Sword and the Script

FEBRUARY 16, 2021

Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). Business is ethical and competent. According to the survey, business was the only institution that respondents classified as both ethical and competent. click image for higher resolution).

Government 136

Government Survey Ethics Media 136

Deirdre Breakenridge

JANUARY 2, 2020

Happy 2020, friends! Today, as a result of this reflection and realizing my research had uncovered a new Mode of Operation or communication model, I’m focusing on a FEEL roadmap in 2020; adding FEEL to all of my communications. In 2020, I’m on my way to FEEL Mastery, which is the highest range of scores you can achieve.

Exercises 204

Exercises Video Interviews Communications 204

Barokas

JANUARY 9, 2020

Happy 2020 to all of our No BS blog readers. Looking back now, it’s a safe bet that a focus on sound business fundaments vs. an all out focus on growth will be a hot topic in 2020. In reading through various 2020 predictions for the PR and communications industry, one idea keeps jumping out at me: “ethics are becoming more important.”.

Ethics 78

Ethics Storytelling Reputation Blogging 78

Waxing UnLyrical

DECEMBER 24, 2020

How you think 2020 will be remembered? On the one hand, it’s quite obvious that 2020 will always be known as the year the modern world was brought to its knees by an invisible, infinitesimal, virus. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World.

Data 106

Data Analytics Privacy Ethics 106

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Issues in practice 1. Happy New Year. What we do 5.

Government 103

Government Education Print Ethics 103

Stuart Bruce

JANUARY 9, 2020

These are 10 actionable PR tips to help you achieve your public relations and communication objectives in 2020. Review your PR and communication strategy … The post 10 actionable PR tips for communication success in 2020 appeared first on Stuart Bruce.

Communications 115

Communications Strategy Publicity Crisis Communications 115

Sword and the Script

JUNE 25, 2020

We presented a sampling of the findings – along with analysis – from the 3 rd Annual JOTW Communications Survey for 2020.

Survey 78

Survey Communications Public Affairs Ethics 78

PRSay

JULY 14, 2020

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? For many, it should mean refocusing on the importance of being open and transparent.

System 157

System Community Social Media Employee 157

Sword and the Script

FEBRUARY 23, 2020

These are just a few of the questions on the 2020 JOTW Communications Survey questionnaire. — Frank Strong (@Frank_Strong) February 21, 2020. The very mention drives discussion about ethics, morals, constraints and limitations. The post 3 Reasons to take the 2020 JOTW Comms Survey appeared first on Sword and the Script.

Survey 85

Survey Public Affairs Corporate Trends 85

Stuart Bruce

JANUARY 6, 2020

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce.

Measurement 117

Measurement Conference Publicity Ethics 117

Stern + Associates

FEBRUARY 16, 2024

From their height in 2020 and 2021, corporate diversity, equity and inclusion (DEI) initiatives have seen a fall from prominence. What this says is that executives continue to see DEI as important, not just for ethical or reputational reasons but for concrete business reasons.

Communications 104

Communications Ethics Corporate Conference 104

PRSay

NOVEMBER 4, 2022

By the time the vaccine became available in late 2020, more than 26,000 people in our service area had contracted COVID and more than 300 had died. Linda Staley, APR, Fellow PRSA, a member of the PRSA Board of Ethics and Professional Standards, is past president of the Blue Ridge Chapter. Other parts of the country fared much worse.

Ethics 151

Ethics Social Media Education Resources 151

Sword and the Script

AUGUST 17, 2021

Six in 10 comms pros face ethical challenges. A survey of 1,046 communication professionals in North America found 33% day they faced several ethical challenges in the last year and another 29% faced one ethical challenge. The Gray Area of Communicating a Point of View. click image for higher resolution).

Creativity 95

Creativity Study Ethics Publicity 95

Sword and the Script

OCTOBER 3, 2023

Meltwater announced six principles to govern the ethical development of AI. Private equity firm Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus for $100 million in 2020. Content picks PR ethics. Tressa Robbins writes about the state of ethics in PR for Burrelles.

Analysis 142

Analysis Tools Software SMB 142

PRSay

DECEMBER 3, 2021

In the lead-up to the 2020 presidential election, Greentarget surveyed more than 100 journalists to learn more about the growing problem of fake news. This research culminated in our “ Fake News 2020” report. We stress ethics and transparency. First, it says, we support the work of reporters and editors.

Journalism 126

Journalism Survey Ethics Report 126

PRSay

JUNE 9, 2021

A commitment to ethics. A ruling against Publicis could set a precedent that should make advertising and public relations agencies more cautious and concerned about [living up to their] advertising ethics and corporate responsibility,” said David Clark, a partner at the Clark Law Office in Lansing, Mich.

Crisis 164

Crisis Ethics Publicity Marketing 164

PRSay

OCTOBER 3, 2022

As The Wall Street Journal reports , many companies affected by the California Consumer Privacy Act, which took effect in 2020, didn’t take significant steps to ensure compliance because they mistakenly believed the regulations didn’t apply to them or thought the risks were minimal. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Deirdre Breakenridge

JANUARY 18, 2022

I scored lowest (love of mission) in the area that I expected and higher (or highest) in those areas that I expected (empathy and ethics), as well. We were protesting police brutality, many, many months before the tragic events of the summer of 2020, and unfortunately, many, many decades after the death of MLK.

Blogging 239

Blogging Ethics Social Media Privacy 239

Landis PR

NOVEMBER 13, 2023

According to a 2020 study published in the International Journal of Environmental Research and Public Health , environmentally responsible organizations have increased attractiveness to employees, customers, investors and other stakeholders. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

PRSay

NOVEMBER 10, 2020

” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. None of us anticipated the amount of courage 2020 required or the countless challenges our members and their organizations faced. How do you describe your leadership style?

Meeting 120

Meeting Leadership Energy Ethics 120

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. Ethics and competence are the building blocks of trust. No institution is seen as both ethical and competent.

Ethics 84

Ethics Government Survey Technology 84

Stern + Associates

MARCH 22, 2023

Show you respect privacy and safety by declaring an AI ethics policy consistent with your business values. These savvy companies committed to becoming entirely AI-first, from C-level sponsorship to technology infrastructure, from business ethics to company culture,” she explains. Success will boil down to team, culture and people.”

Tools 75

Tools Ethics Technology Privacy 75

Ethical Voices

OCTOBER 16, 2023

She discusses a number of important ethics issues, including: Why corporations need to be careful they aren’t the ones spreading misinformation Ethics of data analysis Why PR pros need to change their definition of media Tell us more about your career and yourself? Then you all know what happened in March 2020.

Ethics 81

Ethics Data Crisis Apparel 81

Sword and the Script

JUNE 11, 2020

Proving value and ROI,” according to one high-level finding from the 2020 JOTW Communications Survey. That’s part of what Ned Lundquist and I will review on a webinar next week hosted by the IABC Heritage Region , titled, The 2020 Job of the Week Communication Survey Review. to 1:00 p.m. to 1:00 p.m.

Survey 88

Survey Ethics Media Relations Report 88

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

JUNE 30, 2021

Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

Sword and the Script

AUGUST 1, 2022

Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. The order of precedents of these methods is very similar to the last time this question was asked in 2020. Blog: Code of PR Ethics?

Survey 129

Survey Communications Measurement Internal 129

PRSay

APRIL 13, 2021

I needed the framework of a third-party endorsement from a known commodity — with infinite reach, a solid reputation and a well-articulated Code of Ethics. billion in assets with annual grant-making in 2020 of $177 million. To get people to trust me with their stories, I needed the confidence booster the APR could provide.

Telecommunications 195

Telecommunications Community Ethics Financial 195

PRSay

MAY 24, 2021

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. In the Chicago suburbs, the company 22nd Century Media closed in March 2020, shuttering its 15 for-profit newspapers just as the coronavirus outbreak began. Media outlets embrace new model.

Nonprofit 144

Nonprofit Local Journalism Newspapers 144

PR in High Definition

APRIL 26, 2021

Airbnb also went ahead with its IPO in December 2020, despite travel restrictions halting huge parts of its business, and the company still managed to see success, passing the market cap of travel giants Booking and Expedia and making it the 10 th best debut in 2020 based on price gain from its IPO. Shaping reputations for future.

Reputation 62

Reputation Ethics Employee Travel 62

Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. The post What we are missing about Deepfakes and Fake News in 2020?

Ethics 23

Ethics Technology Financial Banking 23

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

SEPTEMBER 7, 2021

The company was acquired by the SEO tool SEMrush in late 2020. The company was publicly traded on the Australian Stock exchange and did $120 million in sales in 2020. SocialChorus was acquired by Sumeru in July of 2020. Access Intelligence Plc. Meltwater growth. “In Beyond Bylines ). History of blogging.

Software 88

Software Print Tools SEO 88

Maxim Behar

JUNE 23, 2022

Behar is author of the global bestseller The Global PR Revolution , has been inducted into the Global PR Hall of Fame in London and awarded many titles, among them Best PR Professional in Europe for 2020 and 2022 by PR Week.

Internal 52

Internal International Ethics Government 52

Solo PR Pro

SEPTEMBER 8, 2020

It's Ethics month and a good time to review the public relations code of ethics. and support your clients to ensure that they have a strong ethical foundation. The global pandemic of 2020 has tested our world in ways never imagined. This post originally appeared in Strive Magazine in June 2020.

Ethics 71

Ethics Crisis Leadership Training 71

PRSay

JANUARY 19, 2022

By comparison, in May 2020, when Edelman updated its Trust Barometer, government was the most trusted institution (at 65 percent), followed by business (62 percent), NGOs (62 percent) and the media (56 percent). Still, people consider NGOs and businesses more competent and ethical than either the media or government.

Government 78

Government Comparison Survey Ethics 78