Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Reid Blackman, Ph.D. Where will this technology go next, and how far can it reach ?

Technology 95

Technology Ethics Tools Creativity 95

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ?

Survey 94

Survey Industry Leadership Study 94

The Hoffman Agency

JANUARY 28, 2021

He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency. It’s just not ethical. As we finished up the call, there was the usual “any other questions?” It’s an old debate.

Internal 78

Internal International Agency Banking 78

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. Use a writing style that’s personal or journal-style writing. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share? Let’s take a closer look at Millennials. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

DECEMBER 26, 2023

Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Write a 2-4 sentence prediction for marketing and PR in 2024.] ” ~ Mark Schaefer , Executive Director, Schaefer Marketing Solutions 18.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Prowly was acquired by Semrush in 2020, in a move I think could be interesting. As I write this post, the current asking price on OpenSea is $36,099.60. At the time of this writing, the company’s stock (TSX:QFOR) is trading at $4.74 See it here.”. earned $13.9

Software 85

Software Internal International Pitching 85

PR 20/20

JULY 30, 2019

Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. Mark Your Calendar: MAICON 2020. We’re already looking forward to MAICON 2020. Join us again next year in Cleveland, July 14-16, 2020. Did you hear the news?

Case Study 50

Case Study Privacy Data Technology 50

Sword and the Script

OCTOBER 4, 2022

The equity owners wrote big checks for those transactions – and they aren’t inclined to write another. billion in 2020 – under his tenure. Here are some interesting posts by or about the PR technology community that stood out to me this month: Tressa Robbins writes about PR ethics for Burrelles.

Technology 81

Technology Company Analytics Writing 81

PR 20/20

OCTOBER 27, 2020

HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that, as of writing, has 86,000+ customers in more than 120 countries. Source: HubSpot Investor Presentation Q2 2020. The approach has served the company well. Its market cap is $14.3 billion, as of Oct.

How To 59

How To Marketing Enterprise Data 59

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Solo PR Pro

DECEMBER 15, 2020

Considerations to keep in mind when choosing your person: select someone whose ethics, client service mantra and skills match your own. This is the time to make your wishes known, and write them down. Being on my own since 2015, I needed to assign someone to cover for me AND to let clients know who to call during my time off.

Crisis 66

Crisis Insurance Insurance Banking 66

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Debra Bethard-Caplick (DBC): Adjunct Instructor, Loyola University School of Communications since January 2020. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program).

Education 107

Education Course Nonprofit Resources 107

Sword and the Script

FEBRUARY 18, 2020

In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). Frank Strong (@Frank_Strong) February 15, 2020. For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. The sampling is clearly not random.

Blogging 117

Blogging Survey Google Engineering 117

PR in High Definition

OCTOBER 26, 2020

Dear Reader, I write to you today with one thing in mind: setting the record straight on ‘cancel culture’ and establishing why the comms industry must finally get to grips with it. These are social, ethical, and moral matters. Now, before we proceed, we must first define ‘cancel culture’.

Groups 62

Groups Employee Leadership Examples 62

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. The Bulgarian Association of Communication Agencies expects a 10% decline in the advertising market for 2020. So far, I see only advantages in our business, I have already listed many of them.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! The situation.

Case Study 113

Case Study Study Strategy Leadership 113

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. Read on to learn all about how to send a press release and whether they’re still relevant in 2020. Today, press releases have the same goal. Credibility.

How To 98

How To Ethics SEO Guidelines 98

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020. Why start an agency in 2020, during lockdown? Coldr | Kamiqua Pearce | June 2020. Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum. Fair enough.

Software 121

Software Pitching Ethics Privacy 121

Wadds Inc.

MARCH 29, 2024

There was a gap in the publisher’s portfolio in terms of a book dedicated to writing an internal communication strategy. It felt like a natural topic for me to write about because I’d already developed a model and successfully applied it. I found writing it cathartic and emotional as it flowed from my head, heart and notebooks.

Internal 52

Internal International Strategy Communications 52

Sword and the Script

AUGUST 11, 2020

Similarly, the 2020 JOTW Communications Survey found businesses believe partisan politics is a complicating factor in communications. As I learned writing my dissertation, the stance of objectivity can itself be considered a point of view.” Writing is all about a point of view. So, what do PR people think about media and bias?

Survey 155

Survey Data Media Ethics 155

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. To that end, this year’s roundup is uh-mazing. It all adds up to more content.

Marketing 187

Marketing Content Marketing Data Social Media 187

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 108

Leadership Ethics Education Technology 108

Mark My Words

MARCH 15, 2022

Dan Crossley, executive director of the Food Ethics Council charity, said: “The spiralling cost of food was already a challenge in the UK and across Europe but is now being pushed even higher. Around 10 percent of the UK’s fertiliser imports came from Russia in 2020, and it is one of the world’s largest exporters.

Energy 12

Energy Banking Agriculture Chemicals 12

Stern + Associates

FEBRUARY 2, 2023

But she emphasizes we must ensure the ethical development of these increasingly prevalent technologies. “AI That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View.

Privacy 84

Privacy Engineering Pharmaceuticals Education 84

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C.

Leadership 90

Leadership Ethics Education Technology 90

Contently - Strategy

APRIL 14, 2021

” A 2020 report published in the Journal of Retailing and Consumer Sciences noted that more than half (around 53 percent) of consumers queried about their comfort level with targeted ads were at least “slightly uncomfortable” with the practice. “Pay-per-click will also likely go up for social media ads.”

Privacy 96

Privacy Google Advertising Advertising 96

Stephen Waddington

SEPTEMBER 18, 2020

How would you recommend graduates from the class of 2020 get hired and get ahead? I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. How would you recommend graduates from the class of 2020 get hired and get ahead? The recruitment market is tough. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Sword and the Script

NOVEMBER 7, 2023

As I noted in a product briefing back in 2020, the product workflow is designed to begin list building with searches for recent coverage on a topic. Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 133

Employee Software Survey Tools 133

Flack's Revenge

NOVEMBER 28, 2018

It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Cook, was a viable presidential candidate in 2020… Presumably to chill the cordial relations with the Trump administration. Some may think “PR ethics” is an oxymoron.

Ethics 136

Ethics Wikipedia System Facebook 136

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Methodology.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. million fake accounts between October and December 2020. It’s also an issue of writing style. In the past year Facebook has proven unfit to regulate itself.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration. The ability to scrape Twitter handles and target known individuals will go away.

Social Media 90

Social Media Marketing Media Creativity 90

Flatiron Communications

JANUARY 7, 2020

Between Trump and the GOP’s disregard for the truth, and the unwillingness of the major social platforms – Facebook, YouTube, and Twitter – to remove provably false or purposely doctored information from reaching its users, America is poised for a whole lot of hurt in 2020.

Industry 36

Industry Government Facebook Policies 36