Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

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ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. In 2020, necessity became the mother of innovation. That was then. As the pandemic hit the U.S.,

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ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

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PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

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Stern + Associates

NOVEMBER 13, 2023

Conferences Finally Made Their Big Comeback In 2020 and 2021, during the pandemic, there was a lot of talk about the demise of in-person conferences. Political backlash has made it less prominent; but investors and consumers are still pressing companies on it anyway.

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Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. And it’s 2020, so I get a pass on cussing. I’ve written often about the evolution of PR here. It doesn’t mean anything. Comments from our Team.

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5W PR

APRIL 29, 2020

It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Good leadership – The person, or team, in charge should be decided upon as early as possible so that all the departments know who to communicate with and there is no confusion later on. ?

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PRSay

MARCH 14, 2023

According to the “National Customer Rage Survey” of 1,000 Americans, businesses risk losing an estimated $887 billion in future revenue, thanks to their mediocre handling of customer complaints (up from $494 billion in 2020). The percentage of customers seeking revenge for product or service problems has tripled since 2020.

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ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Yet the need here is not mere public relations messaging, but leadership and action. According to Fleishman Hilliard’s Authenticity Report , consumers care most about issues like affordable healthcare and education. ” 2020 Brings A Leadership Test. Leadership is hard to define, except when it’s absent.

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Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. The survey asked respondents who they thought were the most influential people in persuading consumers to take action. So, says Propel, which provides PR software. The company’s measures are based on the pitches sent through their systems.

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Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. Have you seen a survey or study on 2020 budgets worth a look?

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PRSay

NOVEMBER 1, 2021

Without physical storefronts to engage with consumers, the Colorado-based company has employed a creative integrated marketing plan to make its meaningful connections. It’s a means for consumers to touch and feel the brand. But how [consumers] come to the digital storefront is around creative-messaging strategy, positioning strategy.

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PRSay

JULY 10, 2023

As consumers look for companies that share their values, brands should decide proactively how and when to speak up. According to a 2021 Deloitte survey , quality and price remain two of the top-three purchasing criteria for consumers, cited 86% and 61% of the time, respectively. For communicators, there are urgent questions.

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Communications Conversations

APRIL 17, 2020

Steak-umm (@steak_umm) April 7, 2020. Especially given consumers are looking for brands to take leadership right now. Most recently, just yesterday, they interviewed their vice president of consumer insights to discuss the effects of COVID-19 on consumer behavior and food trends. Makes sense, right?

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PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

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Sword and the Script

SEPTEMBER 8, 2020

She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

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PRSay

SEPTEMBER 8, 2020

For consumers, distinguishing legitimate sources of news and information from illegitimate sources is more challenging than ever before. And certain political actors have begun to use the phrase “fake news” to describe any information that they find politically inconvenient. So the term has been watered down that way.

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5W PR

AUGUST 22, 2019

The overwhelming consensus is that consumers across many demographics are curious and open, but are craving education and consistency,” said Edgcomb. The cannabis market is similar to where clean beauty was five years ago – The hype has piqued interest, but consumers and media alike are eager for quality, effective offerings.

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PRSay

DECEMBER 22, 2021

In 2020, she dropped surprise records that would become two of her best albums, folklore and evermore. Even when an organization isn’t trying to rebuild itself after a crisis, switching up the way it does things can spark positive buzz from media and consumers. Will consumers remain loyal or take their business elsewhere?

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PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”.

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Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

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PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

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Ethical Voices

OCTOBER 16, 2023

I then became Executive Director of Marketing and Communications at the university in January 13th, 2020. Then you all know what happened in March 2020. As consumers of information need to understand that. I helped lead the COVID response for the university. Can we do it with numbers?”

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PRSay

AUGUST 25, 2020

There’s usually a ton of women in PR,” but “we need people of color and then, on top of that, we need people of color who are gay in leadership positions.”. Consumers are taking the initiative to learn and they no longer give brands a pass for anti-LGBTQ practices, he said.

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Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. The 2021 Customer Success Leadership Study found that 55% of SaaS companies put renewal ownership under the customer success teams.

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ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. Even consumer brands need to position themselves and their companies as leaders. billion, up from $13.5

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Stephen Waddington

NOVEMBER 1, 2021

He was commissioned by the Treasury in 2020 to investigate the impact of economic activity on the natural environment and propose interventions. It sought to tackle gender diversity by introducing mandatory reporting for businesses with more than 250 people in 2017, but then gave them a pass out for 2020 and 2021 because of COVID-19.

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PRSay

JULY 22, 2021

Until March 2020, working from home was, for most employers, an idea that raised many concerns — especially regarding cybersecurity, employee productivity and accessibility. A 2020 study from Growmotely, a company that matches organizations with remote workers, found that 97 percent of employees prefer not to return to the office full-time.

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PRSay

OCTOBER 1, 2020

The year 2020 has rightly been called an annus miserabilis , Latin for “a miserable year.”. Consumer Reports: “ Your Guide to Voting During the Pandemic ”. A profession has a responsibility to engage in public service — especially in times of crisis.

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Sword and the Script

MAY 18, 2021

30% said, “new technologies that are helping businesses and consumers.”. 29% said, “more research-based, thought leadership content covering topical issues.”. In a previous post , I briefly mentioned an analysis of 650,000 pitches , sent between March 2020 until March 2021, by the PR tech startup Propel.

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Communications Conversations

SEPTEMBER 10, 2021

12+ population are now weekly podcast listeners, a 17% increase over 2020. Question #1: Is part of your existing content strategy based on thought leadership? And I don’t just say that in a consultant-way (“Hey, have you thought about a time-consuming podcast that only I can help you produce?”). 62% of the U.S.

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Stern + Associates

NOVEMBER 2, 2023

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service. Levy Teaching Award.

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Communications Conversations

MAY 12, 2020

For starters, she was a VP before her 30th birthday–she has natural leadership abilities. Scaling to the professional side, at Cambria, we (and very quickly) created curated content that we could bring to both consumers and trade partners to offer them value and speak to them at a time when let’s face it, things are uncertain.

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Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. In March, Meltwater acquired Linkfluence, a French company for that uses artificial intelligence to mine social media for consumer insights, for $59 million. In addition, journalists want more research-based, thought leadership content,” according to Media Bylines by PR Newswire. PR tech mentions.

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Bianchi Biz Blog

OCTOBER 28, 2021

In comparing attendance from the show’s last two in-person events (2019 and 2020), attendance somewhat consistent, with 175,212 in 2019 and 171,268 in 2020, when COVID-19 was first hitting China. But early indication looks to be positive, especially for automotive and mobility companies. opens up as COVID19 vaccinations continue.

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Stephen Waddington

DECEMBER 11, 2019

It has contributed to research projects, and developed thought leadership content. Kerry has taken on the role of chair of the panel for 2020. It will be published at The Turing Institute, London on 16 January 2020. What’s the highlight of your work in 2019 and what are you looking to achieve in 2020?

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Contently - Strategy

JULY 12, 2021

For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing. Their content still aimed to be helpful, but most of it fell into categories like personal finance and general consumer resources.

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