Reputation Us

JANUARY 7, 2019

*Article published on January 4, 2019 in the Credit Union Times. 2019 will be another pivotal year for credit unions to emerge as credible, trusted financial institutions. Reputation Action 1: Focus on Employees … First. The challenge is to be measurably relevant. Yelp, Glassdoor) and social platforms (e.g.,

Reputation 60

Reputation Nonprofit Policies Financial 60

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. Many of these have been in place for years – just 13% of respondents said their organization created a formal DE&I program in response to the social unrest in 2020. Blog: What is PR?

Survey 120

Survey Communications Ethics Measurement 120

PRSay

JUNE 15, 2021

And after the murders of Black and Latinx trans women like Tiara Banks and Chyna Carillo, the murders of George Floyd and so many others across the country, this year’s celebration of Pride will be defined by the experience of the past 50-plus years and the past year in equal measure. How do LGBTQ employees feel about you and your workplace?

Employee 201

Employee Community Leadership Enterprise 201

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. But, for now, let’s meet this Social Media Rock Star and learn more about what he’s up to at Toro. First, tell us more about your role at Toro as Social and Digital Media Leader.

Social Media 60

Social Media Media B2B Content Marketing 60

Stephen Waddington

DECEMBER 30, 2019

PR is a social science. There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media.

Government 103

Government Education Print Ethics 103

5W PR

FEBRUARY 17, 2021

The “born” trendspotters are social marketers. They’re used to analyzing social media data and talking to customers. Consider the early adopters of TikTok in 2019 when most critics were highly skeptical. Because social media is so popular, that is the ideal place to look. What topics are they absorbed with?

Consumer 97

Consumer Trends Viral Survey 97

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. It’s higher in large companies (5), defined as 1000+ employees, and lower in small companies (3), defined as 1-99 employees. 2019 Webinar Benchmarks Report by On24. 2) Blogging benchmarks.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

MAY 4, 2021

Meltwater acquires social media influencer platform. In a video review of the product, (embedded nearby) the Influencer Marketing Hub called Klear a “ hybrid social listening and analytics tool.” Muck Rack announced new dashboards that centralized reporting for PR measurement. Give our services a try.

Tools 100

Tools Survey Pitching Analytics 100

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. Some of this variety stems from the organizational chart.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. Social media tools offer AI to write social media posts. million in November of 2021.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4 Learn more: press release , blog post.

Industry 86

Industry Media Technology Employee 86

MaccaPR

JULY 24, 2019

The video, and accompanying survey of 6,400 women about how they perceive beauty in themselves, received national media coverage from Fortune to Time magazine and sparked a conversation about what beauty means. When done well, CSR campaigns like Dove’s can result in earned media, goodwill and even a measurable increase in sales.

Corporate 116

Corporate Retail Policies Employee 116

Stephen Waddington

APRIL 3, 2019

It’s a statistic buried within the CIPR State of the Profession report for 2019. In junior roles media relations (58%) and social media relations (45%) make up the top three most commonly undertaken tasks after writing. In senior roles media relations and campaigns are equal second (48%).

Writing 84

Writing Survey Government Media Relations 84

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

AUGUST 29, 2020

The study says media relations has been supplanted by other functions as the top services provided by public relations. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR

Media Relations 99

Media Relations Report Industry SEO 99

PRSay

FEBRUARY 5, 2019

22 entry deadline for the 2019 Silver Anvil Awards (and the Feb. We could set up multiple ways to communicate using a hashtag through our strong social media network, digital communications and website. Employees are here for animals and the people who love them. In anticipation of the Feb.

Case Study 98

Case Study Study Guidelines Internal 98

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. How Long Should a Blog Post be in 2019? 2) Earned media still reigns as THE most credible. What is PR?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

JUNE 30, 2020

The 2019 edition of the survey had similar findings with 38% of respondents saying they report to the CEO while 35% reported through marketing (click image for higher resolution). The survey solicited respondents from 300 executives in UK-based businesses with 1,000+ employees. Where PR Should Report? Understand the comms role.

Report 118

Report Publicity Survey B2B 118

Sword and the Script

NOVEMBER 5, 2019

Well, if you use Talkwalker for social listening, this is a way to evaluate social data against customer data, for example. It compares email data with social media data for Coca-Cola. “It’s SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 63

Internal International Data Media 63

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Unsurprisingly this blew up on social media gaining over 14,000 likes and multiple responses highlighting disappointment in the brand and saying how it defeats the point of holding a competition for NHS workers.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

And some have been brought to our attention from the public calling brands out on social media for their mishaps. Unsurprisingly this blew up on social media gaining over 14,000 likes and multiple responses highlighting disappointment in the brand and saying how it defeats the point of holding a competition for NHS workers.

Crisis 62

Crisis Government Social Media Reputation 62

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. For example, an employee leaks damaging information about your company. ? A major crisis. Claims of sexual harassment by an employee might trigger this response plan. A legal action taken against your business by an employee, client or customer.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily.

Pitching 63

Pitching Analytics Enterprise System 63

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 192

Writing Communications Marketing B2B 192

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Maxim Behar

APRIL 11, 2024

You have to work, earn money, pay taxes, your taxes, offer fair wages to employees. We have social media now, with over 4 billion media owners worldwide, something unprecedented. Every individual is a publisher, an editor, contributing content to this vast media landscape. That's the only true measure of success.

Television 59

Television System Interviews Travel 59

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! In the meantime, I thought I’d ask some of the best and brightest in social media marketing in the Twin Cities what they think lies ahead. Here’s what they had to say: Eric Ellis, Global Social Media Lead, Honeywell.

Social Media 89

Social Media Trends Media Instagram 89

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Publishers because we own media. And in fact, the characteristic of a publisher is to own media. The first difference is that social media is interactive. To follow them on social media, read their stuff.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. Cision would sell iContact to J2 Global in 2019.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Happy employees are the ultimate growth driver. in 2019, reaching a record $4.5 Source: B2B Sales Cycles ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

AUGUST 9, 2022

3) lack of employee experience (25%). The results mirror the shifts that have happened in the communications landscape over the past two years,” wrote Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Lack of employee experience”. 25% lack of employee experience.

Communications 149

Communications Survey Employee Measurement 149

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Businesses can enhance employee well-being and productivity by fostering environments encourage focused work and limiting the reliance on constant digital multitasking. 2019, April 15).

eBook 52

eBook Groups Biotechnology Resources 52

Communications Conversations

AUGUST 5, 2019

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I’ve noticed a few more prominent CEOs taking a more active stance in social recently. Employees, prospective employees, vendors, customers. It impacts employee retention. Internal surveys.

LinkedIn 92

LinkedIn Employee Leadership Internal 92

Communications Conversations

SEPTEMBER 5, 2019

The only reason I can see to even pursue such a strategy is to drum up mainstream media coverage–and man, does that ever work (the media loves a good Twitter war–still in 2019!). But, if we break down the campaign a bit more, we can see that it was also a huge win across the social media board.

Social Media 60

Social Media Digg Media Twitter 60