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Trends That Will Shape PR in 2018

ImPRessions - Crenshaw Communications

What can PR professionals expect in 2018? Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban. Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions.

Trends 185
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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. As a vertical, technology companies invest 9.7% e) Championing a customer-centric corporate culture. of revenue in marketing.

Survey 104
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The 10 Best PR & Content Marketing Conferences to Attend in 2019

Onclusive

Staying on top of the latest trends, technologies and strategies is paramount. Attendees can learn how new technologies and innovative processes are fundamentally changing what our work will look like in the next two to five years. Date: March 21, 2018. PRWeek Awards. Location: New York City, New York. Hashtag: #PRWeekAwards.

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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Though I do my best to keep tabs on news from PR technology providers for these roundups, I occasionally I miss one. million in a Series C venture funding round in May 2018, according to Crunchbase. SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” Or thereabouts.

Internal 147
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Paid Media Woes Create Ripe Opportunity for Earned Media

Cision

This has resulted in it receiving a backseat to paid media in most corporate budgets. The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. The good news is we can start to borrow the same tracking technology that is used in paid media to help in that effort.

Media 230
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Succession Season Premiere: What Was All That Media Monitoring Talk About?

Critical Mention

Eric Lebowitz joined Critical Mention in 2018 as its Director of Marketing. A native New Yorker, he originally began his career in journalism and later moved to marketing, discovering a passion for branding and analytics. Until next time! Critical Mention. Eric Lebowitz.

Media 162
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2022 Solo PR Pro Premium Member Accomplishments

Solo PR Pro

Laura Frnka-Davis' agency LFD Communications had its best year financially since starting the business in 2018. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards. Congratulations to all!

Print 58