Shift Communications

JANUARY 4, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. Reputation Is Brand. The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away.

Video 83

Video Trends Media Reputation 83

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The analysis is consistent with a CIPR report published in 2018 called Humans Still Needed. Today’s report cements that thinking,” said Valin.

Publicity 126

Publicity Ethics Government Policies 126

PRSay

DECEMBER 19, 2018

In evaluating the topics that mattered most to PRSA members in 2018, here’s what caught our eye: Public apologies. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. piece about Crock-Pot. Self-improvement.

Trends 111

Trends Crisis Corporate Leadership 111

Stephen Waddington

JUNE 2, 2018

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. . #8 It plans to hire 10,000 moderators in 2018.

Report 92

Report Trends Retail Marketing 92

Waxing UnLyrical

JUNE 14, 2018

As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. However, if you know a reputable person in your company that can vouch for your hard work, it will make a significant difference in your career. Stay Up to Date with Technology. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Wadds Inc.

NOVEMBER 12, 2023

It peaked with its most relevance in 2018," he said. Trust is fundamental to relationship management and reputation. Dejan Verčič developed this theme, focusing on the changing competencies required for public relations practitioners because of technological advancements. Big data and algorithms.

Communications 105

Communications Big Data Leadership Data 105

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically. In 2018, the […]. PR is an important unit in every business.

Trends 119

Trends Web Reputation Technology 119

The Resolution Blog

JANUARY 8, 2018

The content you should be creating 2018 plans are underway and creatives are about to be brought to life. When I left comms agency work for PR technology I felt I had to unlearn many of the techniques I’d built up over 13 years. Greater reach but also a potential reputation issue. What do you guys think? The results?

Tools 136

Tools Publicity SEO Measurement 136

PRSay

JANUARY 29, 2018

We have formed strategic, client-agency partnerships that drive performance and build reputations. Yet as we look at 2018 — and the years to come — there is much that remains to be done. Great counseling firms were founded and legendary corporate communications departments were born. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

PR in High Definition

FEBRUARY 12, 2019

Firefly Communications Group is poised for an excellent 2019, following a series of client wins which helped increased its revenue by 18% in the last quarter of 2018. The London, Paris and Munich offices all secured a number of client wins last quarter with a range of technology-based companies. Client wins across all offices.

Groups 59

Groups Communications Retail Travel 59

Wadds Inc.

JUNE 19, 2023

It has the potential to impact the relationships and reputation that gives your organisation and its customers the licence or permission to operate It will disrupt how you work within the next five years. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology.

Publicity 105

Publicity Policies Training Engineering 105

Cision

JANUARY 2, 2018

It’s 2018: Do you know where your marketing campaigns are focused? Facebook has gained a reputation for being a marketing shortcut of sorts; its ads have an average click-through rate of.9 This type of approach is reminiscent of marketing days gone by, but it isn’t representative of what works best in 2018.

Facebook 0

Facebook Marketing Journalism Creativity 0

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Deirdre Breakenridge

NOVEMBER 16, 2017

Our goal is to prepare students, educators and professionals with the tips, best practices and tools they need to thrive in 2018. Stephen is a veteran of PR and has earned a reputation as a public relations modernizer through the different roles he has held over the last twenty years. What are the most important steps in 2018?

Communications 191

Communications Community Blogging Twitter 191

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Here’s a look at those who came out on top, and others who took a reputation beating last year. After “Today” show star Matt Lauer was abruptly fired following allegations of sexual misconduct, it seemed that NBC would take a terrible blow to its reputation. Here’s hoping for smoother road in 2018. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Stephen Waddington

SEPTEMBER 5, 2018

A growing third party technology market has developed alongside social media platforms and internet publishers to address the opportunity to turn content and conversation into competitive intelligence, trends analysis and brand insight. But organisations aren’t yet using social intelligence as a strategic tool.

Web 68

Web Social Media Tools Enterprise 68

ImPRessions - Crenshaw Communications

DECEMBER 28, 2018

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? In 2018, past misdeeds caught up with Facebook.

Banking 257

Banking Facebook Reputation Crisis 257

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

NOVEMBER 11, 2020

The framework was published in 2018 and was developed as part of a two-year project led by Professor Anne Gregory and Dr Johanna Fawkes at the University of Huddersfield. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

Sword and the Script

AUGUST 14, 2018

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. For example, citing the Edelman Trust Barometer, Digiday reported , “trust in traditional media has increased from 48 percent last year to 61 percent in 2018.”. 6) Technology that will change reporting. What stood out for you?

Survey 102

Survey Report Media B2B 102

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. His accomplishment has helped cement a reputation as an authority in a poorly understood sector. There are some PR tactics that can help. 6 PR tactics to differentiate your brand. Write the book on it.

Brand 196

Brand Branding Reddit B2B 196

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. As the story goes, he had hair care client Toni Co. The rest is history.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Shift Communications

JANUARY 29, 2018

Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Let’s look at a category reputed to be hit the hardest, publishers of news. Vice President, Marketing Technology. Major corporations in the Fortune 500. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Critical Mention

SEPTEMBER 9, 2018

PRSA’s 2018 International Conference, taking place next month in Austin, TX is an event PR pros look forward to every year. The conference’s theme, communications convergence, is especially appropriate this year as technology continues to advance. We are excited about attending ourselves! SCHEDULE A DEMO.

Conference 66

Conference Crisis Management Survey Big Data 66

Critical Mention

MARCH 15, 2019

In fact, in 2018, Statista stated that 54 percent of all consumers now browse social media on a mobile device at least once a day. By monitoring your brand’s reputation through social media, you can keep your eye on competitors and industry news. If you do not use sites like Bit.ly Use Quick Response (QR) codes. Until next time!

Mobile 109

Mobile Social Media Marketing Media 109

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. Vuelio is an all-in-one PR software tool based in the UK and acquired ResponseSource in 2018 for £5.5 PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

PR in High Definition

DECEMBER 17, 2018

New technologies, tighter budgets and politics are all major drivers of change and the changing media landscape is just another hurdle that marcomms professionals have to deal with. Facebook’s reputation was on the line and they suffered some serious damage. However, there was some light at the end of the tunnel, for us at least.

YouTube 48

YouTube Ethics Crisis Industry 48

NewsWhip

JULY 21, 2020

In fact, the percentage hasn’t hovered around this level since mid-to-late June 2018 or a few similar times in fall 2018. He was a pioneer in the fields of recommender systems and reputation systems. This mainstream percentage has trended a little lower (~10.5%–12.5%) The story is similar on Twitter. James Park.

System 78

System Facebook Twitter Software 78

Stephen Waddington

JULY 11, 2018

I was honoured to address the CIPR's 2018 graduation ceremony in London tonight. AI has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation.

Analysis 60

Analysis Ethics Technology Crisis Management 60

PRSay

OCTOBER 25, 2021

She explained that some students might face huge barriers to come to class by balancing work or other life demands, or faulty technology. For example, in April 2018, a Philadelphia Starbucks drew national outrage after two Black men waiting for an acquaintance were arrested.

Exercises 172

Exercises Education Case Study Nonprofit 172

Stephen Waddington

JUNE 21, 2018

The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. There’s a harsh irony that news publishers are reliant on many of these same technology companies to distribute their content via apps, search and social media. Technology is a possible solution.

Social Media 73

Social Media Print Study Advertising 73

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 117

Case Study Software Data Web 117

PR in High Definition

FEBRUARY 18, 2019

The story was hard to miss at the end of 2018. Whether it was or wasn’t, only he knows, but it undoubtedly was an impressive use – or, should I say, manipulation – of online tools to build a reputation for his band. Companies that prioritise activities towards voice technology now have the chance to get ahead.

Engineering 67

Engineering Reputation Social Media SEO 67

Stephen Waddington

SEPTEMBER 13, 2019

Second, when original ideas are debated it can appear critical of the organisation and potentially to its reputation. Technology and better transport links mean that public relations is growing in the regions. Less than one percent of the CIPR’s budget in 2018 was spent directly supporting groups and their volunteers.

Transportation 60

Transportation Groups Training Twitter 60

5W PR

JULY 8, 2018

As concerns about “fake news” continue to grow, many companies have struggled to maintain their reputation after allowing fake news. PR agents will need to make sure that the things they post about their clients are as credible as possible, with quotes and statistics from reputable sources to help back them up.

SEO 60

SEO Trends Strategy How To 60

PR in High Definition

MAY 31, 2019

42% of marketers have ‘developing for the voice interface’ on the roadmap for 2018, according to tech publishing company Purch. Voice search is already advanced, but there is work to be done on establishing trust – and the multiple devices and new technology bring different challenges. Exciting yet terrifying, right?

SEO 81

SEO Google Engineering Web 81