ImPRessions - Crenshaw Communications

AUGUST 21, 2018

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. data-driven storytelling drives some of our best tech PR campaigns by winning points with journalists, boosting end-user or customer engagement, and attracting the most relevant audience. 5 tech PR trends. Privacy regulations.

Trends 157

Trends Privacy Data Reputation 157

PRSay

JANUARY 16, 2018

Some argue that lengthy, in-depth storytelling has seen better days. It will always provide the infrastructure for storytelling. Our jobs require us to use language to tell stories, describe events and provide perspectives to help people understand the world around them. Others accept the challenge of making fewer words count.

Storytelling 104

Storytelling Tools Newspapers Pitching 104

PRSay

JANUARY 3, 2018

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Wright, Ph.D.,

Publicity 162

Publicity Social Media Television Measurement 162

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. The post What Editors and Writers Want From PR Pitches in 2018 appeared first on Cision.

Pitching 215

Pitching Journalism Construction Writing 215

Shift Communications

DECEMBER 4, 2017

The 2018 PR Mega-Trends. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Disruption of industry stalwarts is inevitable. Companies at their apogee today may find themselves at their perigee within months.

Trends 161

Trends Publicity SEO Advertising 161

Business Wire

DECEMBER 27, 2018

In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?

Communications 150

Communications Storytelling Technology Media Relations 150

Shift Communications

JANUARY 9, 2018

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. The difference between SEO and PR continues to blur as more SEO practitioners realize the need for human storytelling, and more PR practitioners quantify their work in SEO terms. Christopher S.

Video 88

Video Trends SEO Marketing 88

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. 13) Storytelling the hottest trend in PR in 2018. Read more: Breaking Down the Results from the 2018 PR Salary Survey.

Survey 103

Survey Marketing B2B Content Marketing 103

PRSay

OCTOBER 12, 2018

On storytelling: “Be a storyteller first and a PR person second.” — Ann Handley , partner, MarketingProfs. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. .”— Tony D’Angelo, APR Fellow PRSA, chair, PRSA. Props to PRSA for a stellar conference.

Conference 96

Conference Internal International Storytelling 96

Waxing UnLyrical

MAY 15, 2018

Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. The full 2018 JOTW Communications Survey can be viewed in its entirety here. A Final Question.

Survey 74

Survey Industry Communications Corporate 74

Waxing UnLyrical

JUNE 5, 2018

measurePR March 2018. – Digital and visual storytelling. measurePR April 2018. measurePR May 2018. Twitter Facebook Google+ LinkedIn The post #measurePR Recaps: March-May 2018 appeared first on Shonali Burke Consulting. As in, we held the chats, but didn’t get to post the recaps because, well, #life.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Waxing UnLyrical

MAY 24, 2018

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers. Are you one of them? Connect with her on LinkedIn.

Creativity 96

Creativity Storytelling LinkedIn System 96

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. On Thursday, February 15, 2018, at 12:00 p.m. Q8: From a content creation perspective, what goals should PR pros set for 2018? Q10: What advice do you have for students and pros with respect to content strategy in 2018?

Twitter 157

Twitter Storytelling Community Writing 157

Ethical Voices

JUNE 12, 2023

This was between 2015 and 2018, which was a big time for a lot of Islamophobic rhetoric, the Muslim ban, and the Supreme Court work around that. My younger son was born in 2018, and I took a step back from the very fast-paced media environment to do consulting for organizations that were just on the cusp of building out their comms shop.

Ethics 70

Ethics Storytelling Communications Training 70

Onclusive

OCTOBER 29, 2018

Norton LifeLock CMO Ty Shay will deliver a keynote presentation at the 2018 Growth PR Conference, hosted by AirPR on October 30th at San Francisco’s Bluxome Street Winery. Ty Shay, CMO of Norton LifeLock, will keynote the conference with the session “Performance Storytelling.”

Storytelling 30

Storytelling Analytics Creativity Conference 30

PRSay

DECEMBER 4, 2018

During a lesson about puns, alliteration and wordplay in my Art of Storytelling Master Class , a communicator asked, “Don’t you risk confusing people?” To cycle back to the initial qualm raised by the communicator in my Art of Storytelling Master Class, it’s possible wordplay may confuse your readers. All rights reserved.

Tools 136

Tools Communications Storytelling Newspapers 136

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Copyright © 2018 Ann Wylie. Master the Art of Storytelling. Would you like to learn Ann’s full system for engaging readers with corporate storytelling?

Storytelling 124

Storytelling Case Study Writing Banking 124

PRSay

JULY 25, 2018

9 during the PRSA 2018 International Conference in Austin, Texas. To learn more about the PRSA 2018 International Conference including programming and registration information, visit here. For the Boston-based content strategist and digital marketer, it’s one way that she practices what she teaches: making writing a habit.

Writing 74

Writing Conference Internal International 74

Sword and the Script

AUGUST 1, 2022

DE&I was followed by thought leadership (49%), data & analytics (48%), storytelling (48%), comms strategy (46%), measurement (46%), internal comms (44%) and ESG programs (43%). 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Most common comms measurement methods. Arik Hanson).

Survey 127

Survey Communications Measurement Internal 127

NewsWhip

OCTOBER 10, 2019

2018 Engagements to Holiday Trends Content on Pinterest. Top Pinned Articles in 2018. In 2018, the top content for holiday trends were mostly recipes. She's most interested in bridging the gap between business and editorial and exploring ways publishers can use data to inform their storytelling.

Pinterest 113

Pinterest Trends Comparison Data 113

PRSay

FEBRUARY 14, 2019

school received during 2018. ” This article first appeared in the February 2019 “Storytelling & Writing” issue of Strategies & Tactics. Lake Superior State University recently issued its “44th Annual List of Banished Words for Misuse, Overuse and General Uselessness,” based on nominations and votes the Sault Ste.

Writing 138

Writing Storytelling Reputation Social Media 138

Onclusive

SEPTEMBER 17, 2018

Instead of publishing repetitive press releases and campaigns built on gut-instinct, the Growth PR era is fueled by data-driven, iterative storytelling. The post Top 3 Reasons to Attend the 2018 Growth PR Conference: The Story Is In the Data appeared first on AirPR. Click here to request an invitation to the Growth PR Conference.

Conference 30

Conference Data Storytelling Banking 30

Sword and the Script

JUNE 25, 2020

Comm Pros Feel the Challenge of Proving ROI (Marketing Charts) What Does “Storytelling” Mean to You? Here’s the recording: Also, see these pieces related to this year’s survey: PR Measurement: How is Communications Proving Value? 105 Answers from Communicators Why Have the Top Challenges Facing PR and Comms Shifted?

Survey 78

Survey Communications Public Affairs Ethics 78

Sword and the Script

JUNE 30, 2021

Blog: What Does “Storytelling” Mean to You? 2018 JOTW Communications Survey. Presentation: The 2018 JOTW Communications Survey. Blog: New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. Presentation: The 2020 JOTW Communications Survey. Blog: Code of PR Ethics?

Survey 118

Survey Communications Ethics Measurement 118

NewsWhip

SEPTEMBER 5, 2019

It’s already looking like this will be the most engaged year for most of these holidays, as we’re gearing up for an entire season of promotional content, and numbers have skyrocketed since 2018. Engagements to Halloween content in 2018. Engagements to Thanksgiving & Black Friday content in 2018.

Web 116

Web Data Trends Brand 116

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. It’s the start of a lovely relationship and an important piece of storytelling. It’s the fifth book in the #FuturePRoof series curated and edited by my wife Sarah Waddington.

Healthcare 131

Healthcare Privacy Print Community 131

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. Siemens’ campaign with Economist in 2018 exemplifies this reach. Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. What is sponsored content?

Advertising 334

Advertising Advertising B2B SEO 334

The Proactive Report

APRIL 2, 2018

Storytelling. The PR Measurement Course with a Custom Google Analytics Dashboard launches Wednesday, April 4, 2018. This is a core PR skill, but it’s one of the most difficult aspects for an analyst. They’re whiz-kids at the numbers, but not so good at communicating their findings. Get your name on the list.

Analytics 100

Analytics Analysis Google Storytelling 100

PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. Kristin Daher is founder and chief storyteller of Powerhouse Communications in Orange County, Calif. But if executed well, it can lead to a happier, healthier workforce.

Employee 148

Employee Exercises Study Meeting 148

Stern + Associates

OCTOBER 10, 2023

Finding Meaning in Work to Reclaim Stolen Focus In “Stolen Focus,” Hari, a gifted storyteller, describes his journey around the world, interviewing leading experts on attention and focus – and the surprising explanations he discovered. “I

How To 62

How To Film Interviews Employee 62

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. Date: March 21, 2018. ContentTECH Summit. Dates: April 8-10, 2019. Location: San Diego, California. Hashtag: #ContentTECH.

Conference 256

Conference Content Marketing Marketing Internal 256

Barokas

DECEMBER 19, 2019

Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

NewsWhip

OCTOBER 30, 2019

While there have been about 230k articles covering the pharma industry each year since 2017, in 2017 and 2018 engagements reached the millions while the most engaged articles for 2019 so far have barely broken 250k engagements. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

PR 20/20

OCTOBER 10, 2019

In 2018, the amount of time devoted increased to nearly 7%, which for us, justified turning the project into its own official LLC business. For some behind-the-scenes numbers that show more of what that investment really looked like: In 2016, we devoted 0.5% of the agency’s total time to the Institute’s launch and exploration.

Case Study 42

Case Study Storytelling Study Engineering 42

Contently - Strategy

NOVEMBER 12, 2020

Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops. Their work doesn’t receive the same love as a splashy experiential campaign or new 30-second ad.

Brand 145

Brand Branding Healthcare Enterprise 145

Axia PR

JANUARY 22, 2018

As numerous public relations firms have predicted since the beginning of the year, a key facet to every successful campaign in 2018 will be the story. From cave drawings and legendary tales to biblical passages and novels, the art of storytelling captivates us.

Pitching 54

Pitching Media Storytelling Creativity 54

Ishmael's Corner

JUNE 3, 2018

The Art Of Storytelling In Business Communications And Public Relations. The post Building Bridges in the Year of the Dog (Part Two) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Storytelling 113

Storytelling Communications Publicity Employee 113