Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. PR is always evolving. Relationship building takes time. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

Cision

OCTOBER 3, 2017

Cision recently published the 2017 Global Social Journalism Study , which introduced a spectrum of Social Archetypes for journalists. These archetypes group journalists by their common behaviors and beliefs about social media. Of all social archetypes, Architects most prefer social PR pitches (40 percent of respondents).

Social Media 202

Social Media How To Media Journalism 202

PRSay

MAY 3, 2019

Content marketers and social media managers are experiencing the same fragmentation of audiences. The average number of shares for a given piece of content dropped by half from 2015 to 2017, according to a Buzzsumo analysis of a million posts. Get more media pitching knowledge from Michael Smart here.

How To 134

How To Education Exercises Newspapers 134

Onclusive

AUGUST 22, 2017

Earned Media/Media Relations. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. The PR pro may media train spokespeople themselves or hire an outside agency or consultant to lead a one-time session.

Media Training 397

Media Training Crisis Communications Conference Training 397

Flatiron Communications

JANUARY 11, 2018

2017 : Can the ethical breakdown of political PR with its purposefully spread false narratives poison other industry sectors? I don’t have hard statistics or success rates, but anecdotally as president of the Publicity Club of New York , I’d be surprised if one in one hundred PR-driven story pitches actually results in a story.

Pitching 43

Pitching Journalism Tools Agency 43

PRSay

FEBRUARY 21, 2020

A significant part of public relations isn’t just communicating with the media to pitch them and share positive developments about client projects — it’s also about being frank, open and professional with journalists during a time of chaos and crisis.

Conference 202

Conference Training Small Business Leadership 202

PRSay

AUGUST 9, 2019

2017 — Snapchat went public with a soaring valuation and lots of brands jumped on that bandwagon. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Strategy 130

Strategy Newspapers Facebook Google 130

Mora Communications

OCTOBER 30, 2017

While it is tempting, when launching a PR or media relegations campaign, to attempt to pitch everything about you or your business simultaneously – avoid the temptation. Develop a story, not a sales pitch. If you pitch journalists every detail of your business, you’re not going to get far. Keep it simple. Be specific.

Pitching 40

Pitching How To Media Sports 40

Mindful Marketing

JANUARY 26, 2017

Will 2017 be the year that impactful PR measurement goes mainstream? Here’s what a few top Boston tech marketing pros think: Bobbie Carlton, founder of Carlton PR & Marketing , Innovation Nights and Innovation Women says that “2017 is the year that companies will finally realize that PR activity is measurable. We hope so!

Measurement 25

Measurement Marketing Journalism Tools 25

Shift Communications

JANUARY 12, 2018

It’s hard to believe that 2017 has come and gone. With editorial staffs evolving and new brands popping up every day, the media have a constant barrage of news, trends and pitches coming their way, let’s remind ourselves about the relationship aspect of media relations while the rest of the world attempts autonomy.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

APRIL 11, 2017

In fact, “ninety-one percent of journalists believe that the media is somewhat or much less trusted than they were three years ago.”. That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. Owned media channels, such as corporate blogging , are excellent alternatives.

Report 71

Report Media Survey Pitching 71

The Proactive Report

DECEMBER 27, 2017

The number of brands that consider a content strategy effective in raising revenue increased from 74% in 2016 to 83% in 2017. A recent study showed that B2B companies are interested in allocating more of their marketing budgets to earned media, but getting this coverage is somewhat of a mystery for those not skilled in PR and media relations.

Trends 124

Trends Data-Driven PR Data System 124

Cision

AUGUST 28, 2017

Editor’s Note: This post was updated on August, 28, 2017. Christian Kendzierski, director of media relations at Mount Saint Mary’s University , says she boils her headline down to what journalists want to know. “I After all, it’s the first thing people see, and if it sucks, they won’t click it to read your release.

Writing 258

Writing Newspapers Retail Groups 258

Mora Communications

NOVEMBER 2, 2017

Before launching a new PR campaign, make a list of your business goals and main media objectives. List what you’re hoping to achieve from your media relations campaign. There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand.

Brand 66

Brand Branding Product Launch Google 66

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

MAY 21, 2018

million news blogs have been published online, according to a search on media analytics tool Sysomos. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. Getting media coverage is more competitive than ever. Why Pitch News Under Embargo. Media want to cover news when it’s still new.

How To 68

How To Pitching Report Interviews 68

Stephen Waddington

OCTOBER 20, 2017

You’ve two weeks to pitch. Ten days in and we’ve had almost 20 pitches for the CIPR’s anniversary project, covering a wide variety of topics. All pitches will be reviewed on merit and in the wider context of the book. Essays are invited in five areas of public relations, related to the CIPR’s history, purpose and campaigning.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Have you decided that 2017 is the year to form a partnership with a new public relations agency? This focus also prevents firms from falling into the trap of “quantity over quality” when setting a media relations strategy. Today’s PR agencies do much more than media relations.

Agency 136

Agency Meeting Print Course 136

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 2017 PR Takeaways. The PR business has always been about relationships, and elevating a good client relationship to a great one can reap tremendous rewards for both parties.

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YouTube Training Video Survey 136

Bianchi Biz Blog

MARCH 7, 2022

What advice do you have for PR people that want to pitch you? I really appreciate when pitches include a line about why it’s important that your client presents that story. What is the motive behind this pitch? If you can’t help me answer these questions, likely your pitch is not for me. Have a reason. Provide assets.

Meeting 81

Meeting Automotive Media Transportation 81

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2017

Then there’s the fact that most entrepreneurs aren’t Mark Cuban and the environment of 2017 is very different from the in which he came of age. But whatever your point of view on the merits of outside agencies, handling PR and media relations for an early-stage business is a blend of art and science.

Trade Shows 120

Trade Shows Agency Media Relations Interviews 120

Beyond PR

APRIL 24, 2018

While traditional media has declined in popularity over the past decade or so, it seems to be making a small comeback of sorts. The New York Times reported more than 10 percent year-over-year revenue growth for the fourth quarter of 2017 and 7.7 Don’t spread fake news by pitching a half-baked story! percent for the entire year.

Media 75

Media Survey Pitching Journalism 75

Mora Communications

NOVEMBER 13, 2017

Coming up with your story ideas, developing your pitches, building your media lists, defining your target market, and writing your initial press release are some of the steps you need to take when launching your public relations campaign. . The media is now being pitched via mail, email, social media, phone, etc.

Pitching 40

Pitching Conference Social Media Storytelling 40

Bianchi Biz Blog

JANUARY 11, 2021

Freelancing means you never know what you’ll be writing about on any given day, so my portfolio has broadened in surprising ways since starting this freelance version of a career back in 2017. What advice do you have for PR people that want to pitch you? Make sure that you double-check the name on your pitch.

Automotive 55

Automotive Meeting Report Media 55

Bianchi Biz Blog

FEBRUARY 21, 2022

After more than 15 years in local news in the New York City area, I grew from working in newspapers to running websites and working in live streaming news and sports, and more before I joined FleetOwner in 2017. What advice do you have for PR people that want to pitch you? Finish this sentence: If I am not reporting, I am ….

Meeting 94

Meeting Transportation Media Sports 94

Shift Communications

DECEMBER 15, 2016

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead? So when a colleague and I pitched a local McDonald’s news story, little did we know what was to come. After an aggressive media relations push, we began to pick up traction in the local market.

Print 60

Print Media Travel Wireless 60

Sword and the Script

SEPTEMBER 3, 2019

All the sessions were recorded, including the panel I participated on for media relations. PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. This seems to give you access to your media list right from an email. 1) Israeli vendor builds CRM tool for PR.

Analytics 68

Analytics Report Technology Pitching 68

Mora Communications

JANUARY 3, 2018

Work with your PR representatives to define your stories and pitches. It’s important to create different stories to meet the needs of different media outlets. Develop stories for the various types of media. For example, TV is a visual medium. It’s important to consider all of these facts when developing your pitches.

How To 40

How To Newspapers Print Interviews 40

Mora Communications

OCTOBER 26, 2017

The media covers a myriad beauty-oriented stories, from the latest in makeup, hair care and skin care, to human interest pieces, to inspirational first-person stories. There are a number of target markets within the field, which offers a number of different story and pitch ideas. Remember, media begets media. .

Newspapers 40

Newspapers Print Storytelling Industry 40

Mora Communications

OCTOBER 17, 2017

No other form of marketing is like PR or media relations. Media coverage showcases you and your company, product or service and offers the validation and credibility of being featured as a news story. There you define your stories, your media pitches and what separates you from the others in your field.

Publicity 45

Publicity Construction Television Radio 45

Stephen Waddington

MAY 5, 2019

Tailored pitches have always been the key to success in media relations. Adding SEO and social data to pitches adds huge value for time pressed journalists. The 2019 Cision Global State of the Media Report contains useful insights for media relations practitioners seeking to cut through with their pitches.

SEO 60

SEO Media Relations Pitching Report 60

Bianchi Biz Blog

NOVEMBER 2, 2020

I left SAE in 2017 to create BNP Media’s startup media brand Autonomous Vehicle Technology, Finish this sentence: If I am not reporting, I am …. What advice do you have for PR people that want to pitch you? Be clear up front on the value of the news, why it matters, and how it fits into the big picture.

Meeting 57

Meeting Automotive Mobile Transportation 57

Sword and the Script

MARCH 28, 2017

You’ve spent weeks or months pitching a key reporter. See these related posts: The B2B Advantages of Working with a Boutique PR Firm. 2017 PR Salary Survey Suggests Demand for Talent Tightening . Public Relations: In History, at Crossroads and in the Future [UML]. Then your heart sinks.

B2B 60

B2B Blogging How To Media 60

Sword and the Script

AUGUST 13, 2019

It included email (iContact), press releases (PRWeb), media relations (HARO), and social media (North Social and Engine 140), bundled in what was pitched as an easy-to-use and all-in-one product. WooPitch (@WooPitch) March 30, 2017. 7) March 27, 2017 : Bulletin Intelligence. pic.twitter.com/c9tVwxoltY.

Technology 12

Technology Software Company Marketing 12

Ethical Voices

JUNE 12, 2023

It was unfortunate because we didn’t get as much media attention around the Muslim ban as we could. If you remember in 2017 when the Muslim ban was first announced, people flocked in droves to airports, to support the community, to provide legal support. What I did as a consultant was not deadline-based pitching.

Ethics 69

Ethics Storytelling Communications Training 69

Cision

OCTOBER 16, 2017

Bob Evans , who I used to work with at Oracle and highly respect, brought up some good points on Twitter this week about the issues he recently encountered with PR professionals flooding his inbox with irrelevant pitches. hey @Cision -do ur clients know u send them unfiltered lists of #media contacts w/ZERO interest in their releases?

Media 149

Media Pitching Data Technology 149