Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. Trends indicate that 2017 will see more of a mobile-first design approach.

Web 40

Web Mobile SEO Technology 40

Sword and the Script

MARCH 2, 2021

The first reason is to acquire a new piece of technology. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market. The second reason is to acquire customers. Did you know?

Company 151

Company Tools Technology Software 151

Critical Mention

JUNE 29, 2018

He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. Q: What’s the technology behind the platform that you find the most interesting? Matt: I think the most interesting technology about our platform is the capture network. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Flack's Revenge

SEPTEMBER 15, 2020

Now, where is the ka-ching on our web traffic and orders?)” That was written in 2017, but the practice continues to grow. PR might want to disavow any connection, and not be seen as “product peddlers” (this works great until the client says “We hired you to make some noise, the great press hits are coming in.

B2B 177

B2B Case Study Enterprise Resources 177

Presspage

DECEMBER 26, 2017

I looked to the online communities again and found Web Tech University, where I took free web design and PaintShop Pro classes. Soon I built my own home-spun web design business called Heart -n- Hearth, and did quite well until I let it go and returned to the business world when my children started school.

Community 115

Community Software Education Web 115

Cision

SEPTEMBER 28, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 230

Media Measurement Advertising Advertising 230

The Proactive Report

MAY 12, 2017

.” Content has become an integral part of the success of your PR and marketing efforts and several studies show that the planning and implementation of a content strategy is high on the list of priorities for 2017. The 2017 digital customer journey is way different from even two years ago. DivvyHQ Content Challenges Report).

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Cision

MAY 12, 2017

The updates mainly affect web traffic, conversions and content, leading to SEO and PR professionals scurrying for changing their existing strategies. This includes tracking minor changes in keyword rankings and web traffic. The core algorithm linked to quality appeared around March 8, 2017.

Google 259

Google Digital PR Mobile SEO 259

Stephen Waddington

JUNE 23, 2019

Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Business Wire

MARCH 7, 2017

Create blog posts that point to the content, consider amplification via newswire services, use social channels to increase views and of course, don’t forget about contextual ad networks that can place your influencer content in ad blocks around the web. You may need to use technology to track these metrics. These articles are great!

Marketing 156

Marketing Guidelines Measurement Analytics 156

Sword and the Script

JANUARY 28, 2020

Recently, I had a chance to view a web demonstration of the product and ask some questions. Users access these functions by logging into the product through a web browser. This is something to bear in mind, as a point of negotiation, if you are in the market for PR technology and get to an evaluation phase with Notified.

Software 115

Software Tools Publicity System 115

Stephen Waddington

JUNE 2, 2018

1 Internet growth slows down The growth of internet adoption has slowed from 12% in 2016, to 7% in 2017. Google removed 8 million videos in Q4 2017. Social media referrals account for six percent of traffic to ecommerce web sites, up from 2% in 2015. #10 The US market grew 16% in 2017 to more than $450 million.

Report 92

Report Trends Retail Marketing 92

Stephen Waddington

MAY 14, 2018

Voice assistants are a nascent form of technology made possible by advances in speech recognition, high speed internet connections, and raw computing power. Number crunchers at analyst house Canalsys predict sales of 56 million worldwide in 2018 , up from 33 million in 2017. Alexa is an audio shop front for Amazon.

Publicity 84

Publicity Marketing Google Radio 84

5W PR

MARCH 23, 2018

I graduated from Penn State Wilkes-Barre with a Bachelors in Information Science & Technology. Growing up, I was very curious about website development and always saw myself doing something in the technology field. In 2017, voice search saw a massive spike in popularity – and it’s only gaining more steam.

Interviews 84

Interviews Agency SEO Google 84

PRSay

OCTOBER 2, 2017

10 at PRSA’s 2017 International Conference in Boston. PR needs to track customer behavior, web traffic and revenue generated from communications programs. It all comes down to using data and technology to craft relevant content and campaigns, identify influencers and measure results against business goals.

Data 144

Data How To Storytelling Analytics 144

Presspage

OCTOBER 12, 2017

Luckily, adapting to SSL is not new and most IT helpdesks, web developers and software or server providers know how to handle a migration to HTTPS. There are a few major reasons to migrate to HTTPS as soon as possible. With proper preparation your website can be a safe haven in no time.

SEO 74

SEO Web Privacy Google 74

Bianchi Biz Blog

NOVEMBER 2, 2020

It focuses on new technologies and concepts aimed at making mobility more sustainable. The goal is to combine coverage of vehicle autonomy, connectivity, electrification, and mobility service technology with supporting infrastructure concepts that make transportation ecosystems that are safer, cleaner, and more socially equitable.

Meeting 57

Meeting Automotive Mobile Transportation 57

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results. Virtual assistants are here to stay.

Google 67

Google SEO Technology Engineering 67

Presspage

DECEMBER 18, 2017

Parts 4, 5 and 6 will dive into web technology; and the first essential part for a smooth running newsroom is optimizing it for mobile visitors. The search bots need to be able to index web content, but also understand it is designed for mobile (see point 2).

Mobile 60

Mobile SEO Web Google 60

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Google continuously updates its algorithms to rank blog posts and web pages.

SEO 93

SEO Strategy Google Engineering 93

PR in High Definition

JANUARY 30, 2019

A study in 2017 by the Spanish Association of Publishers of Periodical Publications found that the Spanish law caused publishers to lose 13% of their web traffic, resulting in a nine million Euro loss. Many publishers that rely on traffic from Google will lose eyeballs, and lost eyeballs is lost revenue.

Google 84

Google Newspapers Financial Web 84

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. Now we can add IDG to the list, which was acquired by China Oceanwide Consortium in January 2017 (and laid off many editorial positions shortly after that).

Technology 66

Technology Advertising Advertising Community 66

PR 20/20

NOVEMBER 30, 2022

Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends. Technology.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Platform availability high.

Case Study 117

Case Study Software Data Web 117

Stephen Waddington

DECEMBER 30, 2019

The mental health and wellbeing conversation is getting louder In 2017 Sarah Waddington and I investigated the issue of mental health in PR for a #FuturePRoof report published by the PRCA. The web and the internet have enabled communities to form around an organisation, topic or issue. What we do 5.

Government 103

Government Education Print Ethics 103

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results. Virtual assistants are here to stay.

Google 48

Google SEO Technology Engineering 48

Shift Communications

DECEMBER 13, 2016

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. The review delivered messages on key competitive advantages, including ease of use and cloud-based cyber security protection.

Consumer 60

Consumer Media Analytics Travel 60

Sword and the Script

JANUARY 20, 2018

This is also an important point because marketing technology is only useful if people actually use it. They used AR to communicate their complex design, measurement and visualization technologies in their annual report to investors. — supersaurs (@supersaurs) November 1, 2017. 3) AR for publishers (and content marketing).

Case Study 99

Case Study B2B Study Marketing 99

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Named one of the top 25 PR influencers in 2017 by Izea , Sarah Evans runs her PR firm, Sevans Strategy. ” David’s ideology is “the new rules of marketing & PR is that they’re vastly different on the web than in mainstream media.”

Twitter 77

Twitter Radio Social Media Print 77

PR in High Definition

MAY 31, 2019

62% of Brits are already using or are happy to use voice-operated devices for shopping, controlling music, searching the web and finding the latest news, according to market research house Mintel. In 2017, Amazon and Microsoft announced a partnership in order to strengthen Cortana and Alexa by combining both virtual assistants.

SEO 81

SEO Google Engineering Web 81

PR in High Definition

JUNE 22, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results. Virtual assistants are here to stay.

Google 48

Google SEO Engineering Technology 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Some of us willingly share more with strangers on the web than we would at the holiday dinner table.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Embrace technology and look for new tools. Is it time for that web analytics session? Could an investment in visual design pay off?

Writing 149

Writing Education Pinterest Creativity 149

Presspage

AUGUST 15, 2017

The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break. quintillion bytes of data a day.

Technology 115

Technology Big Data Video Data 115

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Beyond PR

SEPTEMBER 29, 2017

percent in 2017, hitting $83 billion.” As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic along with inaccurate conversion metrics driven by bots. At a certain point, the sophistication of the model does depend on technology and the granularity of tracking end-user behavior.

Media 57

Media Advertising Advertising Measurement 57