PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. HubSpot’s 2017 State of Inbound Marketing annual report asked marketing teams about their top challenges. Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.)

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

JUNE 21, 2018

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. The ability of these technology companies to collect data and connect citizens with brands and organisations, at a moment in time, is potent. It almost seems unfair.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MARCH 6, 2018

Now imagine what that number would be if it were not for the 600+ million devices that are equipped with ad-blocking technology. Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers.

Strategy 67

Strategy How To B2C Content Marketing 67

Stephen Waddington

JULY 11, 2017

The ECM 2017 survey is based on responses from 3,387 communication professionals in 50 countries. The ECM 2017 survey was organised by the European Public Relations Education and Research Association (EUPRERA) and the European Association of Communication Directors (EACD), with support from PRIME Research. #1 5 Hypermodernity.

Communications 115

Communications Publicity Survey Newspapers 115

Bianchi Biz Blog

MAY 17, 2021

I attended a symposium at the Engine Research Center, at the University of Wisconsin in Madison two summers ago entitled Technologies to Meet Ultra-Low NOx Standards, which should supply an excellent background for that article. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Meeting 65

Meeting Automotive Engineering Media 65

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 16, 2024

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology. They added another $4.5

Software 141

Software Pitching System Analytics 141

Sword and the Script

DECEMBER 12, 2017

As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. 12) The first anti-trust traced to Web 2.0? 13) Data says it’s fit to print. Gartner: Evaluating My 2017 Fearless Sales and Marketing Predictions via Todd Berkowitz.

Marketing 104

Marketing Content Marketing Crisis Management Data 104