Contently - Strategy

MAY 8, 2019

Some sellers know their companies have a library of content but don’t put in the effort to find and study it. As Contently’s co-founder and CTO, I’m always thinking about new ways software can help people. One of 2019’s biggest marketing trends is the idea that companies need to be “customer-centric.”

Content Marketing 92

Content Marketing Marketing Case Study Education 92

Onclusive

DECEMBER 6, 2019

The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Browse this curated list and then book tickets to kick off your best year of marketing and PR yet! Content Marketing World.

Conference 329

Conference Marketing Case Study Measurement 329

Sword and the Script

DECEMBER 21, 2021

Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Eventually, and thankfully, DEI will be expected and not a marketing point. The first is the tight market for talent.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 147

B2B Study Consumer Report 147

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. You’ll extend your reach to highly engaged audiences . Podcasts have built-in audiences of active listeners.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Flack's Revenge

SEPTEMBER 1, 2021

This slight may seem trivial compared to real life and death situations, but PR is my livelihood, and puts bread on the table for my family and 275K other people in the industry across the US, according to the BLS (2019 numbers; expected to grow by 7% annually through 2029, more on average than other professions).

Writing 177

Writing Pitching Report Industry 177

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Third-party validation is still more credible than all the content marketing and brand journalism in the world. Use content marketing with media relations in mind.

Media Relations 173

Media Relations Media Pitching Survey 173

Communications Conversations

JUNE 18, 2020

Let’s look at four big shifts that have been happening in 2020 so far, and how I would argue most social media marketers have reacted: Shift #1: Customers don’t want ‘storytelling’–they want exceptional customer service. Might not be the sexiest trend of 2020, but it has teeth. The stats back it up.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Communications Conversations

JULY 19, 2018

And, unlike many others who have these opinions on trends in the social media world, he’s actually done the work. Since we’re talking trends, what are the key trends you’re talking to your teams at Toro about in 2018? And what should brands have their eyes on as we head into 2019? Seems informed.

Social Media 60

Social Media Media B2B Content Marketing 60

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010.

Video 58

Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

Today’s video landscape is rapidly changing, and since the onset of the pandemic, some trends that have been years in the making have only accelerated. Streaming quickly became the preferred way to enjoy content. TikTok only started getting popular less than three years ago (2019), compared to Instagram’s launch in 2010.

Video 52

Video Instagram YouTube Creativity 52

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 74) “I am a content editor, which means I write for and edit content from our subject matter experts.”. Some of this variety stems from the organizational chart.

Employee 148

Employee Print Writing Survey 148

Sword and the Script

OCTOBER 22, 2019

16% on marketing analytics. While the Gartner survey above provides marketing budgets as a percentage of revenue – this study provides a benchmark as a percentage of the overall budget. It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 65

Marketing Survey Study B2B 65

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There are several platforms out there to simplify and manage B2C influencer marketing, such as Paladin, Heepsy, HypeAuditor, and InBeat. But B2B influencer marketing works completely differently. “I The good news?

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR 20/20

OCTOBER 16, 2018

You'd know exactly what to expect, and you'd be able to completely prepare yourself and your team for whatever's next in the world of content marketing. From artificial intelligence to changes to the traditional marketing funnel and everything in between, the marketing world is evolving. Seats are limited.

Content Marketing 46

Content Marketing Marketing How To Strategy 46

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> The in-housing trend appears to have slowed; just 30% of respondents say they’ve observed more work going in-house compared with 47% in 2019.

Survey 119

Survey Measurement Public Affairs Storytelling 119

Sword and the Script

JANUARY 1, 2019

3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. The findings put some data around the trends in the PR community and the report is embedded nearby. 5) Did Outbrain Try to Pitch Content Marketing at Cannes? The point is advertising is not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Contently - Strategy

JUNE 11, 2020

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

So it’s never been easier to search and find health content online. Yet that same content can be incorrect, promotional, contradictory, or overly complex. In the midst of a global pandemic, that trend is only going to increase as people look to learn about the latest symptoms, diagnoses, and treatments.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Contently - Strategy

DECEMBER 5, 2019

It’s a wide umbrella, spanning everything from consumer banking, investment banking, credit cards, fintech, insurance, and more. Companies in this space have a unique opportunity to build meaningful relationships with consumers. million for their content marketing budgets in 2019, per Contently research.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

NOVEMBER 18, 2015

Online video marketing stats abound! Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Statistics like these are pervasive and underscore an undeniable truth: Videos continue to be part of the regular mix in marketing strategies. To autoplay or NOT to autoplay.

Video 40

Video YouTube Web Case Study 40

Contently - Strategy

APRIL 24, 2019

This is an excerpt from The Content Marketer’s Playbook: Grow Your Content Program. Brands are creating more content than ever before. According to CMI’s 2019 benchmark report , a majority of both B2B and B2C marketers increased content creation budgets from 2018.

Content Marketing 88

Content Marketing Infographics Insurance Insurance 88

Sword and the Script

DECEMBER 11, 2018

There’s something in here for every discipline of marketing – be it strategy, PR, content marketing, SEO, digital, social media, customer marketing, and so much more. A good number of predictions struck me as highly probable in 2019. 5) Alignment of marketing and customer success. “A

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Marketing predictions. Efficient marketing execution and measurement. Too often marketers become enamored with the latest trends and tools. It may not sound sexy, but a marketing leader must focus on the actions that get the job done. Marketing be nimble. This trend will impact all publishers.

Marketing 168

Marketing Employee Content Marketing Training 168