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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

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The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

The first half of 2018 has seen some remarkable corporate PR maneuvers. The boldest PR moves of 2018 — so far. WeWork: virtue signaling or corporate activism? Instead, the agile response expressed corporate values without much risk. Some of the moves are arguable, but all were bold, even risky.

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Audit Reform Bill is limp response to corporate failure, climate, and social concerns

Stephen Waddington

There’s nothing in legislation proposed by the Government to address robust corporate reporting failures or tackle climate, and social concerns. It is a much needed but very limited response to recent corporate failures. BHS was placed into administration in 2016 with a pension deficit of £571 million, and 11,000 jobs lost as result.

Corporate 106
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Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018

Onclusive

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. AirPR: How do you see PR & content marketing evolving in 2018?

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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for these and other changes to become part of the PR and communications process during 2018 and beyond. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167
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How CEOs are boosting ethics engagement to fuel corporate culture and brand trust

Agility PR Solutions

The new, jointly released Ethics in Marketing & Communicationsstudy examined all 135 companies on the 2018 World’s Most Ethical Companies list as […]. The post How CEOs are boosting ethics engagement to fuel corporate culture and brand trust appeared first on Agility PR Solutions.

Ethics 145
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Three lessons corporate bloggers can takeaway from Orbit’s recent blogger research

Communications Conversations

I now pay attention to this survey if for no other reason than there just aren’t that many surveys of bloggers like this around anymore in 2018 (which, actually, is hard to believe). Anyway, the survey polls bloggers, but I believe some of the lessons learned also pertain to people like us who manage corporate blogs.

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