PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

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Social Media Strategy YouTube Analytics 65

Stern + Associates

NOVEMBER 22, 2022

When Christakis wrote “Blueprint,” he found himself especially fascinated by histories of intentional and unintentional communities and the factors that played into their success or failure. Here’s How to Leverage It appeared first on Stern Strategy Group. The Hidden Power of Shared Meaning. The post Your People Are Connected.

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How To Groups Employee Study 62

PRSay

OCTOBER 5, 2020

Surveys from employee-engagement company Glint found that from March to April 2020, employee comments regarding burnout increased from 2.7 But by prioritizing communication, connection and community-building, leaders and employees can overcome those challenges to create a thriving remote-workplace culture. percent to 5.4

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How To Employee Survey Exercises 182

Prohibition

MARCH 9, 2020

LinkedIn is a platform that’s exclusively tailored for a more B2B community and is used by millions of users every day to connect with others, build relationships and share business news. For 2020, LinkedIn have introduced some really interesting updates that brands and businesses can utilise to better their social media strategy.

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Waxing UnLyrical

APRIL 9, 2020

Roben Farzad 🎙️ (@robenfarzad) April 8, 2020. While I didn’t intend for it to be an inadvertent lesson in “how to do a virtual event,” a Facebook Live Q&A I hosted a couple of weeks ago was, apparently, just that. Today, I’ll be talking to Janet Fouts on how to navigate grief.

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How To Facebook Energy Training 133

Onclusive

NOVEMBER 8, 2023

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

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Training Media Training Reputation Crisis Communications 195

Shift Communications

JULY 29, 2020

Have you widened the aperture on the communities you serve and the impact you have on your team and the world? Every plan for the remainder of 2020 and the ones being developed for 2021 needs to be re-examined, if not be completely thrown out.

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How To Retail Employee Community 78

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. You should rapidly up-skill and learn how to use the PESO planning model developed by Gini Dietrich and the AMEC Integrated Evaluations framework. Invest in building communities, customer databases and influencer networks.

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Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Here’s how to get covered on this blog or successfully pitch a guest post. * * * Need an extra pair of hands? Is that good?

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Newsfile

AUGUST 17, 2023

By Melissa Strle Education press release examples from around the world will help you learn how to spread your education news to an ever-increasing and competitive global education marketplace. Did you know that there are more than 25,000 universities in the world? million women and 6.6 Image by drobotdean on Freepik

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Education Examples Nonprofit Policies 98

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

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Pitching YouTube Community Company 150

Karen Freberg

OCTOBER 13, 2019

Our job is to evaluate the certifications and see what are the takeaways from participating and doing these, and how to 1) apply them into our own class projects, 2) tie the lessons learned into our own learning objectives for the class, and 3) evaluate the certification on its ties to the industry.

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Social Media Media Pinterest Education 72

Sword and the Script

OCTOBER 3, 2023

Meltwater gamifies customer community. Meltwater added a rewards program to its online customer community. Members will be able to earn status by actively contributing to the community and then receive branded gifts. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar.

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Analysis Tools Software SMB 144

PRSay

AUGUST 16, 2022

There are countless ways to give and motivate others to do so for the betterment of the communities where we live, work and play. During the client’s inaugural 5K in 2020, about 60 participants ran, walked, or biked, donating $1,500 to Second Harvest Food Bank. She is also actively involved in her community.

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Onclusive

AUGUST 9, 2021

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Crisis Communications. There were some serious PR blunders in 2020. If those PR boo-boos didn’t show us the importance of having a crisis communications plan in place, we’re not sure what will.

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Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

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Software Marketing Leadership B2B 165

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020.

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Media SEO Analytics Analysis 106

Prohibition

FEBRUARY 25, 2021

It turns out, Bruce Springsteen was pulled over in November 2020 and got charged with DWI, reckless driving and consuming alcohol in a closed area. Since removing the ad, Jeep has said, “message of community and unity is as relevant as ever, as is the message that drinking and driving can never be condoned”.

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Crisis Marketing How To Advertising 62

NewsWhip

SEPTEMBER 29, 2020

Today, we’re excited to introduce a partnership with Reddit that will enable our users to explore what’s happening across Reddit’s network of more than 130,000 active communities — and for the first time ever, provide them a way to search Reddit comments. Reddit’s communities are informed — often composed of experts and knowledgeable users.

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Reddit Viral Community Local 117

The Proactive Report

JUNE 18, 2021

How to make more sales, be more productive, cut costs and increase the ROI. You can create your own groups on social media and build a community of engaged followers. Share some ideas on how to keep the network alive, especially for small businesses. PR is a communication function. The top of the funnel is filled by PR.

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Reputation Us

SEPTEMBER 18, 2020

How Organizations Can Play Offense, Not Defense, When Preparing for the Next Crisis. Confession … our firm , which specializes in crisis response, didn’t see the crises of 2020 coming. Tides seemed to shift daily for credit unions struggling with the next wave of crises that hit their financial institution and communities.

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Crisis Real Estate Crisis Management Financial 78

NewsWhip

FEBRUARY 19, 2020

It seems that these efforts are covered in the media when things go horribly wrong or are counterproductive in the very communities they’re trying to reach. 2020 isn’t off to the best start either. Most engaged stories covering diversity trainings in 2020. Most engaged stories covering diversity trainings in 2019.

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Training Brand Branding Fashion 97

Stephen Waddington

FEBRUARY 21, 2022

Practitioners helped build audiences for research projects, spearheaded hackathons, led the NHS communication response, underpinned support for NHS workers, vaccine uptake, community engagement, and business support. Celebrities from minority ethnic backgrounds created powerful video messages. million grants paid.

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Publicity Case Study Local Public Affairs 131

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Often, a communication audit is recommended before starting any major yearly planning. The communication channels. Communication Sender Areas. Nobody plans to fail.

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PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. Keep calm and communicate on! There’s been a change. Some… shift in values.”. Morgan’s Queen Elizabeth was right.

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Communications Nonprofit Employee Film 158

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Look for our session titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

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Media Relations Media Print Software 149

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

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Television Instagram Consumer Newspapers 158

Deirdre Breakenridge

JANUARY 27, 2020

Our goal is to screen Pioneers in Skirts in schools, communities, and companies , and help them utilize the film to spark conversations about what inclusion really means, and how to support and actively promote gender parity in our culture today. Pioneers in Skirts Premiere in Los Angeles, CA. What’s Next? Ambition in Film Event.

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Film Marketing Nonprofit Education 252

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Content Marketing : Learn what content marketing is and how to do it. Team members are more confident.

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Training How To Course Software 72

Landis PR

OCTOBER 11, 2021

We produced an advisory with “Who,” “What,” “Where,” “When” and “Why,” with the cost of the Safety Summit (it was free), and we posted it to online calendars and also sent it to traditional regional (San Francisco Bay Area) and community media. Related articles: How to Create Special Events People Will Love Entrepreneur.com.

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Local Newspapers Sports Video 98

Deirdre Breakenridge

JANUARY 18, 2022

If I may divulge a personal matter – my boyfriend and I and going through growing pains; you know, the ones you have as you try to plan out how to intertwine your lives. We were protesting police brutality, many, many months before the tragic events of the summer of 2020, and unfortunately, many, many decades after the death of MLK.

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Blogging Ethics Social Media Privacy 239

Reputation Us

AUGUST 31, 2020

Today’s higher education and learning environment is offering students many unique opportunities, such as a traditional four-year university, a two-year community college, a gap year, or a full-time job with classes on the side. However, there are students who are taking a different approach.

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Education Reputation Employee System 78

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. Second, on the list – an executive team that doesn’t understand communications – is closely related.

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Survey Measurement System Education 137

Karen Freberg

AUGUST 9, 2020

How to phrase a key trend we are seeing right now happening in the industry, but doing so in a thoughtful, yet direct, manner. This is not only going to be an issue for 2020, but for the next few years I am afraid. Blinders are on to emerging communities in the field. This is the culture and mission of the #SMprofs community.

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Conference Education Groups Community 96

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. In 2020 people are going to start really rebalancing their digital lives to protect their wellbeing.

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Social Media Trends Media Instagram 62

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. In 2020 people are going to start really rebalancing their digital lives to protect their wellbeing.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020. Communities have been strengthened through the crisis. Communities have been strengthened through the crisis.

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Government Crisis Exercises Retail 132