PRSay

OCTOBER 8, 2020

The events of 2020 have profoundly impacted all of our lives, from the COVID-19 pandemic to global protests calling for racial justice. As PR professionals, we have cultivated our voices through our communication and writing skills, and our creativity. There are countless ways. Photo credit: kolett.

Education 211

Education Writing Leadership Resources 211

Barokas

JANUARY 15, 2020

The more disjointed the message, the more distanced you become from market leadership and a strong reputation. As you look toward all that 2020 holds for your company, consider a refresh on your messaging. Take it all in, and let the creativity percolate. Who are our partners and other supporters? Who are our competitors?

Communications 78

Communications Groups Analysis Engineering 78

Onclusive

NOVEMBER 8, 2023

Executive Thought Leadership According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. PR pros often hire small teams of writers and editors to help scale thought leadership efforts.

Training 195

Training Media Training Reputation Crisis Communications 195

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic.

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Study Brand Branding B2C 170

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. Highly-targeted story angles.

Trends 165

Trends Nonprofit Consumer Newspapers 165

Onclusive

AUGUST 9, 2021

Executive Thought Leadership. According to Forbes , thought leadership has never been more important. To achieve the desired results, a strong thought leadership strategy from the outset is crucial. Small teams of writers and editors are often hired to help the PR pro scale thought leadership efforts.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

Conference 299

Conference B2B Meeting Fashion 299

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Fundamentals like creative collaboration, grassroots ideas, great storytelling, smart planning, are as important today as they have ever been. Does it include thought leadership? A new decade is upon us. Should you?

Strategy 78

Strategy Media Storytelling Pinterest 78

Stern + Associates

MARCH 8, 2023

When an organization makes it a priority to remove barriers and equalize opportunities, they can better tap into the potential of their workforce while encouraging innovation and creativity. As a result, women often end up in lower-paying jobs and have less access to leadership roles or entrepreneurial opportunities.

Leadership 93

Leadership Groups Viral Crisis 93

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

Marketing 66

Marketing Survey Study B2B 66

PRSay

NOVEMBER 17, 2020

You’ve served in a variety of PRSA leadership roles at the local and national level. It has been an active year with the launch of PRSA’s 2020-2022 Diversity & Inclusion Strategic Plan and the initiative to endow the Multicultural Scholarship , among other endeavors. Board nominee position : Chair-elect.

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Meeting Leadership Groups Local 148

PRSay

FEBRUARY 3, 2020

When an entire race of people is not widely recognized for being innovative, creative, smart, resilient change agents, it can diminish their relevance and self-esteem. What does society lose from this gap in leadership diversity? Woodson sought to overcome. Woodson’s effort was important back in 1926, and still is today. population).

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Publicity Leadership Groups Creativity 218

Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

Survey 152

Survey Marketing B2B Comparison 152

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. I consciously strived to improve my English, and then, after ten years (2010–2020) , I called it quits. 2020, September 10). 2020, September 10).

Leadership 52

Leadership Blogging Course Resources 52

Stern + Associates

SEPTEMBER 22, 2022

A renowned expert on leadership and dialogue, Hult International Business School Professor Megan Reitz teaches leaders that having a psychologically safe culture requires them to notice their own habits and be mindful of the signals they’re sending which may be deliberately or inadvertently silencing others.

Employee 62

Employee Leadership Exercises Mobile 62

PRSay

JUNE 1, 2020

Canceling in-person Pride celebrations has meant that the LGBTQ community has had to be even more creative in planning and promoting virtual celebrations online. Prides around the world have pivoted quickly to creating virtual experiences for 2020 but there are two things to consider moving forward. That’s a good thing for sure.

Community 209

Community Crisis Energy Internal 209

Contently - Strategy

JULY 28, 2021

According to Malissa Mackenzie, director of creative services at CarMax, the turning point was gaining support from the company’s senior leadership. Immediately, the leadership team bought in. Malissa MacKenzie, director of creative services at CarMax. “We have this culture of continuous improvement.

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SEO Automotive YouTube Video 119

Sword and the Script

JUNE 21, 2022

In times like these ( 2009 , 2020 ) I conjure up my favorite analogy that marketing and PR is like working the room at a networking event. Multiple surveys show marketing departments , creative teams and PR and communications have all emerged from the pandemic with newfound respect from their peer’s in business.

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Marketing Survey Financial B2B 136

Sword and the Script

DECEMBER 21, 2021

It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. We need to bring back the conversation, the private event and up our creativity to navigate the changing media landscape. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

PRSay

FEBRUARY 28, 2024

It’s critically important to have diverse individuals reviewing the creative, reviewing the content” before it goes out. Panelist Jerrin Strayhorn said that “being able to provide those opportunities was one of the things that the communications industry and a lot of industries have done well since 2020.”

How To 100

How To Nonprofit Resources Groups 100

Sword and the Script

SEPTEMBER 19, 2022

Some “77% say perceptions of the role of communications as a strategic business driver changed within their organization during 2020.”. More PR pros at agencies focus on thought leadership (53%) vs. brands (39%). Other interesting statistics: Agencies say creative. Stimulating creativity. “37% Yes and yes.

Survey 81

Survey Corporate Communications Financial 81

Bianchi Biz Blog

FEBRUARY 1, 2024

Business environment in Tokyo and Japan Beyond business, Tokyo’s cultural influence resonates globally, contributing to a thriving creative industry. However, there has been a decline in this number by about 70% in 2020. And an important note to foreign companies entering the market: very few English media titles exist in Japan.

Marketing 107

Marketing Newspapers Print Local 107

Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. He then uses vivid examples to demonstrate how to leverage this technology to transform operations, pursue newfound innovation and influence customer behavior.

Technology 96

Technology Ethics Tools Creativity 96

PRSay

MAY 18, 2023

In March 2020, a worldwide pandemic began. Stephen Dupont, APR, Fellow PRSA, is vice president of public relations at Pocket Hercules, a Minneapolis creative firm. We live in an age of disruption. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. Illustration credit: limitless vision ]

Publicity 182

Publicity Software Education Technology 182

Stern + Associates

NOVEMBER 22, 2022

Using his lab’s breadboard software as a teaching tool, Christakis actively demonstrates the science behind grouping people together in ways that optimize cooperation and creativity. The Hidden Power of Shared Meaning. With this science, we can understand exactly how the whole comes to be greater than the sum of its parts,” he encourages.

How To 62

How To Groups Employee Study 62

Contently - Strategy

JULY 12, 2021

In March 2020, MD Financial was finalizing its Q2 marketing plan when “ our world flipped ,” as VP of marketing and communications Shawna Dennis put it. Change happens a lot faster once leadership gets involved. Invite compliance into the creative process. The company came up with an entirely new strategy to address COVID.

Financial 144

Financial Banking How To Marketing 144

Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Kerry has taken on the role of chair of the panel for 2020. It will be published at The Turing Institute, London on 16 January 2020. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020?

Data-Driven PR 79

Data-Driven PR Data Conference Tools 79

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

Measurement 124

Measurement Creativity Analytics Groups 124

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. On January 30, 2020, we’re kicking off our “ Ambition In ” speaker series at the University of Southern California (USC). We were in a Catch-22 and needed help.

Film 252

Film Marketing Nonprofit Education 252

PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy. They develop creative assets for us.

Wireless 78

Wireless Consumer Creativity Marketing 78

Sword and the Script

DECEMBER 4, 2018

Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. Give our services a try.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

AUGUST 16, 2022

While I discovered this platform during the height of COVID when creative solutions were needed for social impact initiatives, we continue to use it to host virtual 5Ks. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. . • RunSignUp.

Company 156

Company Nonprofit Apparel Local 156

Maxim Behar

JANUARY 3, 2021

Of course – self-publishing in the modern world is also common practice, but I predict that in the next decade big publishing house will have their strong impact into the creative process and readers will trust them a lot. 25 years back I founded a leading PR company in my native Bulgaria – M3 Communications Group, Inc.

Local 52

Local Writing Social Media Interviews 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group.

Education 64

Education Creativity Pinterest Facebook 64

PRSay

OCTOBER 5, 2020

Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 Kate Finley is founder and CEO of Belle Communication , an award-winning PR, influencer, social media and creative strategy firm based in Columbus, Ohio. percent to 5.4

How To 180

How To Employee Survey Exercises 180

MaccaPR

JANUARY 8, 2021

First off, brief your executive leadership on social,” says Arik. Arik agreed on the power of corporate blogs, citing a University of Massachusetts survey of Fortune 500 companies that revealed that use of corporate blogs skyrocketed to 77% in 2020. Honda even unveiled their 2020 Civic on Twitch, that’s huge!” (And asked Arik.

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Social Media Trends Marketing Viral 62