Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement.

Social Media 62

Social Media Trends Media How To 62

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. Be Ready For Social Media Backlash. MEDIA & SOCIAL MEDIA TRAINING. The post 2019 Corporate Crises: Failure To Plan Is Planning to Fail appeared first on ReputationUs. This year may be worse. Turn Off The Fan.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

Prohibition

JULY 10, 2019

We’re halfway through 2019 and a handful of crises have already occurred. Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. 4) A total fashion disaster: Gucci’s blackface sweater.

Fashion 75

Fashion Telecommunications Crisis Training 75

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Implied in that comment are the following sub-questions: Where do these social media teams sit in the organization?

Resources 92

Resources Social Media Media Measurement 92

David PR Group

JANUARY 5, 2019

After a year that saw a slew of epic social media fails, like an Elon Musk tweet leading to a set of $20 million fines and numerous folks losing jobs over offensive posts, I can say with certainty that 2019 will offer a new batch of colorful online problems. Here are five key online reputation trends for 2019.

Reputation 63

Reputation Trends Social Media Travel 63

Communications Conversations

OCTOBER 23, 2018

It was from friend and Fallon employee, Greg Swan–a pic of his dog. For now, the question is: Will 3D imagery become a real thing for social media marketers? Last week, for the first time, I saw a 3D photo in my Facebook feed. It was a little jarring as the pic moved just a bit as I scrolled by it.

Social Media 68

Social Media Marketing Facebook Media 68

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Year of the employee. 2022 is going to be known as the year of the employee. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Communications Conversations

JULY 26, 2018

What I’ve seen is this: Brands purchasing and increasing number of social media tools. This includes everything from management tools like Spredfast and Sprinklr to analytics tools to employee social advocacy tools. Most organizations don’t need social media management software (alluded to above).

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Public relations teams and their agencies typically want to advise a CEO directly, and we routinely urge leaders to build a public profile through social media and high-level content. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 1: Focus on Employees … First. Reputation Action 5: Monitor and Analyze Online Reviews and Social Media Posts.

Reputation 60

Reputation Nonprofit Policies Financial 60

Solo PR Pro

JUNE 20, 2019

Freshbooks, the #1 accounting software in the cloud designed exclusively for service-based small business owners and independent professionals, recently released their “ Self-Employment in America 2019” report. You can review the entire Self Employment in America 2019 report here. Have you taken the leap yet?

Report 76

Report Software Corporate Study 76

PRSay

SEPTEMBER 7, 2021

As online platforms mature, the power a social media influencer wields to drive consumer purchasing rises dramatically. Beauty giant Estee Lauder spent 75 percent of its digital marketing budget in 2019 working with influencers. As a blogger, author and podcaster, I often get asked why I don’t monetize my social media platforms.

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

PRSay

JUNE 15, 2021

If you’re tempted to post a rainbow flag photo on your company’s social media feeds and call it a day, don’t. LGBTQ people are voters, employees, family members and consumers. Do you have employee resource groups or other affinity organizations for diverse staff? How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). Don’t forget to research your competitors and other organizations that have been in a similar position before. . Determine your campaign objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Respondents identified the top comms challenges as 1) cutting through the noise (35%); 2) too many priorities (31%); and 3) lack of employee experience (25%). Owned media is the top area of emphasis.

Survey 129

Survey Communications Measurement Internal 129

PRSay

OCTOBER 16, 2020

Share that information through your social media sites and make sure everyone who works for your organization knows where they can go to get their ballot, to drop off their ballot and to register to vote.”. which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

PRSay

JULY 22, 2022

In December 2019, her husband unexpectedly died of a heart attack. “I Until then, she had been sharing the details of her life on social media, but she chose to grieve privately. Employees often feel guilty for taking breaks, but respites throughout the work day are the easiest way to practice self-care on the job, she said.

Retail 103

Retail Strategy LinkedIn Employee 103

Sword and the Script

SEPTEMBER 1, 2020

In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year.

Internal 147

Internal International Tools Software 147

Stephen Waddington

DECEMBER 30, 2019

First, the ease with which disinformation can be created and spread via social media has huge implications for public engagement and discourse in society. Second, structural issues in the mainstream media as it continues to transform to digital should be a concern for all practitioners. She always improves my work.

Government 103

Government Education Print Ethics 103

NewsWhip

FEBRUARY 19, 2020

To recap, in 2019, both Gucci and Prada were in hot water for designs that evoked blackface. Engagements to major racially-charged crises in 2019. The first six months of 2019 saw Gucci, Katy Perry, and Prada brush with blackface in their designs, and just in time for Black History Month, Adidas served up an all-white shoe.

Training 97

Training Brand Branding Fashion 97

PRSay

AUGUST 6, 2019

On the professional sports front, the National Hockey League also skated their way into an incubator of Gen Zers in early 2019. Once a week, they have a dedicated group of college-age Gen Zers visit their firm and share the latest trends and insights with agency employees.

Television 155

Television Instagram Consumer Newspapers 155

Onclusive

JANUARY 20, 2020

This blog was originally published on AdAge.com on December 18, 2019. In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Those contributors are: Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. 2019 JOTW Communications Survey.

Survey 118

Survey Communications Ethics Measurement 118

PRSay

OCTOBER 14, 2019

RockDove Solutions is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. When the threat is driven at lightning speed by social media, there is no time to read through long, complex materials. You cannot have enough social media tools, resources and training.

Crisis 79

Crisis Crisis Management Training Mobile 79

Stern + Associates

OCTOBER 10, 2023

According to award-winning author Johann Hari , the causes range from our devices, email and social media to even the air we breathe. One of the solutions for regaining attention at work is for employees to feel connected to the meaning in their work. Attention is deeply connected to meaning.

How To 62

How To Film Interviews Employee 62

PRSay

OCTOBER 22, 2019

Shaw, corporate vice president of communications at Microsoft, during the lunchtime keynote session Monday at the 2019 PRSA International Conference in San Diego. Digital and social media have created an experience that’s like “pumping static into a room. This begins with your employees, as well as with shared experiences.

Conference 112

Conference Communications Storytelling Social Media 112

5W PR

FEBRUARY 17, 2021

The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. Because social media is so popular, that is the ideal place to look. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

PR in High Definition

FEBRUARY 25, 2022

And yet, at the start of the year, we heard about the company’s rebrand to Meta with a renewed focus away from social media and toward what is known as the metaverse (check out our previous post on the metaverse to find out more). It’s important that these decisions are made with the representation of all employees in the organisation.

Reputation 62

Reputation Exercises Employee Facebook 62

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. With 24-hour news and instantaneous social media, it’s hard to remain neutral. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. With 24-hour news and instantaneous social media, it’s hard to remain neutral. Work environments are societal microcosms.

Reputation 78

Reputation Crisis Management Employee Government 78

Deirdre Breakenridge

DECEMBER 18, 2018

These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust. After she graduates in May 2019, she hopes to utilize her knowledge and experience to excel in the industry.

Infographics 177

Infographics Internal International Journalism 177

Stephen Waddington

JULY 15, 2020

Falling salaries The average wages for all respondents, and for those working full time, are marginally lower than they were in 2019 – down £908 on the previous year at £52,136. However, the median income for respondents working full time is markedly higher at £45,000, compared to £30,000 in 2019.

Survey 159

Survey Policies Crisis Community 159

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities.

Groups 68

Groups Brand Branding Facebook 68

Sword and the Script

NOVEMBER 23, 2019

It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. Most marketers used paid media to fuel owned media. Of that segment of respondents, 72% use paid social media channels; 66% use sponsorships; 61% use pay-per-click advertising.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Mindful Marketing

OCTOBER 10, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Most of us have used social media to learn how to do something, from making bread to remodeling a bathroom. We often turn to such media for new skills, but what if these sites could educate each other?

Facebook 79

Facebook Social Media Government Employee 79

Critical Mention

APRIL 9, 2020

The 2019 novel coronavirus has directly impacted public relations and communication strategies for agencies, schools, healthcare organizations, government entities and businesses of all sizes. For example, Critical Mention is in the heart of New York City and our employees are working remotely due to the risk that COVID-19 poses.

Healthcare 89

Healthcare Radio Sports Video 89