Flack's Revenge

JUNE 25, 2019

Tim Attia , CEO of Slice Labs , a cloud-native platform for innovative insurance providers, said that that large carriers have experience and can help a smaller company like Slice to scale. Consumers trust the industry only slightly more than cable TV providers. The industry wants to innovate but suffers from a legacy culture.

Insurance 149

Insurance Insurance Meeting Technology 149

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Case Study 367

Case Study Study Media Relations Media 367

Critical Mention

JANUARY 9, 2019

Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Where these influencers offer the most value is by collaborating with your company and distributing your content.

Trends 108

Trends Marketing Mobile YouTube 108

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. In reality the privacy regulations are well-intended and will protect consumers.

Privacy 434

Privacy Case Study Policies Advertising 434

5W PR

JANUARY 10, 2020

For many, 2019 was a year of change, growth, and looking forward to what’s still to come. As consumers adapt and adjust to the changing times around them so do their priorities, interests, and the brands they engage with and purchase from. As specific consumer trends evolve, so does brand messaging. Emotional Experiences.

Consumer 78

Consumer Trends Sports Technology 78

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

Tribe Builder Media

OCTOBER 10, 2019

Ranked #5 best entrepreneurial company in America, Tribe Builder Media is now the consumer public relations agency gold award winner in the Consumer World Awards! We’re proud to announce that last week, the Consumer World Awards honored Tribe Builder Media with their Gold Award, naming us the 2019 Consumer PR Agency of the Year!

Agency 40

Agency Consumer Media Software 40

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. 5000 is an annual list of the fastest-growing private companies. Companies on the 2023 Inc. 5000 are ranked according to percentage revenue growth from 2019 to 2022. Digiday and Inc. 5000 2023 list.

Communications 156

Communications Enterprise Sports Technology 156

Ronn Torossian

JULY 13, 2020

As brands re-enter the post-pandemic world, many still struggle with how they can gain a competitive advantage over their competition with all the reported changes in consumer behavior. Global Technology company NTT Ltd. The post The Competitive Advantage appeared first on.

Study 195

Study Technology Consumer Report 195

5W PR

JANUARY 8, 2019

The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. In 2019, beauty brands will win by: Creating online meets offline brand experiences. In 2019, the widest nets won’t necessarily retain the most fish.

Brand 74

Brand Branding Instagram Fashion 74

NewsWhip

JULY 7, 2021

Crocs, the comfortable shoes that divide opinion across the globe, have experienced something of a resurgence this year, announcing in their first-quarter earnings that the company had made $98 million , compared to $11 million the year before. . The post How designer brands are targeting new consumers appeared first on Newswhip.

Consumer 78

Consumer Brand Branding Fashion 78

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

NewsWhip

NOVEMBER 13, 2019

But what does it mean for a brand to be authentic in 2019? How can a company earn the right to speak out on certain issues or instill them as core values heading into 2020? Brands today are under scrutiny from their consumers more than ever before. They know that each decision was thought about with the values in mind. .

Brand 74

Brand Branding Pinterest Conference 74

Reputation Us

APRIL 15, 2024

consumers are choosing less expensive options, delaying purchases, and focusing on saving rather than spending, according to McKinsey reports. As a result, customer loyalty and retention has been top-of-mind for many companies. Both impact your company’s reputation and support your long-term success.

Reputation 78

Reputation Financial Consumer Survey 78

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Onclusive

MARCH 11, 2020

In early 2019, Livongo began preparing to go public. At the time, the company was already a leader in consumer digital health, with clients including 20% of Fortune 500 companies, major health plans, and the two largest pharmacy benefit managers as both clients and partners.

Media Relations 195

Media Relations Case Study Media Study 195

Sword and the Script

DECEMBER 3, 2019

1) The most interesting PR tech announcements from 2019. Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. And here we go…. Detailed briefing here.

Data 87

Data Enterprise Survey Instagram 87

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Brand 88

Reputation Us

OCTOBER 6, 2019

Consumers trust banks/credit unions, private companies and health care providers most to handle personal information; Organizations face adverse consequences if a cyber incident is mishandled. The study, conducted in September 2019, surveyed 562 adults in Oregon. 64% – Credit Card Company. PORTLAND, Ore.,

Reputation 60

Reputation Study Corporate Consumer 60

Onclusive

JANUARY 24, 2023

You could argue that it’s unimportant if companies are moving in the right direction. As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are.

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

You could argue that it’s unimportant if companies are moving in the right direction. As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are.

Analysis 195

Analysis Media Financial Reputation 195

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach?

Consumer 120

Consumer Video Customer Service Twitter 120

Inbound PR

JULY 3, 2019

Mary Meeker's 2019 Internet Trends report is out. Context-rich data can help businesses provide consumers with increasingly personalized products & services that can often be obtained at lower prices & delivered more efficiently. It's pretty detailed and there's so much to learn.

Report 61

Report Trends Education Data 61

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. . Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 273

Media Privacy Data Analytics 273

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 61

Social Media Trends Media Instagram 61

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. Highly engaged Facebook posts on climate change from brands in 2019. Her company acquires the plastic scraps left over from local factories. Enter IKEA. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. That’s why we’ve curated the top trends for 2019 that we believe aren’t going anywhere. Top Marketing Trends for 2019, Curated. New year, same marketing program?

Trends 57

Trends Marketing Software Video 57

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Now, as someone who does PR for a range of ad tech companies, I still think about it. If our goal is to create a collaborative environment whereby brands, agencies, publishers, and data partners can ultimately reach consumers with positive ad experiences, why have we made it so complicated? . Is Connected TV (CTV) ATV? Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Waxing UnLyrical

MAY 17, 2019

For those curious enough to know more about the same, the following will aid you in enlightening yourself about the Top Digital Customer Experience Trends for 2019. 2019 will bring recognition to the unexplored abilities of Augmented Reality for being a convenient marketing and digital experience enhancement tool.

Trends 70

Trends Ethics Survey Data 70

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. So which comes first?

Industry 253

Industry Communications Measurement Technology 253

Onclusive

FEBRUARY 10, 2020

The Jumpshot closure will be problematic for many marketing and PR tech vendors, which purchased consumer browsing data from Jumpshot and used the data as panels to create “attribution” models for marketing and communications campaigns. Last week, it was announced that the Avast subsidiary, Jumpshot, had ceased operations. ” .

Media 221

Media Privacy Data Analytics 221

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. At the same time, browser companies like Apple, Mozilla and Google have taken aim at cookie-based tracking. The power of CTV and OTT advertising was also covered as consumer adoption has grown. Adtech companies can make use of this trend.

Privacy 156

Privacy Advertising Advertising Data 156

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? You probably already have Google or Talkwalker alerts set for your clients’ company names. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018.

Trends 45

Trends Google Crisis Management Data 45

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

2019 was a landmark year for those who work in cybersecurity PR, and not in a good way. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order. Today, every company is a technology company.

Trends 156

Trends Healthcare Government Leadership 156

PRSay

NOVEMBER 19, 2020

Whenever I went to my editor with a new story idea, she would ask, “How is this company changing the world?”. In the normal economy, companies like Apple, Google, Amazon and Uber have altered the way we live. Just like social enterprises, these companies were founded by visionaries with a desire to change the world.

Communications 170

Communications Survey Enterprise Radio 170