Sword and the Script

APRIL 23, 2019

But a new survey out of the Center for Public Relations at USC Annenberg shows that isn’t happening among some PR pros and corporate communicators. Three question areas in particular – about goals, issues and technology – stood out to me. 3) PR Technology is about Customer Experience. 1) A Difference in Communications Goals.

Technology 126

Technology Study Communications Survey 126

Stephen Waddington

JULY 8, 2021

Corporations, and to some extent charities, have stepped in to fill the gap left by the government since the 1970s as the state has retrenched. It is the symptom of the increased dominance of corporate power. It’s a bold assertion that is hard to argue in many industry sectors such as aviation, media, oil and gas, and technology.

Publicity 167

Publicity Government Corporate Analysis 167

Stern + Associates

JUNE 14, 2018

Stern Strategy Group was recognized for its work with Carpenter Technology Corporation, the Institute of Management Accountants (IMA®) and Affinity Federal Credit Union at the 2018 PRSA NJ Pyramid Awards, an annual event celebrating New Jersey’s best public.

Groups 48

Groups Technology Corporate Strategy 48

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 14, 2018

The difference between a person that climbs the corporate ladder and one that remains stagnant is the choice to plan for in the New Year. As you review your career options in 2018 to apply for a new job, here are a few helpful tips to help you get started. Stay Up to Date with Technology. Work Smarter, Not Harder.

Print 71

Print Resources Technology Interviews 71

Deirdre Breakenridge

APRIL 15, 2019

Digital media has given us an alternative to the bias of media monopolies, not the least of which is corporate and political influence. billion pieces of content published globally during the calendar year of 2018. We compiled this data and published as the 2018 Global Media Report. We all want more choice.

Media 268

Media Data Google Report 268

Onclusive

FEBRUARY 1, 2019

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. We have already witnessed a steady increase in the marketing teams’ budgets for technology, automation and measurement over the past fifteen years. So which comes first? This is just the beginning.

Industry 253

Industry Communications Measurement Technology 253

Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

Stephen Waddington

JUNE 29, 2021

Sophie Smith Agencies can claim a proportion of research and development investment costs against their Corporation Tax. Up to 230% of the cost of a company’s R&D can be offset against Corporation Tax providing that it is commercially relevant. It is an incentive aimed at promoting innovation. More on that to come.

Agency 171

Agency Enterprise Software Financial 171

Critical Mention

OCTOBER 3, 2018

Summer has come and gone, but we had a heck of a ride with 2018’s blockbusters! It puts your PR strategy ahead of the curve by showing corporate social responsibility while also generating positive publicity. The post PR Lessons to Learn from 2018’s Summer Blockbusters appeared first on Critical Mention - Media Monitoring.

Film 69

Film Airlines Corporate Strategy 69

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. In honor of International Womens Day, all the guests were prominent women in the PR and technology fields including Serena Ehrlich , Aly Saxe , and Ai Addyson-Zhang. measurePR April 2018. measurePR May 2018. So now you get not one, not two, but THREE chat recaps below.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Onclusive

JANUARY 25, 2019

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Hashtag: #PRWeekAwards.

Conference 256

Conference Content Marketing Marketing Internal 256

Wadds Inc.

JUNE 19, 2023

management paper for corporate communicators and public relations practitioners highlights the impact of AI and what you should be doing about it. has produced a management paper for corporate communicators and public relations practitioners called The Impact of AI on Public Relations. A new Wadds Inc. It covers the following topics.

Publicity 105

Publicity Policies Training Engineering 105

Communications Conversations

DECEMBER 13, 2017

Chances are, you might be thinking about a podcast for your social media program in 2018. Think through who will be your resource to help produce and edit the show, troubleshoot technology and keep you on strategy. Sure, you’ll want to consider your corporate social channels as prime sharing platforms for your podcast.

Corporate 103

Corporate Banking Resources Radio 103

Onclusive

SEPTEMBER 23, 2019

Each year, more than $30 billion is invested in corporate communications, publicity and public relations. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts. Beneficial experience: data services, SaaS, or marketing technology. Actively maintain our CRM data.

Software 150

Software Analytics Data Technology 150

Sword and the Script

SEPTEMBER 1, 2020

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147

Internal International Tools Software 147

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 74

Sports Communications Viral Fashion 74

PRSay

FEBRUARY 27, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 72

Sports Communications Viral Fashion 72

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 223

Ethics Automotive Technology Conference 223

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Consider technology tools. Today, we’ll suggest some ways to do just that.

Internal 147

Internal International Employee Mobile 147

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.

Survey 114

Survey Ethics Leadership Financial 114

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Blog: Corporate Communications is Taking More PR Work In-House, finds Survey; Media Relations Gets Even Harder.

Survey 118

Survey Communications Ethics Measurement 118

ImPRessions - Crenshaw Communications

JUNE 12, 2018

But his reputation was mixed; despite his innovative practice of transparency, Lee, like Herb Schmertz 60 years later, was hailed as an innovator but also criticized for working with the “robber baron” corporations of the time. But don’t imagine that he was simply a corporate shill for big oil. Some things never change.

Corporate 178

Corporate Mobile Energy Public Affairs 178

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. The global average cost of a data breach was $4.35

Report 78

Report Company Publicity Banking 78

Shift Communications

JANUARY 29, 2018

Major corporations in the Fortune 500. Our timeframe of data was from December 1, 2017 to January 27, 2018. The Facebook algorithm change was announced on January 11, 2018. Major Corporations. Corporations: 0.05%. Corporations: 5 out of every 10,000 followers engages with content. News publishers.

Facebook 110

Facebook Corporate Social Media Data 110

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Today, companies are compelled by their consumers to do more for society’s common good.

Marketing 164

Marketing Ethics Local Technology 164

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. Vuelio itself acquired ResponseSource – a ProfNet or HARO style tool – in 2018 for £5.5 Now with the variants, it’s like déjà vu. Content picks.

Software 88

Software Print Tools SEO 88

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 148

Company Tools Technology Software 148

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 155

Television Instagram Consumer Newspapers 155

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 7, 2021

At the ripe old age of 3 or 4, her experience with technology up until that point was all based on touch interfaces like a phone or “pad” in her words. Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. was established in 2018” and focuses on an aspect within AI called “reasoning.”

Software 85

Software Publicity Technology Data 85

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Symphony Technology Group (STG) said it had closed on acquisitions of Kantar Reputation Intelligence, PRgloo and Onclusive. PE Firm Buys 3 PR Tech Vendors.

Reputation 85

Reputation Technology Tools Data 85

Flack's Revenge

JANUARY 10, 2019

‘We want these platforms to be healthy’: Why top marketers won’t quit Facebook after 2018 scandals ( Digiday). Where Facebook Went Wrong In 2018, And Why Advertisers Are Still On Board (For Now) ( Ad Exchanger). 10 Social Media Strategies for Corporate Communication in 2019 ( Maximize Social Business).

How To 159

How To Facebook Social Media Advertising 159

Sword and the Script

NOVEMBER 9, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Intrado was formerly known as West Corporation. West acquired GlobeNewswire and other PR tech assets from NASDAQ in 2018 for $335 million. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 92

Software Banking Technology Data 92