ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Siemens’ campaign with Economist in 2018 exemplifies this reach. Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior.

Advertising 334

Advertising Advertising B2B SEO 334

Contently - Strategy

NOVEMBER 12, 2020

Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand. I worked for years as a content strategist. I’ve spent the last decade researching and reporting on the content marketing industry.

Brand 145

Brand Branding Healthcare Enterprise 145

PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. But if executed well, it can lead to a happier, healthier workforce.

Employee 148

Employee Exercises Study Meeting 148

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Sword and the Script

DECEMBER 21, 2021

Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2018: 20 Insightful PR and Marketing Predictions for 2018.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

JANUARY 8, 2019

If 2018 taught us anything, it was to toss the template. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed. Activating for media and consumers differently, but simultaneously.

Brand 74

Brand Branding Instagram Fashion 74

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including GDPR Wars Location: Europe The brand: PathFactory Back in 2018, GDPR was everywhere. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

Landis PR

DECEMBER 20, 2021

From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers: Engage with your target audience. In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole.

Social Media 52

Social Media Brand Branding Customer Service 52

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Some marketers even choose to ignore it because they perceive the topic to be too abstract. What’s Your Idea?

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

JUNE 25, 2019

Technology and data have supercharged consumer expectations for a personalized, connected experience. According to a survey of business buyers (Source: Salesforce , 2018): 72% of buyers expect vendors to personalize engagements to their needs. And 67% have switched vendors for a more consumer-like experience. Brand identity.

Marketing 52

Marketing Storytelling Technology Community 52

Cision

APRIL 7, 2015

B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. How, where and when do they prefer to consume content? Native advertising spending will grow from $8 billion in 2015 to $21 billion in 2018. Tip: Consumers have a positive view toward native ads, but don’t abuse it.

B2C 120

B2C Content Marketing B2B Mobile 120

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. Meeker calls out the use of edited and curated images as a means of storytelling. Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 billion daily active users.

Report 81

Report YouTube Privacy Web 81

Solo PR Pro

JANUARY 7, 2019

We hope that 2018 was a good year for you, both personally and professionally. Panera, Ticketfly, Facebook, we could go on listing the companies who faced data breaches in 2018. Consumers are increasingly become savvy to – and wary of – being sold to, making content marketing all that more valuable. Voice Search / AI.

Trends 45

Trends Google Crisis Management Data 45

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions. However, take this question a step further by brainstorming how to grow numbers with lead generation campaigns in 2018.

Marketing 52

Marketing Technology Internal International 52

Presspage

MARCH 13, 2018

“Great content is still just as important as it was before, but good storytelling is paramount,” Friedman says. The platform’s algorithm change certainly has caused PR headaches, and it will continue to do so as brand managers battle to gain consumers’ attention and encourage audiences to act.

Facebook 113

Facebook Social Media Analytics Blogging 113

The Hoffman Agency

MARCH 22, 2019

Do you know that in just 60 seconds, we consume over 5,000 tonnes of food globally? Elated from the feedback and our results, we decided to take our victory a notch higher by submitting our thrilling tale to Marketing’s PR Awards 2018. By Ashleigh Chong, Senior Account Executive. It’s official — we eat a lot. The result?

Trade Shows 28

Trade Shows Storytelling B2B Conference 28

Communications Conversations

APRIL 8, 2015

And then, this one: * BI Intelligence and the Interactive Advertising Bureau report that native advertising will generate $21 billion in ad spending by 2018—more than four times that of 2013. It’s great storytelling written by professional multi-media storytellers (or, in this case, media “studios”).

Advertising 60

Advertising Advertising Trends Storytelling 60

PR Fuel

JUNE 13, 2017

Animations —A simple, clean animation on your site will really draw your customers in with great storytelling. Some studies have shown that by 2018, 79% of consumer internet traffic will be video so creating rich, dynamic clips now is a great way to get ahead of the game.

Pinterest 40

Pinterest Mobile eBook Video 40

PR 20/20

NOVEMBER 13, 2018

Overall, 2018 was a “down” year for trust, according to Edelman’s annual Trust Barometer. Writing for Forbes , Monaghan predicted in late 2017 that trust was at stake for every American organization and it would play a major role in 2018 PR strategies. The study found that people are unwilling to believe information they see and read.

Brand 69

Brand Branding Sports Consumer 69

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

5W PR

NOVEMBER 23, 2021

Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. One of the most difficult things about marketing on Instagram is the fact that there are numerous brands that have to compete on the platform for the same thing: the attention from consumers.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

MAY 26, 2020

Answered: unsure , brands should take a stand) Interestingly, the results mirror a 2018 survey that asked consumers if they wanted brands to take a stand on politics. >>> That’s up from 68% in 2019 and 51% in 2018. That is, yes. Media relations only gets harder. 75% of PR pros say media relations is getting harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. It’s pure storytelling. In the 2018 B2B Buyers Survey Report , 77 percent of buyers named “deployment time/ease of use” as the top variable in making a final decision on solution providers.

Video 149

Video Case Study Agriculture B2B 149

Sword and the Script

DECEMBER 22, 2020

Data, storytelling and blogging of grow in importance. Data & analytics (76%), storytelling (74%) and content marketing, like blogging (74%) were increasingly important to PR pros in 2020. Source: What Does “Storytelling” Mean to You? ). B2B prospects consume 11 or more pieces of vendor content. Separately, U.S.-based

Survey 174

Survey Marketing B2B Study 174

PR 20/20

SEPTEMBER 11, 2018

This year’s event offered a wide variety of topics organized into tracks like content strategy , search and data , process and workflow , demand generation , visual storytelling , content distribution , teams and culture , and much (much!) Our audiences will make time to consume content that both grabs and holds their interest.

Content Marketing 76

Content Marketing Marketing Writing Consumer 76

Deirdre Breakenridge

MARCH 14, 2018

Regardless of what you do, you need an audience to support your endeavors, either by purchasing your products/services or consuming your content. That number has probably grown a lot higher in 2018. And I started to add that voice to my storytelling. Without an audience on the other end, you do not exist. Here’s a caveat though.

Education 224

Education Community Social Media Energy 224

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen.

Measurement 120

Measurement Study Data Agency 120

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

DECEMBER 14, 2018

Though it can be tempting to make a flashy video that runs through all the benefits and features of your product or service, our customers tend to see better results when they focus on the elements of good storytelling. — Contently (@contently) October 2, 2018. In other words, focus on characters. Let them guide the narrative.

Viral 100

Viral Video Strategy YouTube 100

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. In which case the following books are worth reading: Show Me The Numbers - Stephen Few Say It With Charts Toolkit - Gene Zelazny Storytelling With Data - Cole Nussbaumer Knaflic Is it worth learning R or Python as a PR practitioner?

Google 119

Google Data Government Social Media 119

Mindful Marketing

FEBRUARY 26, 2023

Additionally, Pepsi's "For the Love of It" campaign aims to provide a positive and uplifting message that resonates with consumers on an emotional level.” They often use storytelling and cultural themes to resonate with their audience, making them a more mindful brand.

Ethics 94

Ethics Advertising Advertising Analysis 94

Waxing UnLyrical

APRIL 18, 2019

In June 2017, I decided to start a weekly Facebook livestreaming show to teach and inspire other educators to embrace digital storytelling and technology. I have been hosting my weekly show in a small laundry room since Jan 2018. Because social media is FLOODED by content, much of it ending as noise to consumers.

Community 69

Community Brand Branding Education 69

Waxing UnLyrical

NOVEMBER 18, 2015

Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5 Video already makes up 78 percent of Internet data, and it is set to increase to 84 percent by 2018, according to Cisco Systems. Online video marketing stats abound! hours watching videos every day on average ( eMarketer ).

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. My prediction for 2018 is continued investment in both AI tools and competencies and, in parallel, the data needed to leverage them.”. – In 2018 it will become even more about the customer experience. 1) Pay to play gains prominence.

Marketing 101

Marketing Content Marketing Crisis Management Data 101

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. But I did consume a lot of news, particularly the Saturday Guardian. Read it now before the Spielberg-directed film-of-the-book hits the screens in spring 2018. Sign Up Now.

Writing 84

Writing Google Meeting Airlines 84

PRSay

FEBRUARY 4, 2021

debut in August 2018, TikTok quickly became popular with kids for the silly dances and comic facial filters seen in its short cellphone videos. Chipotle, Nike, Skittles, Pepsi and Universal Pictures are among the brands using the app to reach consumers. We embrace storytelling and silliness.”. After its U.S. operations to U.S.

Brand 176

Brand Branding Film Viral 176