ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. Here are the top trends — based on client conversations, journalist insight and industry expertise — that’ll give teams the edge, along with a warning for cybersec communicators.

Trends 156

Trends Healthcare Government Leadership 156

PR in High Definition

DECEMBER 17, 2018

And we’re sure that 2019 will be no different; in fact, here’s how we think it’ll shape up. Consumers will start to realise the value of real, physical interactions rather than social feeds that provide fat rather than protein to their social diets. The post Seven Trends for 2019 appeared first on Firefly Communications.

Trends 48

Trends Privacy Ethics Government 48

Business Wire

NOVEMBER 14, 2018

In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 263

Technology Trends Consumer Industry 263

Critical Mention

APRIL 17, 2019

To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. Transparency. Closed groups. LinkedIn images. B2B platforms. SCHEDULE A DEMO.

Social Media 61

Social Media Trends Media Instagram 61

Waxing UnLyrical

MAY 17, 2019

With the dawn of a new year and along with it, innumerable opportunities for improvement, the digital customer experience is bound to be a witness to a few significant trends. For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019.

Trends 70

Trends Ethics Survey Data 70

Agility PR Solutions

JANUARY 17, 2019

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. The post Consumer video streaming preferences—what’s working in 2019 appeared first on Agility PR Solutions.

Video 66

Video Consumer Survey Trends 66

Agility PR Solutions

JANUARY 21, 2019

The post The Male Power Shopper—are men emerging as the target consumers of 2019? But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. appeared first on Agility PR Solutions.

Consumer 102

Consumer Retail Trends Publicity 102

Onclusive

JANUARY 14, 2020

This has contributed to a growing trend where people around the world are taking trips to connect with their family history. Download this case study to learn how Airbnb and 23andMe used Onclusive to help them: Develop, own and use the “Heritage Travel” theme as a joint platform to drive consumer engagement.

Case Study 284

Case Study Travel Study Consumer 284

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 61

Report Trends Education Data 61

PR 20/20

OCTOBER 23, 2018

That’s a far cry from the marketers of the past, who pushed promotional messaging at consumers with a wish and a prayer that someone would convert. To quantify the trends among this group, each year, Content Marketing Institute and MarketingProfs gather up their extensive survey findings for a B2B content marketing report.

Content Marketing 81

Content Marketing B2B Trends Marketing 81

Communications Conversations

AUGUST 27, 2019

People now spend only 11 minutes a day consuming newspaper media, and 9 minutes a day consuming magazine media. Meanwhile, they spend 6 hours and 35 minutes a day consuming digital media. But, is it still as relevant today in 2019 as it was in 2009? Sensing a trend here? Now, Am I saying AP Style is dead?

Handbook 131

Handbook Guidelines Print LinkedIn 131

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Brand 74

Brand Branding Instagram Fashion 74

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? If your client does business online to any degree and does not recognize the value of having a prepared response, make 2019 the year you convince them. Voice Search / AI. Content Marketing.

Trends 45

Trends Google Crisis Management Data 45

Agility PR Solutions

FEBRUARY 4, 2019

The post Despite consumer demands, CEOs want to talk sales—not social issues—in 2019 appeared first on Agility PR Solutions. According to a new survey conducted by the USC Annenberg Center for Public Relations, in conjunction with Chief Executive magazine, […].

Consumer 60

Consumer Survey Corporate Publicity 60

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

NewsWhip

DECEMBER 31, 2019

Netflix has been very busy in 2019, releasing on average more than one new show or movie every, single, day , on the platform. Netflix US (@netflix) December 30, 2019. The account is tapped into photography trends, street style and whatever is trending on the platform. OREO Cookie (@Oreo) December 24, 2019.

Brand 78

Brand Branding Film Instagram 78

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. There are some interesting innovative media models seeking to reverse the trend. It’s an inevitable trend that is set to continue in agency land wherever maximising shareholder value is a primary goal. It’s where I’m placing bets over the next 12 months.

Publicity 120

Publicity Analysis Measurement Tools 120

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. consumers are loyal for life appeared first on Agility PR Solutions. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 77

Consumer Brand Branding Survey 77

Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. Survey data from Mediakix shows that in 2019, 80% of marketers found influencer marketing effective and nearly two-thirds increased their overall budgets. The post 2020 Social Media Trends appeared first on Konnect Agency.

Social Media 87

Social Media Trends Media Instagram 87

PR 20/20

DECEMBER 4, 2018

Every year we read tons of articles about the up and coming trends in social media and marketing. Every year we’re reminded that if we don’t start adopting these trends now, we’re going to fall behind in the new year. The “trends” that worked so well, they’re sticking around for another year at least. Inspiration: Sprint.

Social Media 66

Social Media Trends Pinterest Instagram 66

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. But smaller businesses aren’t immune and have been targeted too.

Analysis 195

Analysis Media Financial Reputation 195

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. There’s also the matter of media literacy among news consumers.

Policies 310

Policies Study Leadership Consumer 310

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020. Supply path optimization or “SPO” might be the buzziest ad tech acronym of 2019.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Highly engaged Facebook posts on climate change from brands in 2019. As a brand, faced with an economic downturn and an increase of sustainability-minded consumers, they needed to answer the call. .

Chemicals 148

Chemicals Retail Facebook Local 148

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Tribe Builder Media

APRIL 9, 2019

Here is a list of the most popular content marketing , statistics, and thought leadership resources you’ll need to boost your content marketing strategies in 2019. 18 Popular Content Marketing, Statistic, and Thought Leadership Resources for Proven Results in 2019. ? Content Marketing Research and Statistic Resources.

Resources 65

Resources Content Marketing Marketing Leadership 65

5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 66

Brand Branding Consumer Industry 66

Agility PR Solutions

JANUARY 17, 2019

Today’s consumers are realizing that both online and in-store shopping offer key advantages and drawbacks, and they want to shop wherever and whenever they want with the benefits of both the digital and physical experience.

Report 66

Report Strategy Retail Consumer 66

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. You could be trending without ending, and for the wrong reasons. Guest Post by Amos Onwukwe.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86