5W PR

FEBRUARY 17, 2021

For today’s marketers, it’s figuring out what the next big consumer trend will be. The reasons for being able to anticipate the next big trend are obvious. Determining if something will be a passing fad or a trend can be difficult so deciding whether to pursue or invest in it can feel like a gamble.

Consumer 97

Consumer Trends Viral Survey 97

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach?

Consumer 120

Consumer Video Customer Service Twitter 120

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2018

The PR team must continue to perform at a high level and generate measurable outcomes for the fourth quarter. For some sectors, like consumer technology, Christmas actually starts in July, when media holiday gift guides are planned and retailers are finalizing plans for the giving season. Nail down your holiday plans.

Retail 136

Retail Creativity Leadership Agency 136

Reputation Us

JANUARY 3, 2020

Rather than simply steering clear of companies doing wrong by avoiding “sin stocks,” investors and consumers are actively seeking out companies that are proactive in “doing right”— seeking both a positive impact on society and favorable investment results. Gaining profit and peace-of-mind is a pretty strong combo. Survey says….

Reputation 60

Reputation Corporate Survey Employee 60

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. However, the company did raise $140 million in cash, minus expenses, according to Seeking Alpha. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. I also help support employee engagement efforts.”.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

NOVEMBER 5, 2019

The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. One was TrendKite, which was acquired by Cision in January 2019.

Internal 63

Internal International Data Media 63

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018? And what should brands have their eyes on as we head into 2019? Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. 16% on marketing analytics. While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget. It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 65

Marketing Survey Study B2B 65

Beyond PR

MARCH 27, 2018

Because of these trends, MediaKix estimates that total influencer marketing spend will grow to $5 billion-$10 billion by 2020, with the Instagram market alone set to hit $2 billion by 2019. These companies have access to direct consumer insights that strengthen their brand voices thanks to their strong ambassador programs.

Fashion 73

Fashion Instagram Enterprise Brand 73

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Try to identify any trends in the comments. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Maxim Behar

JULY 26, 2021

Can that be considered as a global trend - an attempt to drive away tourists, or we should not attach so much importance to 20 euros more? You have caught a good trend - the future of health tourism. The reason for that is that such hotels provide a sustainable product constantly and consumers return for it.

Tourism 52

Tourism Hotels Brand Branding 52

Remote PR Jobs

SEPTEMBER 25, 2023

As consumers continue to look to social proof and opinion, influencer marketing has evolved. Brands are using influencers and other engagement tools to connect with consumers on a more personal level. As mentioned above, influencer marketing is key to being relatable to younger consumers, as is the emerging world of podcasts.

Media 100

Media Print Radio Consumer 100

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after.

Crisis 71

Crisis Government Social Media Reputation 71

Prohibition

MAY 15, 2020

Many fast food restaurants including Greggs, KFC and McDonalds have launched products suitable for vegan consumers to their menus and have been praised for doing so. This statement was of course heavily criticised on social media and by the press with the hashtag #BoycottWetherspoons trending on Twitter for a while after.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. 2019, April 15). This considers attention in the context of the general level of alertness or arousal. It’s about the readiness of the brain to engage with stimuli or tasks. 2 Firth, J.,

eBook 52

eBook Groups Biotechnology Resources 52

Sword and the Script

MARCH 5, 2019

A survey by Talkwalker, which polled 823 marketing and communications professionals around the world produced an interesting take on current trends in influencer marketing. Posting product pictures to Instagram might work in a consumer world, but that doesn’t work well in B2B. 1) What departments are managing influencer marketing?

Survey 60

Survey Trends Marketing B2B 60

Stephen Waddington

MARCH 15, 2021

Further reading: Nurturing tomorrow’s leaders , Camier Communications, Isobel Camier How to build a PR measurement dashboard - Andrew Smith, director, Escherman Piotr Boiwka- Which data visualisation tool is the most worth to learn? Claudia Vaccarone - What are the top three indicators for measuring awareness?

Google 119

Google Data Government Social Media 119

NewsWhip

NOVEMBER 13, 2020

We launched the Cultural Impact Lab at the Martin Agency in March, 2019. Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact.

Agency 78

Agency Creativity Instagram Trends 78

Shift Communications

JANUARY 2, 2019

Where will Public Relations take us in 2019? Objectives must be specific and measurable. Research informs the plan and should include a look at competitors, the state of the market, the consumer/business needs and much more. Measure and Improve. Answer: wherever we want. Make the goal actionable. Research & Insights.

Analysis 95

Analysis Infographics Internal International 95

Sword and the Script

JANUARY 1, 2019

Here are the posts readers read the most in 2018 – as measured by readers clicks. 3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. The findings put some data around the trends in the PR community and the report is embedded nearby. The 7 Most Read Posts in 2018.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research. Key Findings.

Financial 83

Financial Industry Report Insurance 83

Contently - Strategy

JUNE 11, 2020

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Sword and the Script

OCTOBER 16, 2018

It has to work within itself but also needs to be tied into other initiatives from a setup and measurement perspective. I get that it can be a nightmare and very time consuming but it’s worse to encounter technology limitations once started because of the lack of attention. BY: Let’s be clear, each platform has its pros and cons.

Marketing 56

Marketing Real Estate Analytics Interviews 56

Contently - Strategy

SEPTEMBER 15, 2021

In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments. We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. 5 Trends Shaping the Healthcare Industry .

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

FEBRUARY 3, 2021

Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. According to John Mueller , Google’s Senior Webmaster Trends Analyst, the update had a key focus on the relevance of an overall website’s content. These are: Improving a client website’s rankings.

Digital PR 170

Digital PR Industry Strategy Film 170

Konnect Agency

JANUARY 17, 2020

Below is a breakdown of the top social media trends based on recent research and happenings in the space. Survey data from Mediakix shows that in 2019, 80% of marketers found influencer marketing effective and nearly two-thirds increased their overall budgets. Continued growth of influencer marketing. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. There are some interesting innovative media models seeking to reverse the trend. To make the shift from tactical activities, practitioners need to align and measure everything they do with the objectives of the organisation that they serve.

Publicity 120

Publicity Analysis Measurement Tools 120