Bianchi Biz Blog

FEBRUARY 1, 2024

In essence, Tokyo and Japan provide a unique blend of financial strength, technological leadership, cultural richness, consumer appeal, efficient infrastructure, and government support—making both Tokyo and Japan premier destinations for businesses navigating the dynamic landscape of the Asia-Pacific region.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

JANUARY 29, 2018

Great counseling firms were founded and legendary corporate communications departments were born. Yet as we look at 2018 — and the years to come — there is much that remains to be done. We have formed strategic, client-agency partnerships that drive performance and build reputations. We have come far together.

Survey 134

Survey Ethics Leadership Financial 134

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. It has held this title since 2018 in the World Happiness Report. For the original blog, please visit here. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Onclusive

DECEMBER 17, 2018

San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Andy Cunningham , Board of Directors at AirPR and former Head of Corporate Communication at Apple.

Analytics 150

Analytics Data Big Data Technology 150

PRSay

FEBRUARY 21, 2018

From Chloe Kim’s spectacular, gold medal performance in half-pipe snowboarding to Nathan Chen’s unprecedented five quads in figure skating, the 2018 Winter Olympics in Pyeongchang has offered exciting escapist entertainment and world-class competition for all.

Sports 94

Sports Communications Viral Fashion 94

PRSay

OCTOBER 24, 2018

Mitsubishi’s history of scandals suggested an unethical corporate culture. He then spoke about quickly overcoming Mitsubishi’s problems and restoring its profitability through billions of dollars in savings that would result from sharing technology within the alliance. Takashi Inoue is chairman and CEO of Inoue Public Relations Inc.

Ethics 264

Ethics Automotive Technology Conference 264

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. There are some PR tactics that can help.

Brand 196

Brand Branding Reddit B2B 196

Cision

SEPTEMBER 28, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The good news is we can start to borrow the same tracking technology that is used in paid media to help in that effort.

Media 230

Media Measurement Advertising Advertising 230

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years. Brands can’t simply pander to us.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

SEPTEMBER 25, 2018

This is down slightly, but macro trends across the economy suggest corporate revenues are up. Interestingly, the top three “skills” marketing leaders look for in new hires are: a) creativity – 25%; b) natural leadership ability – 21%; and. c) marketing technology ( martech ) platform experience – 18%. of company revenues.

Survey 87

Survey Marketing Exercises Study 87

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. But technology isn’t the whole story. Source: Edelman , 2018).

Marketing 52

Marketing Storytelling Technology Community 52

Sword and the Script

JANUARY 31, 2023

” As a side note, Marlin also owns a majority stake in Talkwalker which it acquired in 2018. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Stephen Waddington

DECEMBER 30, 2019

This covered the glass ceiling, pay gap, lack of mentorship opportunities and stereotyped expectations of leadership style, where leadership is usually seen as a masculine trait. Offices are predominantly structured around masculine way of working and doing things and around masculine behavioural and leadership patterns.

Government 103

Government Education Print Ethics 103

Stephen Waddington

SEPTEMBER 13, 2019

Both candidates have focused on three broad themes: leadership in practice, training/education and CIPR membership. Technology and better transport links mean that public relations is growing in the regions. Less than one percent of the CIPR’s budget in 2018 was spent directly supporting groups and their volunteers.

Transportation 60

Transportation Groups Training Twitter 60

Sword and the Script

DECEMBER 30, 2017

Our new owners immediately began to eliminate redundancies, as they say in corporate M&A. Whatever reservations or prejudices corporations seem to have about blogs and blogging, that is melting. 5) Finding Leads: 6 Takes from the 2018 Chief Marketer B2B Lead Gen Report. What would you like to see in 2018?

Blogging 72

Blogging B2B Content Marketing Trade Shows 72

Sword and the Script

MAY 1, 2018

There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. B2B Customers Want Thought Leadership. I’ve seen it a million times and in organizations of all sizes – startups, midmarket and the global corporations.

B2B 62

B2B Marketing Survey Study 62

Sword and the Script

AUGUST 22, 2017

There are a few technology companies finding that out the hard way these days. Indeed, it’s a debate right now in many more circles than just technology. I am currently Group Vice President, Social Engagement and Digital Content at Ruder Finn and I am a member of NYU Stern Executive MBA class of 2018.

Internal 70

Internal International Interviews Trends 70

Bianchi Biz Blog

FEBRUARY 22, 2021

Trends in advanced safety systems and more efficient equipment technology. In 2018, with the support of my publisher and corporate leadership, I enrolled in a 12-week professional truck driving course at Waukesha County Technical College in Waukesha, Wisconsin. What story or stories are you most proud of?

Groups 55

Groups Meeting Transportation Media 55

PR 20/20

OCTOBER 10, 2019

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable. Career paths will evolve.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

FEBRUARY 6, 2018

This sort of thing happens every day and on a massive scale and we can see it in the 2018 Edelman Trust Barometer , which says this year will be a “battle for truth.”. Technical expertise is particularly relevant to the B2B technology space. Communication builds trust and it’s a function of leadership.

Content Marketing 68

Content Marketing Marketing Journalism Financial 68

Beyond PR

SEPTEMBER 29, 2017

This has resulted in it receiving a backseat to paid media in most corporate budgets. This creates a ripe opportunity for communicators who manage earned media programs to secure better budgets in 2018. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 57

Media Advertising Advertising Measurement 57

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Return of increased PR budgets.”

Writing 192

Writing Communications Marketing B2B 192

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2018

The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. Still, companies are dragging their feet in this aspect of corporate communications. Consider technology tools. Today, we’ll suggest some ways to do just that.

Internal 147

Internal International Employee Mobile 147

Sword and the Script

JANUARY 11, 2022

I don’t get too excited about private equity money in PR technology. Underneath it all, the leadership team has to balance the blending of cultures. And now on to the monthly PR Tech Sum rounding news and links from the world of PR technology. * * *. Have an interesting announcement from a PR technology vendor?

Reputation 85

Reputation Technology Tools Data 85

Deirdre Breakenridge

JUNE 27, 2018

Unlike before, corporate action isn’t just lobbying for laws and regulations that increase their profits. They are offering moral leadership where regional and national governments are failing to do what their consumers want and need. For many companies today, being global describes far more than the geographies in which they operate.

Marketing 164

Marketing Ethics Local Technology 164

Critical Mention

AUGUST 26, 2018

We recently had the opportunity to speak to the 2018 PRSA National Chairman, Anthony W. Q: What are your initiatives for PRSA for 2018-2019? Together with our board of directors and staff leadership, I’m guided by our three-year strategic plan. meaning diversity, advocacy, technology and ethics.

Interviews 79

Interviews Ethics Conference Leadership 79

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.” Separately, U.S.-based

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. Mr. Croll left iSentia in 2018, amid some controversy , but perhaps wiser for the experience. Second, the platform is built on modern technology.

Tools 158

Tools Media Software Analysis 158

Sword and the Script

DECEMBER 24, 2019

Blogs, including independent and corporate blogs, can be credible. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown. 77% say they have “more” or “much more” responsibility for technology. 77% say they have “more” or “much more” responsibility for technology.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

DECEMBER 30, 2016

Like some technological teddy. 3: #AskGaryVee: One Entrepreneur’s Take on Leadership. He a straight-laced but decent scientist who’s lost his zeal to corporate life. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. I wasn’t getting quite enough done.

Writing 84

Writing Google Meeting Airlines 84

Stephen Waddington

DECEMBER 5, 2018

Trust in the media The 2018 Edelman Trust Barometer (opens as a PDF) puts the trust between the public and media at 41% worldwide. The leadership and vision provided by early public relations professionals was squandered. 10Yetis scrutinised more than 60 newspapers during April and May 2018, reviewing 7,000 articles.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. The ingestion of data sources and the evaluation of new technologies, especially around AI will spin everyone’s heads.

Social Media 91

Social Media Marketing Media Creativity 91

Stephen Waddington

DECEMBER 15, 2021

Artificial intelligence - The UK Government’s National AI strategy outlines a plan to invest in the AI ecosystem, to support the transition to an AI-enabled economy, and to ensure the governance of technologies. It includes a commitment to R&D and initiatives to address skills gaps. The network effect and friction are strong.

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. Susan Kostal | Stet. The robots are already here.

Marketing 168

Marketing Employee Content Marketing Training 168

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. We’re incredibly grateful to work with publisher partners, influencers, bloggers, and craftspeople who have come up on Instagram and YouTube, have built audiences around their love of science and technology, a curiosity about physics, and a love of physical spaces.

Report 225

Report Media Advertising Advertising 225