25, 2020

How Coursera has used data to measure the impact of their stories and pivot when needed. Date & Time: October 14th, 2020 at 2PM EDT. In this webinar you will learn: How to build a strategic narrative that grows customer advocacy and inspire stakeholders. How to ensure mission-consistent communication from all employees.

Publicity 370

Publicity Measurement Data Employee 370

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Software Media Analytics 397

Sword and the Script

DECEMBER 29, 2020

Several posts on PR technology made the top 10 posts on Sword and the Script as measured by reader clicks. The posts listed below are the those that were the most read as measured by clicks. 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make? Good riddance 2020! Thank you for reading!

SEO 99

SEO Software Resources Newspapers 99

Marketwired

FEBRUARY 4, 2016

2016 is not that old, but we are staring down the year 2020. By 2020, communications professionals will have a better grasp on what we do and how we do it. Second, we’ll finally have a better way to measure the work we do, day in and day out. Now, or in 2020. What do you think PR will be in 2020?

Television 100

Television Radio Measurement Facebook 100

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020. Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value?

Survey 78

Survey Communications Public Affairs Ethics 78

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Innovation includes account-based marketing, behavioural insights, integrated marketing, measurement, and SEO PR. It’s a group created by Hard Numbers’ founder Daryl Sparey. Headcount reflects the scale.

Agency 117

Agency SEO Groups Energy 117

Axia PR

DECEMBER 22, 2021

Communicators are making better use of the data fetched from the frequent measurement of their endeavors. The numbers tell a similar story, as 52% of the respondents rated the state of their internal communications as good or excellent compared to only 41% of respondents in 2020.

Measurement 62

Measurement Data Communications Internal 62

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 115

Communications Strategy Publicity Crisis Communications 115

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PRSay

SEPTEMBER 28, 2020

What does this disruption look like to you in 2020? What else can attendees expect to hear from you during ICON 2020? I’ll discuss measures we can take considering that the First Amendment does protect lies — and at the same time, how freedom of the press gives us access to information about the world around us.

Communications 145

Communications Employee Government Nonprofit 145

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. PR Measurement: A Pulse Check on How Communicators Show Value. What tactics would do you think are more important this year?

Survey 85

Survey Public Affairs Corporate Trends 85

Practical Law Construction

AUGUST 12, 2020

The Corporate Insolvency and Governance Act 2020 (CIGA 2020) came into force on 26 June 2020 after a fast-tracked consultation process. This blog post focuses on the CIGA 2020’s permanent provisions intended to protect the supplies of goods and services. The CIGA 2020 – what does it do? A quick recap.

Construction 52

Construction Exercises Measurement Financial 52

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Crisis Management 78

Konnect Agency

DECEMBER 20, 2019

Now that you know how to end the year right, let’s talk about PReparing for success in 2020… Who is ever really ready to go into a new year or in this case a new decade? Now let’s soar into 2020 like the PRos we are. Measurable. Cheers to 2020! However, it’s coming! Get a Planner Started. Reevaluate Your Values.

Agency 80

Agency Energy Training Blogging 80

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Brand 370

Brand Branding Media Measurement 370

Onclusive

APRIL 17, 2020

Overly broad and inexact metrics like Advertising Value Equivalency (AVE) and publication-level reach diminish executives’ trust in the efficacy of public relations and our ability to measure earned media in a meaningful way. Date: April 30th, 2020. Director, Global Public Relations. Lona Therrien. Enid Maran. Managing Director.

Data 370

Data Advertising Advertising Corporate 370

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. How do you measure success? Measuring the impact of marketing and PR is notoriously difficult.

Strategy 78

Strategy Media Storytelling Pinterest 78

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 71

Crisis Government Social Media Reputation 71

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

NOVEMBER 13, 2019

If the PR industry measured its work properly it would be able to charge more and pay better. This is the headline from the ICCO World PR Report 2020. At the heart of this is our consistent failure to measure the effect of our work. Year after year, the numbers show that it is eroding poor measurement practice.

Measurement 61

Measurement Survey Industry Report 61

Reputation Us

FEBRUARY 27, 2024

The Tangible Value of Reputation Management Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. Boards of such organizations are increasingly interested in their reputation value and want to understand how to measure it.

Reputation 78

Reputation Corporate Insurance Insurance 78

PRSay

JANUARY 9, 2018

PR goes gig : LinkedIn predicts that by the year 2020, 43 percent of the U.S. Measure and win: We’re under more pressure to prove PR’s value through measurement. This will only intensify in 2018; I predict that whoever masters measurement, wins. This shift will accelerate in 2018.

Measurement 95

Measurement Creativity Analytics Groups 95

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. — Kelly Bonner (@KellyBonner) May 4, 2020.

Crisis 62

Crisis Government Social Media Reputation 62

Reputation Us

FEBRUARY 19, 2024

Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. In January 2020 Weber Shandwick, in partnership with KRC Research, released “ The State of Corporate Reputation in 2020: Everything Matters Now.”

Financial 88

Financial Reputation Corporate Study 88