Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition!

Trends 108

Trends Marketing Mobile YouTube 108

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

Company 59

Company Report Government Local 59

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. They are paving a path for the entire industry to elevate itself through data and technology.

Industry 253

Industry Communications Measurement Technology 253

Sword and the Script

APRIL 23, 2019

The annual survey polled 210 CEOs, 1,583 PR professionals and 378 students with an eclectic mix of questions to develop the 2019 Global Communications Report. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience.

Technology 130

Technology Study Communications Survey 130

Stephen Waddington

NOVEMBER 21, 2018

Purpose is something you’ll be hearing a lot more of in 2019. In his organisation’s anniversary letter to business leaders he called companies to account on their societal impact. Society is demanding that companies, both public and private, serve a social purpose. It’s a power form of advocacy.

Publicity 120

Publicity Analysis Measurement Tools 120

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. As a result, customer loyalty and retention has been top-of-mind for many companies. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus.

Media 273

Media Privacy Data Analytics 273

5W PR

OCTOBER 3, 2018

Storytelling is everything in the contemporary branding world, and many businesses are beginning to look to evolving technologies to stay ahead of the game. Of course you have: the game took the world by storm in 2016, and opened the eyes of marketers everywhere to the potential of this technology. Virtual Reality (VR).

Technology 88

Technology Storytelling Consumer Brand 88

Sword and the Script

DECEMBER 3, 2019

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. 1) The most interesting PR tech announcements from 2019. The company is “moving away from document-based sentiment to sentence based sentiment. And here we go…. Detailed briefing here.

Data 88

Data Enterprise Survey Instagram 88

NewsWhip

DECEMBER 31, 2019

Netflix has been very busy in 2019, releasing on average more than one new show or movie every, single, day , on the platform. Netflix US (@netflix) December 30, 2019. As far as Twitter goes, food companies still reign supreme. OREO Cookie (@Oreo) December 24, 2019. thread) pic.twitter.com/fSHb39DbIT. In this. ?????

Brand 78

Brand Branding Film Instagram 78

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

Bianchi Biz Blog

OCTOBER 19, 2023

And that includes the vehicle technology and advanced mobility segment of the annual show. In fact, longtime auto journalist and analyst John McElroy calls CES the world’s best auto technology show. And the 2024 version of the event, scheduled for Jan. 9-12, 2023 (Jan.

Automotive 87

Automotive Mobile Software Technology 87

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. In 2016, Avast expanded it’s antivirus marketshare when it acquired competitor AVG Technologies.

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Now, as someone who does PR for a range of ad tech companies, I still think about it. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . Is Connected TV (CTV) ATV? Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Waxing UnLyrical

MAY 17, 2019

For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019. The prior year was where artificial intelligence witnessed a sudden spike in popularity with even small businesses integrating the technology within their workspace.

Trends 70

Trends Ethics Survey Data 70

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The issues drove headlines more broadly, across business and top-tier technology media. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 61

Report Trends Education Data 61

Onclusive

DECEMBER 19, 2019

This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. We target our consumers with historically unimaginable precision.

Marketing 195

Marketing Advertising Advertising System 195

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. technology, wearables, and on-demand content are all on the rise. Photo by Thom on Unsplash. Digital Media Usage. Remote Work.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

APRIL 3, 2019

But 2019 has so far been a rough year for the world’s most valuable brand. In consumer technology, it’s the norm for sales to slow and profits to erode over time. It’s the lifeblood of all tech companies, and Apple has mastered it as well as any. Until recently, that is.

Wireless 156

Wireless Privacy Engineering Reputation 156

PRSay

OCTOBER 17, 2019

Born between 2010 and 2025 to millennial and Gen Z parents, the Alpha Generation’s first members are beginning to emerge as consumers as they enter middle school. As technology advances and “smart” devices become commonplace in our homes and offices, Alphas will also leave the longest trail of data ever collected about a generation.

Groups 138

Groups Mobile Real Estate Skype 138

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 158

Television Instagram Consumer Newspapers 158

Reputation Us

APRIL 4, 2019

PORTLAND, OR, April 3, 2019 — ReputationUs (RepUs) and DHM Research today released results from a first-time study on the importance of reputation—good or bad—when buying a product or service, investing in a company and being employed by an organization. Columbia Sportswear, Tillamook Creamery and Umpqua Bank also ranked favorably.

Reputation 60

Reputation Study Consumer Banking 60

Wadds Inc.

FEBRUARY 15, 2023

It’s a manual for the digital age, a guide to how companies and communicators can chart a path through the dangers of fake news, social media “outrage” and the declining trust that can undermine brands. When is a crisis a major threat, and when is it just a Twitter storm?

Crisis 98

Crisis Communications Crisis Management Analysis 98

Waxing UnLyrical

MAY 13, 2019

Small businesses on the other hand, are like the local government, they’re closer to consumers. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. The following brands either failed to listen to customers or changing consumer behavior. Align Technology.

Small Business 86

Small Business Community Pharmaceuticals Social Media 86

Sword and the Script

OCTOBER 5, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. The contact database – and the information it contains – is “human-verified” according to an announcement the company emailed. The company has done a couple of things historically that allow it to stand out in the market.

Software 156

Software Tools Print Technology 156

Sword and the Script

JULY 18, 2023

Marketing technology spend remains high. Six in 10 (60%) of businesses say they are increasing spending on marketing technology, services and personnel this year. “By the time a salesperson is in front of a customer they’ve done at least seven online research inquiries with around 90% already having a company in mind.

B2B 78

B2B Marketing Survey Study 78