Mindful Marketing

JUNE 19, 2022

Students’ desires to text, check social media, and surf the web while in class have led many faculty members to begrudgingly prohibit technology in the classroom, but even with such policies in place, they still sometimes need to confront students who, like Ryan, feel they simply can't comply with the rules.

Comparison 65

Comparison Technology Google Engineering 65

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Technical expertise is particularly relevant to the B2B technology space. You can be an ethical and persuasive PR pro or marketer without selling your soul.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Continued consolidation of media outlets. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. Pay attention to ethics. While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. The Biggest Changes for Marketers in a New Era of Global.

Marketing 164

Marketing Ethics Local Technology 164

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? meaning diversity, advocacy, technology and ethics. We have the highest satisfaction scores among members for our support of the Code of Ethics and that’s where we need to stay.

Interviews 79

Interviews Ethics Conference Leadership 79

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year.

Survey 176

Survey Marketing B2B Study 176

Stephen Waddington

NOVEMBER 21, 2018

There's no formal methodology and they’re not so much predictions as a series of stories that I’ve recorded on my blog during 2018. Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. . #3 billion to the UK economy according to the PRCA Census 2018.

Publicity 120

Publicity Analysis Measurement Tools 120

Mindful Marketing

JULY 26, 2019

So, the question: Is it ethical for organizations to employ virtual influencers? For me, the biggest ethical concern surrounding virtual influencers is the potential for deception. As consumers, it’s critical that we recognize when someone is sharing an objective, unbiased recommendation versus one with some corporate connection.

Ethics 71

Ethics Consumer Reputation Corporate 71

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 15) Ethics in PR revisited. While most PR pros ARE ethical, it’s something we should all take into consideration.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It includes a commitment to R&D and initiatives to address skills gaps. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128